1. Egyptians face problems navigating complex government bureaucracy, getting lost in paperwork and wasting time in lines. 2. The proposed solution is an online platform called Kashaaf that allows users to document and search experiences with government services and venues. It will also rate venues and provide feedback to the government. 3. Kashaaf aims to make Egyptians' lives easier by saving their time, effort, and frustration with navigating government systems and red tape.

1. PROBLEM
1- Egyptians getting lost to finish certain official papers, and not
knowing what steps they have to go through or what are the pre required
documents when they have to deal with different governmental venues
to get a certain paper/mission done.
2- General dissatisfaction when they deal with governmental venues for
many different reasons ( no clear information presented, behavior of
service employees dealing with public, etc.. )
3- Wasting hours of citizens' time standing in lines to renew/get a certain
service done.
4- Wasting days when citizens have to come to the capital to finish
certain papers that are prerequisite for other papers in their governorates.
EXISTING ALTERNATIVES
Expressing their anger and frustration in a very small community of
friends or family.
Asking someone who has been through the same experience, if they
found any.
Many unorganized forums or posts on facebook and other social
networks.
SOLUTION
1- For people who have been through an experience, it is providing
online tools to share/document their experiences and on the other hand
powerful search capabilities to find these experiences by the public
before pursuing them in real life with always upgrading features on both
sides.
2- We provide full 6 aspects of rating for each governmental venue
throughout the 28 governorates in Egypt ( 13500 venues ) and the results
are sent to MSAD ministry to reform the three worst venues monthly.

2. 3- Providing governmental services that are door to door saving their
time.
4- Reporting back to the MSAD with the feedback of quarterly polls on
which of the services should go fully online.
5- We will represent all what is on the Bawaba on our website in a much
neater and cleaner professional way that is easy to use.
KEY METRICS
1- All the different strategies and plans to reach a 100,000 Egyptians and
let them know about us.
2- Then we start selling and generating revenue.
UNIQUE VALUE PROPOSITION
Making Egyptians' lives easier and saving their time/effort/frustration.
Providing a total cure for the Egyptian red tapes.
For the first time, Egyptian experiences are documented and archived
forever and are always easily reachable at anytime.
HIGH-LEVEL CONCEPT
Kashaaf = the social network of governmental experiences
Kashaaf Experiences = who said an experience is never free!
UNFAIR ADVANTAGE
1- The partnership and co- operation with the Ministry of State for
Administrative Development.

3. 2- The Founder is a Computer and Systems Engineering Graduate and is
well immersed in the entrepreneurship community which will lead to
delivering an extremely high tech functioning website.
3- The co-founder is a visionary who came up with the initial idea four
years ago and who has travelled around the world, led two teams in huge
international engineering competitions and has developed lots of
relations/networking over time.
4- We already have 13500 governmental venues uploaded along with
their addresses and telephone numbers, and some places on the map
ready to be rated.
CHANNELS
1-The website Kashaaf.com is the main channel
2-Social media like YouTube, Facebook, and Twitter.
3-Talking to key speakers like Amr Salama, Wael Ghoneim, Amr
Khaled, etc... to introduce the service to their fans as a mean of
enhancing the way the Egyptian Government deals with their citizens.
4- Giveaways with Kashaaf.com written on products like Torches for
blackouts, Hats for the hot sun, notebooks, stickers or any other
functioning giveaways.
5-Presentations, press conferences, and booths in universities or TedX
events.
CUSTOMER SEGMENTS
The ultimate target customer is the 10.860 million Egyptian youth
Facebook users aged from 16-34 years old.
EARLY ADOPTERS
University students who still haven’t gained enough experience dealing
with the governmental venues of Egypt.

4. Egyptians suffering at the different governmental venues, it is a location
based targeting.
COST STRUCTURE
Fixed costs: 1- Renting an apartment monthly. 2- Wages for new
employers in marketing or governmental services. 3- Monthly hosting
and servers.
Variable costs: 1- When enhancing or upgrading the website if we need
outsourcing at some point. 2- When we do occasional marketing
campaigns.
REVENUE STREAMS
1- Governmental Services for citizens.
2- Selling little booklets with best experiences in all fields in partnership
with publishing houses, a new updated booklet will come out every 6
months.
3- Surveys and statistics section that organizes all the data making it
accessible to NGOs and governments.
4- Reforming the worst rated venues by getting sponsorship from
companies as corporate social responsibilities and it will be shown at
each venue that it has been reformed, for example, by Samsung.
5-Target Ads, around 8x more value for example: 1- Customs - ads for
Customs clearance companies. 2- Education - ads for Private
universities. 3- Small businesses or start up projects - ads for
entrepreneurship organizations and events 4- Banking paperwork - ads
for Banks. 5- Traffic department - ads for Driving schools, etc...