High Profile vs Low Profile Apps: Trends in app development (Graham Brown mobileYouth) DOWNLOAD
sharing, marketing, apple, fans, earned media, word of mouth, wom, buzz, branding, brand, iphone, iphone marketing, grahamdbrown, graham brown, mobile youth, mobileyouth, trends, research, case studies, case study, social media, how to sell technology, apps, privacy, istore, google play
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
High Profile vs Low Profile Apps: Trends in app development (Graham Brown mobileYouth) DOWNLOAD
1. mobileyouth.org http://www.mobileyouth.org/post/high-profile-vs-low-profile-apps/?preview=true
Graham Brown
Mobile Youth
High Profile vs Low Profile Apps
HIGH vs LOW PROFILE APPS
Higher Profile Low Profile
Examples Facebook, Linkedin, Google Plus Whatsapp, Instagram, Kik, Viber, Snapchat,
Whisper
Attributes Encourages users to create extensive
public profiles. Links profiles across
related apps. Profile attempts to
reflect real world, real name etc.
Can be used with limited (or no) profile.
Profile can be avatar, representative or
nickname.
Driver Advertising. Tracking & Auditing of
user behavior. Building
comprehensive demographic and
behvioral profiles to sell to potential
advertising
Privacy. Users want Social Space where they
can interact freely and express themselves
without fear of public excoriation or reprisal
Outlook HPAs will suffer gradual erosion of
customer base, particularly in the
sensitive youth market. Effect will
eventually feed-through until apps
become old or irrelevant.
LPAs will rise to prominence and eventually
be acquired by larger players. Their
continued significance will rest on the
acquirer’s capacity to allow the app to stay
largely unconnected to the HPA.
More Technology Marketing Concepts Explained
3 Powerful Marketing Metaphors Explained
Paid vs Earned Media: How to Sell Technology using Word of Mouth
Content vs Context: Know the Difference in Technology Marketing
From Customers to Fans: A Breakdown of the Technology Customer Types
Loudspeakers vs Telephones: Differing strategies for marketing technology
More From Graham Brown’s Series on How to Sell Technology
2. Change Your Metaphors: How great leaders sell technology
Why People Buy Technology: Social Proof
Why you need to become a Farmer not a Hunter to sell technology
If you want to sell technology, stop trying to “have a conversation” with your customers
Privacy drives the next wave of Social Media Apps
The Paradox of Quality: Why Better Technology Fails
Don’t Teach a Pig to Sing: Why you should master the internal sale first when selling
technology
The 90-10 Rule: Focus on the 10% that influences the 90%
These 2 Social Experiments Show How Stories Sell Technology
What the Oscars and Ellen’s Selfie teaches us about selling mobile phones
Give customers what they need: Not more technology but more Social Space
Technology Companies need to Embrace the Unofficial or Die