High Profile vs Low Profile Apps: Trends in app development (Graham Brown mobileYouth) DOWNLOAD


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High Profile vs Low Profile Apps: Trends in app development (Graham Brown mobileYouth) DOWNLOAD

sharing, marketing, apple, fans, earned media, word of mouth, wom, buzz, branding, brand, iphone, iphone marketing, grahamdbrown, graham brown, mobile youth, mobileyouth, trends, research, case studies, case study, social media, how to sell technology, apps, privacy, istore, google play

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High Profile vs Low Profile Apps: Trends in app development (Graham Brown mobileYouth) DOWNLOAD

  1. 1. mobileyouth.org http://www.mobileyouth.org/post/high-profile-vs-low-profile-apps/?preview=true Graham Brown Mobile Youth High Profile vs Low Profile Apps HIGH vs LOW PROFILE APPS Higher Profile Low Profile Examples Facebook, Linkedin, Google Plus Whatsapp, Instagram, Kik, Viber, Snapchat, Whisper Attributes Encourages users to create extensive public profiles. Links profiles across related apps. Profile attempts to reflect real world, real name etc. Can be used with limited (or no) profile. Profile can be avatar, representative or nickname. Driver Advertising. Tracking & Auditing of user behavior. Building comprehensive demographic and behvioral profiles to sell to potential advertising Privacy. Users want Social Space where they can interact freely and express themselves without fear of public excoriation or reprisal Outlook HPAs will suffer gradual erosion of customer base, particularly in the sensitive youth market. Effect will eventually feed-through until apps become old or irrelevant. LPAs will rise to prominence and eventually be acquired by larger players. Their continued significance will rest on the acquirer’s capacity to allow the app to stay largely unconnected to the HPA. More Technology Marketing Concepts Explained 3 Powerful Marketing Metaphors Explained Paid vs Earned Media: How to Sell Technology using Word of Mouth Content vs Context: Know the Difference in Technology Marketing From Customers to Fans: A Breakdown of the Technology Customer Types Loudspeakers vs Telephones: Differing strategies for marketing technology More From Graham Brown’s Series on How to Sell Technology
  2. 2. Change Your Metaphors: How great leaders sell technology Why People Buy Technology: Social Proof Why you need to become a Farmer not a Hunter to sell technology If you want to sell technology, stop trying to “have a conversation” with your customers Privacy drives the next wave of Social Media Apps The Paradox of Quality: Why Better Technology Fails Don’t Teach a Pig to Sing: Why you should master the internal sale first when selling technology The 90-10 Rule: Focus on the 10% that influences the 90% These 2 Social Experiments Show How Stories Sell Technology What the Oscars and Ellen’s Selfie teaches us about selling mobile phones Give customers what they need: Not more technology but more Social Space Technology Companies need to Embrace the Unofficial or Die