Brandwidth - do you have it? (Graham Brown mobileYouth)
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Brandwidth - what is it? do you have it? which brands have it and why? Graham Brown of mobileYouth presents.
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Brandwidth - do you have it? (Graham Brown mobileYouth)
- 1. Brandwidth Do you have it? By Graham Brown mobileYouth.org
- 2. Brandwidth = consumer Trust + Attention
- 4. ...builds grass roots advocacy without need for campaigns e.g. Red Bull Music Academy
- 6. ...builds trust through grass roots activism (e.g. Rock Corps)
- 7. Want to know how to lost brandwidth fast ?
- 8. Guaranteed
- 9. Guaranteed
- 10. Guaranteed
- 11. Guaranteed
- 12. Guaranteed
- 13. has Brandwidth
- 14. Despite recession, competition and closing stores Starbucks still has active dialogue with its customers
- 15. has brandwidth
- 16. When Jobs speaks, the media world listens
- 17. But... is it really all down to the “user experience”?
- 18. ...or is it because Apple has invested for a decade in K12 education policy & its in-store Genius strategy?
- 19. Building brandwidth one customer at a time
- 20. Toyota’s sub-brand Scion has brandwidth
- 21. Scion doesn’t waste time sponsoring events, it creates them
- 22. Ok you got my attention...
- 23. But Pepsi doesn’t have sustainable brandwidth
- 24. Pepsi thinks it can win attention by raising the stakes for interruption
- 25. Had a chance but blew it
- 26. has it
- 27. Used it to get elected
- 28. has it
- 29. is built on it
- 30. wants it but is doing it all wrong
- 31. has it
- 32. has it and is losing it fast
- 33. has plenty... and needs to be using it to fend off Apple
- 34. Their founder was the patron saint of it
- 35. Brandwidth Do you have it?
- 36. Come meet mobileYouth® on our world tour 2009 http://www.slideshare.net/mobileyouth/mobileyouth-speaking-schedule-2009-presentation
- 37. Add GB on Twitter grahamdbrown Add GB on Facebook www.facebook.com/profile.php?id=569029896 Download more presentations @ www.mobileYouthnet.com Follow the blog @ www.mobileYouth.org