A look into Kinesiology & IT Convergence

1. The art of human movement & technology
a look into Kinesiology & IT convergence
By Ken Lim
Tuesday, December 28th 2010
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2. Table of content
1. Kinesiologydefined
 My area of focus
 Areas of convergence
 Analyzing the healthcare and fitness application market growth
2. iWell TherX
 Rehabilitation Industry
 Product purpose
 Product Features
 Development/Competitors
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3. The art of human movement defined
ki.ne.si.ol.o.gy n . [Greek kinesis] (1894):
"the study of the principles of mechanics and anatomy in relation to human movement.“
The components and the processes of the human movement:
• Biomechanics
• Biochemistry
• Physiology
• Neuroscience
• Psychology
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4. My area of focus: Neuroscience & Physiology
Neuroscience
o Motor Control & Learning- skill acquisition, processes underlying the performance of motor skills
cognitive motor skill (novice to expert) optimizing learning skills & stresses in skilled performance
o Motor Development - acquisition of motor control from infancy through adolescence
Reflexive. • Rudimentary. • Fundamental. • Specialized (life time changes of learning &
performance)
Physiology
o Cardiopulmonary Aspects of Health-Related Exercise Programs
o Clinical Exercise Electrocardiography
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5. The areas of convergence
Biomechanics Physiology Motor Control/Learning
Motion Sensors Gait Analysis Remote Physiological Monitoring Biotelemetry ? ?
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6. Analyzing the healthcare and fitness application market growth
Healthcare & fitness information consumers
The # of mobile subscribers that download fitness & healthcare
apps in North America will increase from 1.76m in 2009  7.50m
by 2014 annual growth of 65%
Healthcare & fitness information consumption effect
Education, Prevention, Diagnosis, Preparation,
Intervention, Recovery, Monitoring, Managing
The empowering effect
Evidence based medicine
Experience scale learning
Ubiquitous information
Source: Juniper Research: Mobile Healthcare Opportunities
Monitoring, Applications & mHealth Strategies (04/13/2010)
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7. Motor control / learning convergence
Application
Rehabilitation
Motor control / Learning
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8. Idealization
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9. Physical Therapist Occupation outlook
2010 2018
185,500 241,700
Current Physical Therapists Expected Physical Therapists
30% Growth
56,200
New Physical Therapists
Source: U.S/ Bureau of Labor Statistics
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10. Market Correlation
Capture Automatically Gain
Physical Therapist Market Patient Market: Baby Boomers
76 million babyboomers
38 million will have arthritis
 21 million will be obese
 40% of falls are senior citizens with
300,000 broken hips/year
Source: AARP. Org, CDC – National Center for Health Statistics
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11. The Purpose
1) Enhance patient education process in their rehabilitation process
2) Enhance clinical operation efficiency
3) Enhance evidence based medicine
4) Develop a therapist patient online community
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12. Enhancing patient education process in their rehabilitation process
 Exercise prescription is the referral of patient to a therapeutic exercise program to be
performed at home as part of the patient treatment process
 Performing therapeutic exercise program “correctly” at home is crucial in the intervention
& treatment process in that it affects the treatment quality, effectiveness, and duration
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13. Current exercise prescription challenge
The Issue Implication
Paper Based Paper & Printing Cost
Customizability To make generics forms/templates
customizable it is time consuming
Quality Unclear Directions & Pictures
Requires Clear verbal directions
Patient Education Not knowing the benefits
Motor learning feedback
Patient Compliance Lost or Forgotten
Clinical Storage Part of the paper based patient chart
Solution: Digitalize & make it Interactive
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14. Solution Approach
 Interactive Learning: Video, 3D Graphics
 Creativity: New Therapeutic Exercise Ideas
 Personalized: Template & Visual
Power of Customization = It’s undefined & flexible
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15. i-Well therX User interface
Patient & Therapist Accessibility
View, Rate, Review Therapists
Patient Name
therX Therapist Name
Patient can continue with fitness
Home Exercise Programs
Condition: Rotator Cuff Repair or wellness program recommended by
the therapist and keep track of their
fitness record using iWell
Therapeutic Exercises : Frequency: Videos:
 Cervical Stabilization Progression 2x/day/3x Option: User Generated Content
Week
PTs have options to use generic iWELL therX
therapeutic exercise prescription programs or
generate & organize their custom
 Alternating Isometric for Trunk Stabilization 2x/day/3x Week Therapeutic exercise program, even
upload their own videos.
Interactive Therapeutic Exercise
 Frontal Plane Stabling Exercise 2x/day/3x Video Databases
Week
Physical Therapist
Suggestion
Post Exercise Comments
Patients Comment is directly
synchronized to SOAP or
Progress Note (EMR)
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16. Enhancing clinical operation/evidence based practice
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17. Therapist online patient community
[ THE Patient user COMMUNITY ]
The Community
Clinical Knowledge + Patient Experience
Therapeutic Exercise Database
User Generated Content
[ Physical Therapists ]
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18. Product Solution Overview
M.D
Database
Physical Therapist  Fitness Exercise Database
Patient
 Create a Custom or Pre-made  Therapeutic Exercise Database  Access Home Exercise Prescription
Home Exercise Prescription
 Exercise Prescription History/Patient
Medical History  Interactive Communication Channel
 Manage Clinical Duties
 Online Community
Long Term Potential: PHR interoperability
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19. Product development
While user generated content is the Goal
1. Original content (therapeutic exercise movie database) will be the
catalyst for account registration
How Can We Develop This?
Partnership with a leading University with a renown Physical Therapy Department
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20. Existing Products
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21. End of presentation
Q&A
Thank you for you time
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