1. There are six majors that operate in Hollywood : Major film studio is a movie production and distribution company that releases a substantial number of films annually and consistently commands a significant share of box-office revenues in a given market. In the North American, Western, and global markets, the major film studios, subsidiaries command approximately 90 percent of the U.S. and Canadian box office Hollywood Film Industry

2. Lesson Aims To understand the requirements of Section A Producers and Audiences.

5. Production

6. THE FILM PROCESS PRODUCTION DISTRIBUTION EXHIBITION There are three distinct areas of the film industry. Each one of these could be viewed as a type of media institution. What happens at each stage?

13. Lesson Aims To understand the requirements of Section A Producers and Audiences.

15. 20% Key information I must know about to answer this question. Industry Audience How the US Film Industry operates in particular Hollywood and the impact of this on UK Audiences How UK and US Films finance, distribute, market and exhibit films using specific case studies How the British Film Industry operates and maintains independence, and profitability Film demand and supply in the UK today Film consumption by audiences, cinema going, home cinema and the internet, digital technology The importance of genre and stars for audiences

16. INSTITUTION Film AUDIENCE How do audiences ‘read’ films? Attraction of stars and genres? How does the industry perceive audiences? How do they reach their target audiences

17. Key information I must know about to answer this question. Industry Audience The relationship between the two and who is more powerful in driving the industry. The impact of new technologies in the industry The effect of other industries and the availability of Bollywood, Independent and Low Budget films

18. Re-Cap…......... How much do you remember???????? Who are the six major film companies in Hollywood? What is a tent-pole film and give an example? What is a mainstream film? What is an independent film? What is a niche audience? How are independent and specialised films releases different to tent-pole or mainstream?

19. The Hollywood Film Industry Are all conglomerates Produce the most films very year Make the most money every year Use synergy/cross promotion/ horizontal and vertical integration Spend more money making films than promoting them True or False? True True True False False

20. There are six majors that operate in Hollywood : Major film studio is a movie production and distribution company that releases a substantial number of films annually and consistently commands a significant share of box-office revenues in a given market. In the North American, Western, and global markets, the major film studios, subsidiaries command approximately 90 percent of the U.S. and Canadian box office Hollywood Film Industry

22. The UK box office top ten in full: 1. (-) Sherlock Holmes: A Game of Shadows - £3,827,697 2. (-) Alvin and the Chipmunks: Chip-Wrecked - £2,361,867 3. (2) Arthur Christmas - £1,345,238 4. (1) Puss in Boots - £1,297,998 5. (3) New Year's Eve - £846,761 6. (4) Hugo - £387,208 7. (5) Happy Feet Two - £343,563 8. (6) The Twilight Saga: Breaking Dawn - Part 1 - £327,253 9. (8) A Very Harold & Kumar 3D Christmas - £109,063 10. (7) My Week with Marilyn - £89,207

23. Task- 25mins Task: Look at your two Items of stimulus material and answer the following questions: What do the two items suggest about Hollywood's dominance over UK audiences? Consider the following in your response: Group these together in terms of genre are their similar genres? Who are the audiences for these films? Select three of these and explain why they may be sold on the back of stars alone? How many of these have you seen and in what format? How many of these are you aware of even if you have not seen them? Select three films and explain why you think they have been so successful.

24. Why is Hollywood Film so dominant? Genre models Stars Power and Heavy marketing and cross promotion strategies Targeting audiences