SOCIAL MEDIA: CONTENT STRATEGY MARIA GARCÊS - SOCIAL MEDIA STRATEGY | ADCLICK Os oradores irão debruçar-se sobre a geração millennials, abordando pontos de vista distintos sobre a área do Social Media e concretamente sobre a estratégia de conteúdo, neste campo. Ao mesmo tempo, serão apresentadas as tendências nas redes sociais, segmentação e posicionamento, e o que se tem vindo a fazer nesta área importante e de crescente investimento das empresas.

1. Industry Sessions by EDIT.
Maria Garcês The Weight of Emotional Intelligence in Social Media Marketin
The Weight
of Emotional Intelligence
in Social Media Marketing

2. Industry Sessions by EDIT.
Maria Garcês The Weight of Emotional Intelligence in Social Media Marketin
Let me talk about
attention.
Not impressions.

3. Industry Sessions by EDIT.
Maria Garcês The Weight of Emotional Intelligence in Social Media Marketin
• 90 percent of marketers agreed that personalizing the
audience experience is vital to the success of their
respective brands.
• 80 percent of consumers revealed that brands don’t
understand them as individuals.
Econsultancy
Did you know?....

4. Industry Sessions by EDIT.
Maria Garcês The Weight of Emotional Intelligence in Social Media Marketin
“Social Marketers
Need to Tap
Emotional Intelligence”
Jonah Peretti, Buzzfeed Founder and CEO

5. Industry Sessions by EDIT.
Maria Garcês The Weight of Emotional Intelligence in Social Media Marketin
Emotional Intelligence Definition
“The skill to identify and manage your own emotions as
well as the emotions of others.”
“Emotional intelligence refers to our ability to
understand behaviors, moods, and impulses and control
them to match a particular situation.”

6. Industry Sessions by EDIT.
Maria Garcês The Weight of Emotional Intelligence in Social Media Marketin
Understanding the social web doesn't mean [just] being
smart.
• Do you know how to design a Facebook page?
• Or run a Facebook ad?
• Or what tools to use?
• Or how to measure?
These are important, but they can be easily learned.

7. Industry Sessions by EDIT.
Maria Garcês The Weight of Emotional Intelligence in Social Media Marketin
Instead it's about looking at a piece of content and
ask:
• If I saw this on my Facebook wall would I click it?
• Would I have an emotion?
• Would I laugh and then would I want to share it with
other people?
• And when I share it with other people would it make me
look like I'm a good person or look smart or would it
make me look a jerk?

8. Industry Sessions by EDIT.
Maria Garcês The Weight of Emotional Intelligence in Social Media Marketin
Example of how to look like a jerk

9. Industry Sessions by EDIT.
Maria Garcês The Weight of Emotional Intelligence in Social Media Marketin
How to utilize emotional intelligence in Facebook
marketing?
Listen to your audience
Leverage empathy
Offer help
Feed the emotional side

10. Industry Sessions by EDIT.
Maria Garcês The Weight of Emotional Intelligence in Social Media Marketin

11. Industry Sessions by EDIT.
Maria Garcês The Weight of Emotional Intelligence in Social Media Marketin
Go beyond the likes into
meaningful connections.

12. Industry Sessions by EDIT.
Maria Garcês The Weight of Emotional Intelligence in Social Media Marketin
“It’s not how many followers
you have, it’s how many
care. It´s not width, it’s depth.
It’s not how many
impressions you get, it’s how
much attention you get.”
Gary Vaynerchuck

13. Industry Sessions by EDIT.
Maria Garcês The Weight of Emotional Intelligence in Social Media Marketin
Your social media strategy is a
choice and your results are directly
relational to your intentions.
The best brands are Human.
Genuinely care.