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Industry Sessios by EDIT. - Talk #3 - Maria Garcês

SOCIAL MEDIA: CONTENT STRATEGY

MARIA GARCÊS - SOCIAL MEDIA STRATEGY | ADCLICK

Os oradores irão debruçar-se sobre a geração millennials, abordando pontos de vista distintos sobre a área do Social Media e concretamente sobre a estratégia de conteúdo, neste campo. Ao mesmo tempo, serão apresentadas as tendências nas redes sociais, segmentação e posicionamento, e o que se tem vindo a fazer nesta área importante e de crescente investimento das empresas.

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Industry Sessios by EDIT. - Talk #3 - Maria Garcês

  1. 1. Industry Sessions by EDIT. Maria Garcês The Weight of Emotional Intelligence in Social Media Marketin The Weight of Emotional Intelligence in Social Media Marketing
  2. 2. Industry Sessions by EDIT. Maria Garcês The Weight of Emotional Intelligence in Social Media Marketin Let me talk about attention. Not impressions.
  3. 3. Industry Sessions by EDIT. Maria Garcês The Weight of Emotional Intelligence in Social Media Marketin • 90 percent of marketers agreed that personalizing the audience experience is vital to the success of their respective brands. • 80 percent of consumers revealed that brands don’t understand them as individuals. Econsultancy Did you know?....
  4. 4. Industry Sessions by EDIT. Maria Garcês The Weight of Emotional Intelligence in Social Media Marketin “Social Marketers Need to Tap Emotional Intelligence” Jonah Peretti, Buzzfeed Founder and CEO
  5. 5. Industry Sessions by EDIT. Maria Garcês The Weight of Emotional Intelligence in Social Media Marketin Emotional Intelligence Definition “The skill to identify and manage your own emotions as well as the emotions of others.” “Emotional intelligence refers to our ability to understand behaviors, moods, and impulses and control them to match a particular situation.”
  6. 6. Industry Sessions by EDIT. Maria Garcês The Weight of Emotional Intelligence in Social Media Marketin Understanding the social web doesn't mean [just] being smart. • Do you know how to design a Facebook page? • Or run a Facebook ad? • Or what tools to use? • Or how to measure? These are important, but they can be easily learned.
  7. 7. Industry Sessions by EDIT. Maria Garcês The Weight of Emotional Intelligence in Social Media Marketin Instead it's about looking at a piece of content and ask: • If I saw this on my Facebook wall would I click it? • Would I have an emotion? • Would I laugh and then would I want to share it with other people? • And when I share it with other people would it make me look like I'm a good person or look smart or would it make me look a jerk?
  8. 8. Industry Sessions by EDIT. Maria Garcês The Weight of Emotional Intelligence in Social Media Marketin Example of how to look like a jerk
  9. 9. Industry Sessions by EDIT. Maria Garcês The Weight of Emotional Intelligence in Social Media Marketin How to utilize emotional intelligence in Facebook marketing? Listen to your audience Leverage empathy Offer help Feed the emotional side
  10. 10. Industry Sessions by EDIT. Maria Garcês The Weight of Emotional Intelligence in Social Media Marketin
  11. 11. Industry Sessions by EDIT. Maria Garcês The Weight of Emotional Intelligence in Social Media Marketin Go beyond the likes into meaningful connections.
  12. 12. Industry Sessions by EDIT. Maria Garcês The Weight of Emotional Intelligence in Social Media Marketin “It’s not how many followers you have, it’s how many care. It´s not width, it’s depth. It’s not how many impressions you get, it’s how much attention you get.” Gary Vaynerchuck
  13. 13. Industry Sessions by EDIT. Maria Garcês The Weight of Emotional Intelligence in Social Media Marketin Your social media strategy is a choice and your results are directly relational to your intentions. The best brands are Human. Genuinely care.

SOCIAL MEDIA: CONTENT STRATEGY MARIA GARCÊS - SOCIAL MEDIA STRATEGY | ADCLICK Os oradores irão debruçar-se sobre a geração millennials, abordando pontos de vista distintos sobre a área do Social Media e concretamente sobre a estratégia de conteúdo, neste campo. Ao mesmo tempo, serão apresentadas as tendências nas redes sociais, segmentação e posicionamento, e o que se tem vindo a fazer nesta área importante e de crescente investimento das empresas.

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