Cashrewards currently delivers 2% of all ecom retail spend in Australia according to the NAB retail index http://business.nab.com.au/nab-online-retail-sales-index-june-2015-12306/ , with a 400% increase in ROI for Advertisers based on IAB Data http://www.adnews.com.au/news/online-ad-spending-tops-5-billion-in-the-past-year-iab. Our aim is to grow to 10% market share by focusing on delivering the best user experience on the planet.

1. Media Kit February 2017

2. Cashrewards Industry Recognition 2016
FINALISTS IN:WINNERS:

3. Media
Featured in

4. Introducing
Cashrewards
We delivered over $350M in eCommerce
revenue for Australian Advertisers in 2016
$16 Million in cashback to members
We are now delivering well over 1% of total
online retail spend in Australia (according
to the NAB online retail index) and we are
just 2 years young
We are growing by 10% month-on-month
We are 230,000+ members strong

5. What is cashback?
Money for nothing?
• Cashback sites are a simple idea. Instead of going directly to a shop, you access a retailer's
online store through a link from a cashback website.
• You still receive your item directly from the retailer, but you also get some money from the
cashback website.
• It is often a percentage of the total price you paid.
• The sites have links to retailers of everything from groceries and toiletries, to insurance policies
and broadband deals.
• 95% of all global brands use cashback websites ubiquitously as part of an always-on marketing
strategy.

6. Our most loved categories
% OF RESPONDENTS
1 Tickets to shows, movies, events 6.5%
2 Travel (tickets/accommodation 6.4%
3 Women’s clothing 5.6%
4 Books 5.2%
5 Music to download 4.8%
6 Ebooks 4.5%
7 Fast food/meals 4.3%
8 Computer accessories and software 3.5%
9 Video games and consoles 3.2%
10 Men’s clothing 3.1%
11
Fashion accessories, jewellery and
watches
3.0%
12 Alcohol 3.0%
13 Supermarket shopping 2.5%
14 Shoes & footwear 2.5%
15 Crafts/hobbies 2.2%
16 Communications equipment 2.2%
17 Movie downloads 2.1%
18 Small electrical goods 2.1%
19 Health products 2.0%
20 Homewares 2.0%
TOP 20 PRODUCT CATEGORIES PURCHASED
DIGITALLY BY CONSUMERS IN AUSTRALIA
Note: ges 14+ who bought digitally in the past 4 weeks
Source: Roy Morgan Research, *Single Source Australia* as cited in
press release, Dec 2, 2015
www.eMarketer.com
34%
31%
12%
9%
3%
3%
3%
2%
1%1%1%
Online market place
Grocery
Travel
Alcohol
Appliances and Electronics
Department Store
Apparel and Accessories
Health and Beauty
(blank)
House and Garden
Office Supplies
Food
Books
Sports and Fitness
Video Games
Telco
Music

7. EBAY TESTIMONIAL
eBay is renowned as Australia's largest shopping market,
and Cashrewards is a vital eBay partner in Australia. The
Cashrewards community delivers huge incremental
revenue for eBay, and its member base is growing rapidly.
We acknowledge and thank the team at Cashrewards for
changing online shopping behaviour in Australia, and more
importantly distributing our marketplace offers to a
wider reach.
We fully expect the Cashrewards community to become
the most powerful shopping community in the country
before long. With their mantra of 'Get paid to Shop', they
are hyper-engaged and purchase with such high volume
and frequency that we can’t be anything but impressed by
their performance. We see this relationship maturing and
growing stronger over the next few years.
Head of Internet Marketing eBay, Feb 2016

8. Watch our 1 minute explainer on YouTube
Click here to watch the video

9. Cashrewards is the winner of the 2016 Deloitte Tech Fast 50
• “The most outstanding growth performer this year is in the online shopping sector.” Joshua Tanchel,
Deloitte Tech Fast 50 lead partner, said, “I am delighted to announce that the overall 2016 Deloitte
TechFast 50 winner is Cashrewards, the fastest growing online shopping community in Australia. The
site offers their 150,000 members (now 230,000+) access to retailers’ online stores through the
Cashrewards website and then returns a percentage of the purchase price to the customer in the form
of a cashback.”
• “To qualify for the Deloitte Tech Fast 50 applicants must accumulate more than $8 million in revenue
over a three year period. Cashrewards has swept away the nearest competition by securing a
phenomenal 12,469% growth over that period: a figure significantly above the average of 731%, the
highest result since 2004, and the second highest result since the Awards started in 2001,” Mr Tanchel
said.

10. 660% more return through Cashrewards for Advertisers
Savvy marketers are switching spend from Search & Display to Cashback in order to capitalise on the premium
ROAS and its post-paid buying metric delivered by Cashrewards, guaranteeing large sales without risk.
$-
$5.00
$10.00
$15.00
$20.00
$25.00
$30.00
$35.00
IAB and NAB Average online
advertiser ROAS 2015
Cashrewards Average online
advertiser ROAS

11. Website Traffic Experian Hitwise 2016
3x more visits than Coles Flybuys eStore: Source Experian July 2016
2x more sales than Virgin Velocity eStore: Source eBay July 2016
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
1000000
Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16
Flybuys eShops eStore - Velocity Frequent Flyer Qantas Points Online Mall
Pricepal.com.au Ebates TopCashBack
Cashrewards

12. Demographics

13. 34%
8%
6%
4%
2%
25-34
35-44
45-54
18-24
55-64
65+
GENDER % AUSTRALIA % CASHREWARDS MEMBERS
Female 50.2% 45%
Male 49.8% 55%
Total 100.0% 100.0%
It is commonly known that demographic groups A, B, C are the most affluent segments of people in Australia.
The Cashrewards community contains twice the national average in all segments which implies the level of
spending power captured by our audience is significant.
AGEGENDER
Source: Experian Hitwise 2016
%

14. 25%
NEW
CUSTOMERS
8%
TABLET
23%
MOBILE
69%
DESKTOP

15. Cashrewards reports almost half of their
members earn over $150k per annum (nearly
2X average AU salary of $78,000 in 2016)
and the majority are classed in Mosaic
socio-economic grades A or B
52% of users purchase from brands
they had never considered before
Where cashback was offered, AOV increased
121%, with a 250% increase in margin

16. Chinese
Community

17. Chinese community within Cashrewards
• 10% of all our transactions are from browsers with Chinese language
• 460,000 Chinese expats live in Australia – ABS
• The Chinese Australian community have large disposable incomes and are online savvy
0
1
2
3
4
5
6
http://www.abs.gov.au/ausstats/abs@.nsf/mf/3412.0/
>22%
CHINESE
Expats % of Australian population

18. Influencers

19. One of OzBargain’s top influencers is TA
• OzBargain is Australia’s largest
shopping social network
• OzBargain reaches over a
million visitors every month.
Web statistics taken from
Google Analytics, as of the
month of December 2015
9,733,773 sessions
2,114,783 users
33,801,681 page views
94.55% Australian visitors
56.95% search engine traffic

20. TA – One of OzBargain’s Leading Posters - He’s one of us
USER DEALS AVG VOTE
TRENT86 1007 38.77
tightarse 815 109.72
easternculture 457 38.63
tonester 325 20.74
Spackbace 312 29.87
altomic 296 12.02
scotty 191 21.67
monty.melb 163 24.53
kaneissik 143 31.48
SavatteDodo 128 19.64
USER DEALS AVG VOTE
tightarse 772 115.03
TRENT86 493 67.19
easternculture 217 70.46
Spackbace 95 77.56
IWantThatFlight 80 57.42
tonestar 56 84.59
scotty 47 62.26
kaneissik 45 78.96
monty.melb 39 69.74
MyGroceries.com.au 35 62.00
STORE COUNT PERCENTAGE
woolworths.com.au 136 6.5%
coles.com.au 128 6.1%
udemy.com 115 5.5%
read.amazon.com 80 3.8%
scoopon.com.au 68 3.3%
dicksmith.com.au 60 2.9%
jetstar.com 49 2.3%
shoppingexpress.com.au 43 2.1%
play.google.com 41 2.0%
iga.net.au 37 1.8%
Total: 2088
Average: 6.5/week
Votes: 83.6 (Average)
MOST DEALS POSTED BY USERS
MOST FRONT-PAGE DEALS POSTED
BY A USER DEALS

21. What TA has to say?
https://www.ozbargain.com.au/node/217371
I find it incredible to think I'll be earning a
full-time income from doing something I
absolutely love.
I'm 100% committed to making this work,
and I'll make sure everyone benefits.
I won't leave anything unexplored.

22. Opportunities

23. Chris Garner (General Manager) chris.garner@cashrewards.com
Andrew Clarke (CEO) andrew.clarke@cashrewards.com
Kate Eringa (Account Manager) kate.eringa@cashrewards.com
TA (Account Manager) ta@cashrewards.com
Our Contact Details

24. Opportunities

25. Rate Card Beta
• Cashrewards is now in the process of phasing in a rate card.
• As we align ourselves with international best practice cashback models from Ebates,
Topcashback & Quidco, Cashrewards would like to offer ALL advertisers the opportunity for
placements. We currently have demand from more advertisers than we are able to feature
on Cashrewards without paid placements.
• Our new rate card reflects the value of reaching our audience - the same audience that
delivered over 1.05% of total online shopping in FY16 according to the NAB Online Retail
Index.
• Our inventory is already currently being traded in this way.
• Please ask your account manager for more information.
• Note all pricing in this document excludes GST.

26. Packages - Pick & Mix
• Platinum package - $50,000 per annum ($95,000 rate card value)
• Gold package - $30,000 per annum ($55,000 rate card value)
• Silver package - $15,000 per annum ($25,000 rate card value)
• Bronze package - $6,000 per annum ($9,000 rate card value)
You choose the exposure you want subject to timing, availability & approval (see next page).

27. Insertion Order & Billing
1. Select placements or package plan.
2. Agree on package via email (Beta).
3. Make payment via the network / or directly prior to launch.
4. Execute campaign.

28. Exposure Duration Standard (ex GST) High (ex GST) Peak (ex GST) Premium (ex GST)
Deal of the Day Placement Per eDM $1,500 $1,800 $2,100 $2,400
eDM: Top 5 Placement Per eDM $550 $660 $770 $880
eDM: Position 6 - 10
Placement
Per eDM $300 $360 $420 $480
eDM: Position 11+ Placement Per eDM $200 $240 $280 $320
SOLUS Newsletter CPM (min cost $1,500) $150 $180 $210 $240
On site popup on shop page Per day $1,000 $1,200 $1,400 $1,600
Blog post - 1000 words Per post $1,000 $1,200 $1,400 $1,600
Homepage banner 7 days $2,000 $2,400 $2,800 $3,200
HP THO (Today’s Hot Offer) 3 days $500 $600 $700 $800
Video 30 secs – 1 min Per video $500 $600 $700 $800
Instagram post Per post $500 $600 $700 $800
Content seeding: Inclusion in
weekly post
Per post $500 $600 $700 $800
Facebook post Per post $500 $600 $700 $800
On site Survey Pop-up Per day $1,000 $1,200 $1,400 $1,600
Rate Card 2017
: 9/1/2017 - 30/9/2017 excluding EOFY, : 1/10/2017 - 31/10/2017, Peak: 1/11/2017 - 8/1/2018, EOFY Period 1/6/2017- 30/6/2017, Premium: Singles Day, Click Frenzy, Black Friday & Boxing Day

29. Cancellations
• There is a 50% cancellation fee on all confirmed bookings up to 1 working day campaign live
• Cancellations made within 1 working day from booking will have zero refund

30. Deal of the Day Placement $1,500
• Sample report to over
105,800 recipients
• Open rate 22.5% of
entire send
• Click-through rate 3.4%
of entire send

31. eDM Placement from $200 to $550 (position dependant)
• Sample report to over
105,800 recipients
• Open rate 22.5% of
entire send
• Click-through rate 3.4%
of entire send

32. Segmented Solus Newsletter $150 CPM (min spend $1,500)
• Choose your segment at $150 CPM
• Members that have not purchased from your brand in 3 months
• Members that have clicked your competitor brands in the last 3 months
• Members that are interested in your category i.e.: fashion, travel etc

33. Segmented Solus Newsletter Reporting
• Sample report to over 121,500 recipients
• Open rate 23.2% of entire send
• Click-through rate 3.2% of entire send

34. On Site Pop-up $1,000 per day
• 15,000 unique visits daily
• Push notification for logged-
in users
• Responsive design
• Brand logo

35. On Site Pop-up Report
• Report includes
– Page impressions
– Click-through rate
– Clicks
– Geo location

36. Today’s Hot Offers (THO) $500 per 3 days
25%-50% minimum
increase in commission 1
Unique offers and codes2
Fly Virgin with our all-inclusive
Flights from just $69!
+ Up to 3.00% Cashback
No couon code is required

37. Homepage Banner $2,000 for 7 days
• Homepage banner
• 940x100

38. Blog Post $1,000
• 1,000 words
• We write the content
• You provide the product
• Blog posts pushed to
Facebook, LinkedIn &
Medium.com

39. Video $500
• 30-60 secs
• Full length
• We produce the video
• You provide the product
• Video pushed to
Facebook, LinkedIn &
Medium.com

40. Facebook Post Example - 55,000+ Fans $500

41. Content Seeding - what is it? $500 per post
• Cashrewards produces content & backlinks weekly with 15 offers on influencer sites Lifehacker, Gizmodo & Kotaku
• These sites reach over 3M unique visitors monthly
• We are looking for the best offers from our retailers in all categories
• We give you a direct backlink to your store
• Each offer is charged a $500 curation fee (covers our time in curating content)
• Deadline Tuesday COB
• Offers go live ideally on Thursday 00:01 and must have an end date
Click links below for sample postings:
http://www.lifehacker.com.au/2016/09/deals-50-off-sale-at-superdry-double-cash-back-on-virgin-australia-flights/
http://www.gizmodo.com.au/2016/09/deals-15-off-surface-at-microsoft-store-up-to-70-off-bonds-underwear/
http://www.kotaku.com.au/2016/09/deals-buy-a-dell-inspiron-15-get-one-free-15-off-target-bing-lee-at-ebay/

43. Lifehacker stats

44. Gizmodo stats

46. Kotaku stats

48. In-Page Survey $1,000 per day
• Ask any question
• Pre-qualify certain outcomes
• Ask brand health questions