1. MOATAZ EL-TOUKHY
E-mail: Moataz.toukhy@gmail.com
OBJECTIVE
Seeking to further develop my knowledge & leadership potential by assuming a new role with challenging KPIs.
EDUCATION
 The American University in Cairo (AUC), Egypt, Bachelor of Business Administration (BBA)
 Concentration: Finance
 Minor: Economics
 GPA: 3.6/4.0
 Date of Graduation: Feb 2006
 Winner of “El-Mahallawi Award,” that is presented at each commencement „to a graduating senior who has
demonstrated excellent academic achievements and is enrolled in extracurricular activities that include community services‟.
Relevant Course Work
 Marketing, Strategic Management & International Business.
 Corporate Finance, Investment & Portfolio Analysis, International Finance & Financial Markets.
 International General Certificate of Secondary Education (IGCSE), British Council, Alexandria
Language School, Egypt, June 2001, scored 108 %
 Awarded „Exemplary Conduct Cup’ – Academic Year 1998/1999.
WORK EXPERIENCE
 Vodafone Egypt
Base Propositions & Retention Senior Team Leader, Post-Paid Segment (Dec 2011 – Present)
Base Management & Retention Team Leader, Post-Paid Segment (July 2010 – Nov 2011)
 Successfully launched Vodafone Post-Paid Rebranding stream by identifying current Brand challenges,
building the proposition, approving and launching a full-fledged campaign.(Received “Ana Innovative” Award
& Special Bonus)
 Fully owned the „Propositions & Tariffs‟ plan & calendar for our Post-Paid Base (covering new propositions,
proactive & reactive tariffs moves, war-gaming & launch of promos and tactical activities…etc)
 Launched a number of retention, inactivity & customer-experience streams/promos for Open-line & Hybrid
tariffs to assure customers‟ satisfaction & increasing stickiness.(Base Promos, Credit Limit & Recharge
Promos, Touch Points‟ Refurbishments, Push & Pull notification services to assure transparency…etc)
 Developed on-going in-depth understanding of the different levers that derive our revenues, subs growth and
Customer Satisfaction via Data Mining, Understanding Market Landscape, Prediction Models, Research,
Benchmarking with other Vodafone Operators, and from different Touch points. (e.g.: Qualitative &
Quantitative understanding of Migrations Out, Churners & Inactive Customers, developed „Post-Paid
Cohorts‟ Understanding Stream, Research covering new concepts testing; promos & tariffs)
 Developed & Managed commercially sound GTM strategies for Mass/Targeted tariffs & promos via
identifying & targeting profitable cohorts of customers alongside availing „tailor-made‟ experience to perfectly
cater for targeted segment needs‟.
 Led my team & cross functional teams across Vodafone to launch strategic & tactical marketing activities to
secure our Subs & Revenue leadership in the market.
 Held accountability of developing and achieving Post-Paid Subs & Revenues Budgets.(Multiple Scenarios,
sensitivity analysis, Go/No Go analysis)
Product Development Team Leader (Dec 2009 – June 2010)
Product Management Senior Specialist (Jan 2008 – Nov 2009)
Product Management Specialist (April 2007 – Dec 2007)
 Managed to increase the contribution of Electronic recharge methods from less than 1% to more than 30%
along with Prepaid Segment and Sales. (resulted in cost savings of EGP 35 Mil in 18 months)
 Held responsibility of formulating business cases (analyzing historical trends and available data, setting
assumptions, sensitivity analysis…etc) along with Decision Support Team to approve launching new projects
and promotions.
 Held responsibility of launching new payments products (Cash Acceptance Machines, International Balance
Transfer, Fawry Banking Network, Mobile Banking…etc) from exploring new opportunities, vendor
selection, concept identification, implementation, communication activities to launch.

2.  Held responsibility for financial KPIs of all electronic recharge methods (Dealers TopUp, Banks‟ channels
TopUp as well as International Balance Transfer)
 Led research efforts to understand the behavior of the customer vis-à-vis purchasing airtime.
 Cross functional alignment with different teams to refurbish the support model for Electronic recharge
methods to serve dealers and customers in the most efficient and timely manner.
 Among Top 20% performers during the Year 07/08 & Year 09/10.
Vodafone Academy – High Potential Rotation Program (April 2006 – March 2007)
 Fully-owned the “Performance Evaluation Survey” for a number of employees within the Commercial
Department (Acknowledged as “Best Practices”, which was circulated to other departments at Vodafone).
 Managed to bring the “New Product Development” process to life.
 Held responsibility of managing marketing activities that includes planning and stakeholders' management.
 Reported to management the status of the different marketing activities as well as highlighting risks and
technical implementation progress.
 Led the post launch assessment of a number of Vodafone new tariffs.
INTERNSHIPS
 Shell International – Portugal, Business Challenge, January 2006
 Prepared a Comprehensive Sales and Marketing Plan, for Shell's operations in an imaginary country in
association with my team mates
 Represented the 'Finance' Team before senior management to negotiate the CAPEX needed for the new
projects.
 Unilever Mashreq, FMCG Internship, Summer 2005
 Used a financial model to forecast Costs of Production of more than 100 different SKUs, manufactured at
two factories, with more than 20 Lines of Production
 Analyzed costs, and allocated costs incurred by each factory to the different products by selecting the
appropriate Cost Allocation Method
 Outlined an initiative to replace the existing financial model by a tailor-made software.
 Commercial International Bank (CIB), Banking & Investment Internship, Summer 2004
 Used financial models for spreading financial statements and for Capital Budgeting purposes
 Formulated Interim reports that monitors the status of each investment in the Bank‟s portfolio
 Prepared Annual Updates for credit customers of the bank
 Commercial International Investment Company (CIIC), Stock Market Internship, Summer 2003
 Used different financial models for valuating companies (to locate over priced and under priced securities)
and giving recommendations for investors.
EXTRA-CURRICULAR ACTIVITIES
 AFAQ El-HAYAH, Community Development Organization (Egypt)
Vice President & Steering Committee Member (Nov 2011 – Present)
Projects Team, Deputy Manager (May 2010 – Oct 2011)
Projects Team, Member (August 2008 – Feb 2010)
 Led the strategic planning stream covering development plans, talent and succession plans & building
organizational capacities.
 Strategically managed our development work-streams.
 Lead a team of 50 high caliber volunteers which entailed coaching, nurturing talents, and unleashing potential.
 HELP CLUB, Community Development Club (AUC)
President (August 2005 – December 2005)
 Formulated the club‟s strategic plan that entails our mission, vision and strategic goals
 Motivated and Coached the members of the club (more than 50 members)
 CLUBS & CONFERENCES COMMITTEE (CCC), AUC
Representative, Community Service Clubs (September 2004- December 2005)
 Represented all community service clubs on-campus and voiced their opinions and concerns before the
university‟s administration.
 GEZIRA & HELIOPOLIS SPORTING CLUB (1993- 2006)
Member, Basketball 1st Team
 Achieved a number of local championships.