The document analyzes music videos by the Pussycat Dolls and Snoop Dogg through feminist and post-feminist lenses. In the Pussycat Dolls video, the analysis finds that the Dolls derive power from attractiveness to men and are objectified for the male gaze. However, a post-feminist reading suggests the Dolls offer messages of sexual empowerment and assertiveness as confident icons challenging passive female sexuality. They present themselves as actively engaging the male gaze rather than being its object.

1. Video analysed
Buttons
(Pussycat Dolls/Snoop
Dogg)
I watched this music videos and analysed it to see which gender
specific stereotypes are reinforced or are they challenged.

2. Pussycat Dolls -
Feminist Reading
• Sexual power derived from
physical attractiveness to
men.
• Snoop’s voyeuristic male
gaze/POV shots invites male
viewer to join in.
• Suggestive body language.
• The Doll’s used literally as
objects to create patterns in
an aerial shot.

3. Post-Feminism and the female gaze
Post-Feminism (1980’s)
• A re-appraisal of Feminist values
• Does not strive for ‘equality’ as this
assumes men are ‘the best’ - they wish to
surpass male achievements
• Objected to theories which position
them as objects of the ‘male gaze’
• Identifies a ‘female gaze’ - women
actively desiring men
•Women began to assert their right to
dress and be sexually attractive

4. Pussycat Dolls -
Post-Feminist Reading
• Offer messages of sexual
empowerment - assertive,
provocative and in control of ‘the
gaze’
• Confident, sassy, sexy icons
challenging traditional assumptions
about passive female sexuality “I’m a
sexy mama/ Who
• Uses a provocative male address
challenging Snoop to “loosen up my
buttons babe” - however, the dolls
prove ‘too hot to handle’ for Snoop