Get On It: 7 Must-Dos to Kickstart an Amazing 2017
If you want to start 2017 with less stress, more ease, and lots of excitement about the work ahead, now is the time to kick your marketing plans into action. Three weeks may not be enough time to develop that beautifully aligned and integrated strategic sales and marketing plan...but it is plenty of time to rock a short checklist of 7 actionable items that will set you up for success in 2017. Maura Webster, Founder, CEO, and Chief Strategist of LillaBlu Strategies will help ease your planning panic with 7 things all entrepreneurs, marketing teams, small business owners, and anyone thinking about embarking on a new venture in the near future can do over the next three weeks to come off of the holidays feeling really good about going back to work!
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Get On It: 7 Must-Dos to Kickstart an Amazing 2017
- 1. Get On It! 7 Must-Dos to Kickstart an Amazing 2017
- 2. We’re here - December 13 Time to just get through it...
- 3. 1. Map It Out Create a calendar for the first 3 months of the year And then take it month by month… ● Identify key dates ● Write them in
- 4. 2. Set Your Sights Figure out WHO needs you & WHY ● Who do you want to work with? ● Who are your existing customers? ● WHAT ARE THEIR CHALLENGES
- 5. 3. You Problem Solver, You How can you help them? ● What products and services help? ● HOW do they help? ● WHAT exact challenges do they solve?
- 6. 4. Prioritize What is going to make the biggest splash for 2017? ● Look at the ways you help from #3 and rank them ● Determine content type for each one ● Keep it simple
- 7. 5. Content Calendar This is where you build it… ● In order of priority, schedule content from #4 ● Take key dates into consideration ● Be realistic.
- 8. 6. Get Social Clean up your social media practices ● Make sure all channels are aligned ● Info is up to date ● Audit your tools and make sure you’re ready to use them in 2017
- 9. 7. Time Block Schedule Yourself ● Give yourself time for writing, social engagement, and creativity ● And time LIMITS
- 10. BONUS #8 Big Goals Don’t forget there’s a whole year ahead...once things are rolling in January, start looking up and aligning goals across your business.
- 11. BONUS #9 Budget Know where you stand...and plan accordingly for the plan that you’ll come up with… ...and the one you won’t
- 12. BONUS #10 Big Picture This is the plan you don’t have yet - but you need it. Stat. Plan for the year, and know that it will ebb and flow. Be ready to respond to reality.
- 13. Content Examples & when to use them
- 14. High Level Strategic Marketing Map (sample) JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC THEME CAMPAIGN TARGET PERSONA RESOURCE TACTICS Solution 1 Solution 2 Commitment to quality Solution 3 Solution 4 Social media Email campaign Email campaign whitepaper whitepaper infographicinfographic video Q1: New Solutions / Prospects / Existing / Cold / etc. Campaign Y / Targets Summer Blitz Campaign X / Targets e-Book / EOY / All Targets
- 15. Content January Blog x3 Collateral/Solution Sheets February Blog x3 Infographic March Blog x4 Video April Blog x3 Infographic May Blog x3 WhitePaper June Blog x3 Collateral July Blog x2 Visuals/Graphics August Blog x3 Infographic September Blog x4 e-book October Blog x3 WhitePaper November Blog x3 Video December Blog x3 Infographic
- 16. Thanks for joining us! Questions? Maura Webster Founder, CEO, & Chief Strategist maura@lillablu.com 774.249.5582 www.lillablu.com