1. Did you know?
Business tourism to Kenya has more than doubled compared to 5 years ago
116%
In Kenya, business tourism grew by 116% compared
to 30% for Holiday tourism between 2008 and 2012.
30%
65%
Kenya
Holiday
Business
45%
Business tourism in Uganda has grown by 45% compared to
65% for Holiday tourism over a 5 year period (2007 to 2011)
Uganda
Holiday
Source: Kenya Economic Survey 2013, Uganda Statistical Abstract 2012
Business

2. Did you know?
51%
Business tourism to Kenya from Asia grew by 51% in
2012 compared to 2010. This compared with 12%
each for Europe, North America and Africa.
12%
12%
12%
Europe
North America
Africa
Source: Kenya Economic Survey 2013,
Asia

3. Did you know?
Domestic Tourists accounted for 41% of hotel bed nights occupied in Kenya in 2012.
Next best was German Tourists at 11%
41%
Kenya
Germany
11%
UK
Italy
USA
8%
China
4% 4% 2%
2%
India
Source: Kenya Economic Survey 2013,
www.redbrickafrica.com

4. Did you know?
The most popular National Park/Game Reserve in Kenya is the Nairobi Mini Orphanage.
It accounted for 19% of all visitors to National Parks in Kenya in 2012.
19%
10%
10%
7%
6%
6%
6%
5% 5% 4%
Nairobi Orphanage
Lake Nakuru
Impala Sanctuary
Tsavo East
Nairobi National
Nairobi Safari Walk
Amboseli
Hallers Park
Lake Bogoria
Maasai Mara
Source: Kenya Economic Survey 2013
www.redbrickafrica.com

5. Did you know?
Coast Beach hotels account for 46% of all hotel beds occupied in Kenya?
4% 4% 1% 1%
6%
7%
46%
7%
8%
17%
Coast Beach
Nairobi High Class
Central
Nairobi Other
Western
Maasai Land
Coast Other
Nyanza Basin
Coast Hinterland
Northern
Source: Kenya Economic Survey 2013
www.redbrickafrica.com

6. Did you know?
3,107
Tanzania has more than double the number of people
working in the tourism sector as Kenya does?
1,811
1,400
1,199
618
Morocco
Egypt
Madagascar
594
Tanzania
South Africa
Kenya
Data: ‘000 of jobs in the Tourism sector in 2012
Source: Travel & Tourism Economic Impact 2013 - WTTC
www.redbrickafrica.com

7. 1.3% of Kenya’s Population is employed in Tourism. This is less than 20% of the
world average
World Average=6.7%
5.7%
5.5%
4.7%
4.5%
4.4%
3.7%
3.0%
2.7%
2.6%
1.3%
Data: Jobs in the Tourism sector as % of total Population in 2012
Source: Travel & Tourism Economic Impact 2013 – WTTC, CIA
website, World Bank Website, Wikipedia
www.redbrickafrica.com

8. Kenya is highly dependent on Tourism. Tourism contributes 14.2% to GDP
18.9%
14.9%
14.6%
14.5%
15.2%
9.8%
Morocco
Tunisia
Egypt
Tanzania
World Average = 15%
14.2%
Kenya
South
Africa
9.7%
Spain
France
9.2%
China
8.6%
USA
Data: Jobs in the Tourism sector as % of total Population in 2012
Source: Travel & Tourism Economic Impact 2013 – WTTC, CIA
website, World Bank Website, Wikipedia
www.redbrickafrica.com