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Inside Shell: Presentation

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17 August 2012. Presentation to Royal Dutch Shell.

Published in: Business, Technology
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Inside Shell: Presentation

  1. 1. Digital Communications Strategy17 August, 2012 AMANDA AZUBUIKE BETH CHAFIN ITZEL CASTILLO MEGAN MENDELSOHN MIKA RIVERA
  2. 2. AGENDA The World Today Shell Today Challenges Opportunities Solution Recommendations Tell the World Conclusion Q&A
  3. 3. THE WORLD TODAY 4 billion YouTube videos will be watched today 32 hoursThe averageAmerican spends online per week“We don’t have a choice on whether we do social media. The question is how well we do it.” - Erik Qualman, American Author of Socialnomics
  4. 4. WHERE SHELL IS TODAYBrand Recognition | Preferred Provider | Established Online Presence
  5. 5. WHERE SHELL IS TODAYMeet your audience Hi, I’m Brent! I studied science, Hi, I’m Cathy! I’m a and I grew up working mom from interested in new Anchorage and tech and how things interested in the work. beneficial impact Shell’s project will have in my area.Cathy Brent
  6. 6. WHERE SHELL IS TODAY
  7. 7. CHALLENGESDetractors & Critics | Public Perception | Past Campaigns | Unclear Messages Now it’s time to engage.
  8. 8. OPPORTUNITY
  9. 9. OPPORTUNITYHow you’re seen now
  10. 10. OPPORTUNITYHow you will be seen in the future
  11. 11. CAMPAIGN: INSIDE SHELL We are... Protecting the environment Meeting the worlds energy needs Creating innovative technology Providing for the future Serving the community Strengthening the economy
  12. 12. CAMPAIGN: INSIDE SHELL
  13. 13. CAMPAIGN: INSIDE SHELLLanding Page
  14. 14. CAMPAIGN: INSIDE SHELL Landing PagePrevention Toolkits | Info Updates | Infographics | Tech Elements
  15. 15. CAMPAIGN: INSIDE SHELLMeet the experts Hi, I’m Dirk, and I’ve been with Shell for 10 Let’s talk! years. I’m an amateur astronomer and love fishing and sailing. Dirk Smit Shell’s Chief Scientist Geophysics Brent
  16. 16. CAMPAIGN: INSIDE SHELL
  17. 17. TELL THE WORLDPress Conference | Social Media Advertising | Blogger Outreach Be bold.
  18. 18. Come out of your shell.

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