10. Contributors of Value Detractors of Value

11. Gains and Losses 2007 - 2008

12. Decreasing the Losses to Increase Net Gains The Importance of Retention: AFP’S “Fundraising Effectiveness Program” 2007 -2008

15. FEP data – 2008 All Verticals Based on The Association of Fundraising Professional’s 2008 Fundraising Effectiveness Project data. $1.1 billion in donations from1.2 million donors. 1430 organizations. Contributors Detractors

16. Let’s Look at Best in Class for Retention

17. Let’s Look at Best in Class for Retention

18. Let’s Look at Best in Class for Average Giving

19. FEP data – 2008 Health vs. All FEP Verticals 22.1% 43.3% 1.0 .97 $920

21. One Sampled Org vs. FEP Ed and PHL Average

22. Sample Organization – All Donors – 3 Year Trend

23. Observations vs. Peers:

24. Summary of Findings:

26. Increasing the number of donors to FY2008 levels increases fundraising by $243,157 over three years: Goal Setting Assumption #1:

28. If you increase the average $/donor by 20% (still below peers & prior year) without any change in donor growth or retention rates, the increase in fundraising would be $1,190,341 over three years: Goal Setting Assumption #2:

30. If you only increase the retention rate from 52.9% to the area peer average of 65.8% the increase in fundraising would be $1,046,315 over three years: Goal Setting Assumption #3:

33. WHAT ARE YOUR PEER’S BEST DEMONSTRATED PRACTICES?

38. Thank You: Additional Questions? Anne O’Neal [email_address] 800-443-9441 x3160