MMA Mobile Ballroom 20 de Maio de 2015

1. O CONTROLE REMOTO DE NOSSAS VIDAS

2. Estamos próximos a um Tipping Point
“De onde vem o valor?”
2

3. THE
SPACE
ERA
1. MERCANTILISMO
2. CONQUISTAS
3. ERA INDUSTRIAL
4. OPERARIO DE
FABRICA
5. PETRÓLEO, AÇO,
FERROVIAS
Eu ganho, você perde!

4. THE
TIME
ERA
1. PRODUTIVIDADE
2. ECONOMIA DE
SERVIÇOS
3. TRABALHADOR DE
ESCRITÓRIO
4. MIDIA, FINANÇAS,
PUBLICIDADE,
TELEVISÃO
5. ELETRODOMÉSTICOS
Tempo é dinheiro!

5. THE
ATTENTION
ERA
1. “EYEBALLS”
2. ERA
INFORMAÇÃO
3. STARTUPS
4. TRABALHADOR
COM
CONHECIMENTO
5. INTERNET,
MOBILE, SOCIAL,
TECNOLOGIA
Busca pela atenção!

6. O que vem a seguir?

7. THE
PERSPECTIVE
ERA
1. EXCESSO
INFORMAÇÃO
2. FLEXIBILIDADE E
ESCOLHAS SEM
PRECEDENTES
3. TECNOLOGIAS
BARATAS,
MOBILE, CLOUD-
BASED
4. NEGOCIOS
BASEADOS EM
ESTILOS DE VIDA
5. DESIGNERS DE
ESTILOS DE VIDA
6. FREELANCING E
CONTRACTING

8. 1. HYPER-SIMPLE
2. HUMAN-CENTERED
3. CONTEXT-AWARE

9. possuir  acessar
vertical  horizontal
sequencial  fluido

11. 1 2 3
Mobile
Media
Mobile
Search
Mobile
Web
3 pilares essenciais

12. 12
Sites responsivos – sua marca já é assim? Mobile
Web

13. 2
Mobile
Search
Mobile search é sobre
aqui & agora

14. • + 2M apps
• 40 apps avg por celular
• 7 apps mais usados

16. ADIDAS "LIGHT YOU UP" CAMPAIGN (US)
CONSUMER VALUE: EXCLUSIVITY & DEAL/OPPORTUNITY
PROXIMITY TARGETING DRIVE TO EVENT

17. ReckittBeckinser- SBP - Brazil
GOAL
Reckitt wanted to do a activation campaign
for SBP Noites Tranquilas, they need to
reach out mothers, during the summer
weekends, at the beaches of São Paulo,
Rio de Janeiro and the northeast cost of
Brazil.
mobile campaign summary
SUMMARY RESULTS
Smart Targeting: In order to reach the mothers audience Reckitt
ran standard banners on Android and iOS, smartphones and tablets,
featuring on applications targeting the female audience.
Adsmovil also geolocated these mothers on the beach cities
from São Paulo to Ceará, in over 3.000 supermarkets on the
region, and on the highways to the beaches.
Morethan5milllionsimpressionsdeliveredonthetarget.
Thestandardbannersachievedaaverage CTRof3.50%
The average CTR was 5times bigger than the same campaign
ontheweb.
This case won a award in September/2014 on MMA Smarties in
NY.

18. mobile campaign summary
SUMMARY RESULTS
BAILEYS - Mother’sDay - México
GOAL
DIAGEO wanted to do a activation
campaign for BAILEYS in México, using a
mobile strategy in order to reach mothers
on the week of Mother’s Day.
Smart Targeting: In order to reach a female
audience from 25 to 45 years old, DIAGEO ran
standard banners and a video ad of BAILEYS on
AndroidandiOSsmartphonesandtablets,featuring
on applications targeting the female audience
over the 60.000 apps of Millennial Medial.
The standard banners achieved a average CTR of
1.50%,
The video ad achieved a average CTR of 5.79%, on
tabletsthevideoCTRreached7.05%.
Thevideoadwasdelivered1.500.000timesin3days
Morethan100.000clicksin3days
More than 60% of the users watched more than 60% of
thevideo
17%oftheusersviewedtheentirevideoad.

19. E não se esqueça! Mobilidade...
CONTENT
REALIDADEAUMENTADA

21. OBRIGADO!