Belgium & Social media
Seminarie NKVK - Marketing & Communicatie verschillen NL-BE
MATTIASVERMEIRE.EMAKINA.ACCOUNTMANAGER.10Y.360
WELCOME
INDUSTRIES
FMCG.AUTOMOTIVE.FINANCE.B2B.
TOURISM&TRANSPORT.MEDIA.
DO...
EMAKINA
DIGITAL NATIVE FULL-SERVICE AGENCY
SOME REFERENCES
Landscape.TeamStructures.Cases.Recommendation.
APPROACH
INTERNET USAGE NL BE
CONNECTED 87% 81%
TIME ONLINE 14,8 hours 13,6 hours
NEWS READING 94% 77%
MOBILE CONNECTED 50% 26%
ONL...
USERS NL BE
FACEBOOK 8,4 M 5,4 M
TWITTER 1,3 M +/- 180 K (2012)
GOOGLE + 800K (visits/m) 47 K
LINKED’IN 3,9 M 1,6 M
SOCIAL...
TEAM STRUCURES
CostEffective.LessEffective.
MoreErrors.MoreEfforts.
Centralized
Centralized
Team
Strat + Conv
TEAM STRUCURES
Expensive.BetterRelations.
LessErrors.LessCoherence.
Independent Social
Team
BE-FR
Social
Team
BE-NL
Social...
TEAM STRUCURES
CostEffective.BetterRelations.
MoreCoherence.LessEfforts.
International Driven
Internat.
Social
Team
Team
N...
TEAM STRUCURES
Expensive.BetterRelations.
MoreCoherence.MoreEfforts.
Collaborative model
TEAM
NL
TEAM
BE-NL
TEAM
BE-FR
Str...
CASES
FB EXAMPLE – BONDUELLE (1)
FB EXAMPLE – BONDUELLE (2)
0
5
10
15
20
25
30
35
RESPONSES
NL
BE-FR
BE-NL
PLATFORM EXAMPLE – YUNOMI
POSTED IN NL, BE-NL, BE-FR
BELGIUM.GREAT WORK OF THE
MAKE-UP ARTIST
NETHERLANDS.SCANDAL &
COMMOT...
FB EXAMPLES – MESSAGES
NL
FACEBOOK
FASTER EMBRACEMENT
MORE REACTIVE & RESPONSIVE
MORE LIKES & SHARING
FASTER UNLIKE
FASTER COMPLAIN
FACEBOOK
SLOWER MARKET
MORE THOUGHT THROUGH
MORE LOYAL
MORE SERIOUS (#FOOD)
FLANDERS vs WALLONIA
FACEBOOK
WALLONIA
+ WIN-SEEKERS
+ DIRECT
+ MORE PRACTICAL
+ DISTRUST TO MAJOR
BRANDS
+ FRECH MARKET ORIENTED
- PERSONAL SH...
UNDERSTAND.ME.
CONCLUSION
3VIEWS.TALKRIGHT.
WORDUSAGE.REWRITE.
RELATIONSHIPS.LOCAL.
ON THE INTERNET, AND EVEN MORE
ON SOCIAL NETWORKS, IT’S THE
CONSUMER THAT CHOOSES WHO GETS
ATTENTION
SO PROVIDE WHAT
HE/SH...
CONTENT (WITH ADDED VALUE) IS
KING
CONTEXT IS QUEEN
CONNECTION IS THE JOKER
THE KEY: CONTEXTIVATION
GIVE THE CONSUMERS WHAT THEY
(MIGHT) WANT, WHEN THEY WANT
IT, AND HOW THEY WANT IT…
IF YOU MANAGE ...
THANK YOU
Questions.
Linked’in. http://www.linkedin.com/in/mattiasvermeire
Mail. mvermeire@emakina.com
Website. http://www...
EMAKINABOOKS.INSPIRATION.
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Differences between the Netherlands and Belgium on Social Media

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Presentation about Social Media experiences, given on the 12th of september 2013 at the NKVK-seminar on the differences between Belgium and the Netherlands on Marcom Level.

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Differences between the Netherlands and Belgium on Social Media

  1. 1. Belgium & Social media Seminarie NKVK - Marketing & Communicatie verschillen NL-BE
  2. 2. MATTIASVERMEIRE.EMAKINA.ACCOUNTMANAGER.10Y.360 WELCOME INDUSTRIES FMCG.AUTOMOTIVE.FINANCE.B2B. TOURISM&TRANSPORT.MEDIA. DOMAINS ATL.BTL.ONLINE.BRANDACTIVION. SALESPROMOTION.SOCIALMEDIA. ECOMMERCE.EVENTS.CRM.EMAIL.
  3. 3. EMAKINA DIGITAL NATIVE FULL-SERVICE AGENCY
  4. 4. SOME REFERENCES
  5. 5. Landscape.TeamStructures.Cases.Recommendation. APPROACH
  6. 6. INTERNET USAGE NL BE CONNECTED 87% 81% TIME ONLINE 14,8 hours 13,6 hours NEWS READING 94% 77% MOBILE CONNECTED 50% 26% ONLINE SHOPPERS 94% 86% LANDSCAPE
  7. 7. USERS NL BE FACEBOOK 8,4 M 5,4 M TWITTER 1,3 M +/- 180 K (2012) GOOGLE + 800K (visits/m) 47 K LINKED’IN 3,9 M 1,6 M SOCIAL NETWORKS
  8. 8. TEAM STRUCURES CostEffective.LessEffective. MoreErrors.MoreEfforts. Centralized Centralized Team Strat + Conv
  9. 9. TEAM STRUCURES Expensive.BetterRelations. LessErrors.LessCoherence. Independent Social Team BE-FR Social Team BE-NL Social Team NL Strat + Conv Strat + Conv Strat + Conv
  10. 10. TEAM STRUCURES CostEffective.BetterRelations. MoreCoherence.LessEfforts. International Driven Internat. Social Team Team NL Team BE-FR Team BE-NL Strat ConvConv Conv
  11. 11. TEAM STRUCURES Expensive.BetterRelations. MoreCoherence.MoreEfforts. Collaborative model TEAM NL TEAM BE-NL TEAM BE-FR Strat + Conv
  12. 12. CASES
  13. 13. FB EXAMPLE – BONDUELLE (1)
  14. 14. FB EXAMPLE – BONDUELLE (2) 0 5 10 15 20 25 30 35 RESPONSES NL BE-FR BE-NL
  15. 15. PLATFORM EXAMPLE – YUNOMI POSTED IN NL, BE-NL, BE-FR BELGIUM.GREAT WORK OF THE MAKE-UP ARTIST NETHERLANDS.SCANDAL & COMMOTION BECAUSE OF DISRESPECTFUL
  16. 16. FB EXAMPLES – MESSAGES NL
  17. 17. FACEBOOK FASTER EMBRACEMENT MORE REACTIVE & RESPONSIVE MORE LIKES & SHARING FASTER UNLIKE FASTER COMPLAIN
  18. 18. FACEBOOK SLOWER MARKET MORE THOUGHT THROUGH MORE LOYAL MORE SERIOUS (#FOOD) FLANDERS vs WALLONIA
  19. 19. FACEBOOK WALLONIA + WIN-SEEKERS + DIRECT + MORE PRACTICAL + DISTRUST TO MAJOR BRANDS + FRECH MARKET ORIENTED - PERSONAL SHARING FLANDERS - ORIENTED TO DUTCH MARKET
  20. 20. UNDERSTAND.ME. CONCLUSION 3VIEWS.TALKRIGHT. WORDUSAGE.REWRITE. RELATIONSHIPS.LOCAL.
  21. 21. ON THE INTERNET, AND EVEN MORE ON SOCIAL NETWORKS, IT’S THE CONSUMER THAT CHOOSES WHO GETS ATTENTION SO PROVIDE WHAT HE/SHE (MIGHT) WANT…
  22. 22. CONTENT (WITH ADDED VALUE) IS KING CONTEXT IS QUEEN CONNECTION IS THE JOKER
  23. 23. THE KEY: CONTEXTIVATION GIVE THE CONSUMERS WHAT THEY (MIGHT) WANT, WHEN THEY WANT IT, AND HOW THEY WANT IT… IF YOU MANAGE TO DO THIS, YOU’LL BE THE EMPEROR
  24. 24. THANK YOU Questions. Linked’in. http://www.linkedin.com/in/mattiasvermeire Mail. mvermeire@emakina.com Website. http://www.emakina.nl
  25. 25. EMAKINABOOKS.INSPIRATION.

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