Classified ads are a form of advertising that can help drive traffic to a website and increase sales and search engine rankings. There are many types of online classified advertising including banner ads, sponsorships, text links, video ads, email marketing, and pay-per-click ads. Classified ads are typically brief text-based ads that include a product description and contact information. Popular sites for placing classified ads include Gumtree, Craigslist, Oodle, and OLX. While classified ads provide affordable promotion, they require consistency and placement on multiple sites to achieve good results.
How to Write Effective Classified Ads for Your Business
1.
2. What is Classifieds ?
Classified is a kind of advertising that helps catching
potential visitors to divert them towards your
website which in turn increases sales and improve
search engine ranking.
3. Banner Marketing
Sponsorships
Text Link Advertising
Video Advertising
E-mail Marketing
Pay-Per-Click (PPC) Marketing or Search
Engine Marketing
4. Banner Marketing involves the use of banner ads to
promote a website or online company. Your banner
ad would include your company or website logo, tag
line and marketing message. Banner ads can be
static or animated, and they can range size. The size
of your banner ad would depend on how big the
space is available on the website where you buy a
banner.
5. Many advertisers gain exposure for their website or
Internet company through online sponsorship.
Sponsorship could be either through website-wide
text links and banner ads or online video
commercials. Some advertisers sponsor free
Website templates, for instance, wherein their link
remains intact whenever a website template is
used.
6. Text link advertising works in the same
manner as banner advertising. Text links can
be website-wide and located in the
sidebar, footer or any other area in the
advertising site. Text link ads can also be
incorporated within the content or the
website itself.
7. Video advertising can be done in the same manner
as banner advertising by using different video
screen sizes or it can have blatant advertising and
presented as Website commercials. Video
advertising is popular in video sharing
sites, particularly if the video has an entertainment
value attached to it and has the potential of going
"viral" (being passed around through referrals or
word-of-mouth).
8. E-mail marketing is a type of Internet
marketing that involves purchasing a text link
ad or banner ad for placement in e-mail
newsletters or e-zines.
9. This type of online advertising involves purchasing
text ads and banner ads and having those ads show
as sponsored results with a link to your website
when certain keywords or phrases are searched for.
You would purchase this type of Internet advertising
from Google AdWords, for instance, and have your
ads appear on websites relevant to your keywords
through Google AdSense. Your Toronto web design
company will help you install this on your website.
10. Free classified ads are a unique source of
advertisement that is accomplished through several
types of channels successfully for example
online, newspapers, and other periodicals. Free
classified ads are very unique and attention
grabbing ads as compared to standard
advertisement. Basically free classified ads let the
private individuals as well as industries to promote
their businesses over the World Wide Web.
11. Free classified ads have a written text.
They do not have usually pictures, images, and graphics at all. Custom
logos are used in classified advertisement. when it becomes mandatory
for the businessmen.
When it comes to contact information, telephone number and a
complete address are mentioned in your free classified ads.
Moreover a detailed description of your product is given in your
classified ads just for the sake of your effective product marketing.
You will need an eye-catching headline. It has to be something that
stands out from the crowd. Make sure you check the site where your
advertisement will be shown to get ideas on how to make your headline
effective. Classified ads are brief so you need to catch the eye of your
potential buyer and get them to click on your link.
14. Clearly describe in a few words what your product is. Use numbers and
facts to tell things like color, model, etc.
Don't go on to tell the whole story about your product. Just tell its
present condition and location. Believe only people interested in specific
products will be reading classified ads for that products.
Avoid exaggerated claims. Strange but true, you will not get the right
customers with exaggerated claims.
Write a minimum of ten ads before you send one for the publication. You
will see how beneficial it is to have an ad that actually captures the
interest of people who are actively looking for products similar to yours.
Clearly tell readers what action to take. Ask readers to call a telephone
number or visit a website for more information. Include the telephone
number or website URL along the ad.
15. People who have products or services to sell use
online classified ads. It's not just individuals using
online ads; major businesses and corporations take
advantage of the wide-reaching tool of online
advertisement. You don't need deep pockets to
place an ad. Some of the most popular and widely
used classified websites offer free listings.
Example :- www.oodle.com
26. Classified Ads have multiple benefits, firstly it create good link
back to the site, secondly there are good chances that a potential
buyer would land to your product and buy it.
We analyze your product and write an attractive content for it and
put it on the classified websites along with product image, contact
information and offerings.
In short, free classified ads have become the highest demand of
businessmen now a days.
free classified ads are a big source of getting your higher search
engine rankings too. Further google free classified ads are the best
source for your perfectly affordable promotion.
Overall, online classifieds are a great way to generate extra traffic
to a website. It is quick and easy and does not cost a lot of money.
27. One disadvantage of this type of advertising is that an ad will
expire quickly. The ad will drop lower and lower in the
rankings until it is not generating any traffic at all. The ads
must constantly be replaced. Consistency is the name of the
game. Keep posting ads daily and the results will speak for
themselves.
Another disadvantage of this type of advertising is that one
must post to many classified sites to see big results.
Advertising on one site is not enough to produce great
results. Take it to the next level and send ads to about 5-10
classified sites.