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Thought leadership is frequently included as an element in Marketing Works’ strategic marketing plans. But, sometimes it’s difficult for the client to understand exactly what we mean by thought leadership and how that translates into value for their company. We’ve put together this presentation for our readers to help break down the idea.
To view a more in-depth discussion, check out our two-part blog post:
Leader of the Pack Part 1: http://bit.ly/102sRlt
Leader of the Pack Part 2: http://bit.ly/ZQZBw3