5. However Fit’n’well going the Extra Mile
“Through dividing our target customers
to fulfill their different needs”
6. Seniors
Having seniors concerned about transportation
to/from health centers, fit’n’well could use this
as a chance to provide exercise videos
With a regular health check to keep their customers
focused on achieving their fitness goals, updated
with the latest exercises and to keep an eye on
their health.
Having those subscriptions to the videos would
add another good source of profit gaining for
the business.
7. Middle-aged
keeping them up to date with the
latest fitness trends through a
Fit’n’well e-newsletter
8. High Tech & Exertris
The interactive way
of exercising.
Exertris
combines gaming
and cycling, in one
machine. It easily
enhances the
individual’s
performance, in
tellectuality and
is good fun for
New
our
Generation of
Customers
9. …There’s more
Also Fit’n’well will be providing high-tech
personalized equipments, for all our customers to
enjoy. That provides personalized reports for each
individual. For our customers to stay fit and
healthy, while our database system accesses this
network to keep up to date with our customers’
achievements and health checks.
11. References
• Fitness New Zealand. (n.d). Information for students on the New
Zealand Fitness Industry. Retrieved March 25, 2009, from
http://fitnessnz.co.nz/docs/2003%20info%20sheets%20for%20st
udents.pdf
• Health and Wellness: Exercise Is Important At Any Age. (2009,
March). EHS Today, Retrieved April 24, 2009, from Business
Source Premier Database.
• Smart tools: EXERTRIS. (2003, May). Management Today,
Retrieved April 24, 2009, from Business Source Premier
database.
• Suh, J. (2007, February). WORK OUT WORKS SMART. Appliance
Design, 55(2), 30-32. Retrieved April 24, 2009, from Business
Source Premier Database.
