Goals and objectives

1. We at Social Triangle believe that every business generates hard earned money which
should be spent on promotional activities of your Brand with clear objectives at the beginning
of business planning.
In this article, I’ll highlight the importance of Goals and Objectives for any Business. Both Goals
and Objectives help to express the purpose for which Business exists. The terms goals and
objectives are often used interchangeably, but they have important differentiating attributes.
They are used at different stages of the business planning process, and each serves a different
purpose.
Goals
Goals are statements you make about the future for your business. They represent your
aspirations for it. You might say, “We seek to be the most favored Non-Vegetarian Restaurant
in the city.” This statement demonstrates that you have lofty plans for your business, but it
does not say specifically how you can meet your goal.
Setting goals helps define the direction that a business will take. The language used in goals can
be more emotional than is used in objectives.
Goals should align with your business’ mission and vision statements, which are even more
general and abstract statements of your business’ values and aspirations. Goals allow business
owners to think conceptually and not be stifled in their creative thought process.
Objectives
Objectives are the exact steps your company must take to reach its goals. They are written
without emotion, and they are typically measurable and quantifiable. They also are realistic and
attainable and have an associated timeline. For example, an objective for the goal statement of
being the most favored Non-Vegetarian Restaurant in the city “We will increase our sales by 3
percent in each quarter of this year in each region in which we currently operate.” Another
objective might be, “We will open new branches and plants in two states per quarter this year.”
Importance of Objectives
Businesses use objectives to measure their success and progress toward their goals. Without
them, goals seem out of reach. Objectives can be motivational to business owners and
employees, as meeting objectives provides a sense of accomplishment. When your objectives
are easy to write, it is an indication that your overall business strategy is on the right track,
according to business plan writer, Andrew Smith.