SiSTeR Technologies is the automotive industry's leading provider of automated video production and syndication. SiSTeR's continues to define how video works for a dealer far beyond the website by positioning video as a core component to a dealer's search, SEO, social, mobile and sales platforms. Dealer's who look strategic value and ROI over just cost choose SiSTeR Technologies
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SiSTeR Technologies Strategic Value to Dealers
1. SiSTeR’s Unique Value
VidBrid Production – Combine dealer branding, certification, and vehicle history
narrated in real human voice.
4DF player – Mobile ready player that includes 3rd party application and calls-to-
action and is embedded in all sites including AutoTrader.com and Cars.com
Distribution – Real time distribution to AutoTrader.com, Cars.com and YouTube.
FullMo – Full motion video solution using video captured directly from iPhone / iPad
or uploaded through Publisher.
vSHOC – Web 2.0 inventory module that contains the dealer’s entire inventory for
the dealers’ website, Facebook, email signature and CRM.
Publisher – Backend management system for vSHOC and inclusion of 3rd party
applications, content and calls-to-action in the 4DF player.
VinLookup – Amazon cloud-based data, content and application web services that
delivers content to any site and device without data export.
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2. VidBrid Production
Problem
Need to differentiate, stand above the crowd, capture
attention and deliver value.
Dealer branding is important but buyers hate pre-roll
advertisements (bumpers).
Solution
16:9 Widescreen format is more appealing, 33%
bigger and eliminates black bars.
In-video presentation of the dealers branding (banner,
background pictures and special messages) distinguishes and
differentiates the dealer.
Certification details and vehicle history reports are
included in every production that qualifies.
Important features / benefits of each vehicle are
described in details with REAL human voice.
Summary
• Best video production with widescreen format and real human voice narration.
• Stand above the competition, capture attention and deliver first impression.
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3. 4DF Player
Problem
iPads won’t display Flash player.
How to increase the ROI of 3rd party applications
(chat, trade-in value, credit applications, etc).
Solution
4DF player switches automatically between Flash &
HTML 5 according to the user’s device.
4DF player is integrated in over 50 sites including
AutoTader.com and Cars.com.
3rd party applications can be added instantly and
are presented in a special layer above video.
Calls-to-action and special messaging are displayed
in timely manner within the player.
Summary
• 50% of car buyers are using mobile devices – your video must be mobile too.
• 4DF player expands the reach of 3rd party applications and increases ROI.
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4. Distribution
Problem
How to capture top search results.
How to present your video to millions of car buyers
on AutoTrader.com and Cars.com
Solution
Videos are automatically pushed to YouTube with
appropriate tags and multi-cities titles.
SiSTeR has the largest number of clips on YouTube
– delivering top search results on Google more than
any other provider.
Videos never drop from top search results thanks to
the “Click for Price” to the vSHOC – if vehicle is
sold, similar vehicles are presented (see slide 6).
Videos are pushed to AutoTrader.com & Cars.com
(SiSTeR video on both sites are the only ones that play on all
mobile devices).
Summary
• SiSTeR videos deliver up to x10 more views beyond the dealer’s website.
• Only video production that plays on mobile devices - everywhere.
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5. FullMo (Full Motion Video)
Problem
Buyers like full motion video but it’s costly and
time consuming to produce.
Can existing dealer staff produce high quality full
motion video in just seconds without training ?
Solution FullMo w/TrueVoice
iContent is a free app available from the Apple
store and contains the dealer’s entire inventory
powered by vSHOC (see slide 6).
Users can capture full motion video in seconds –
our system automatically adds the voice over. FullMo w/ Intro
“Use your own voice” or “Video introduction only”
modes are also available.
Use high quality video camera and upload directly
through Publisher.
Summary
• SiSTeR provides full coverage and take cares of the automated voice over and
distribution so dealers can provide full motion video on selected vehicles.
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6. vSHOC (Video Showcase)
Problem
How to provide buyers with interactive search and
filter tools that are more engaging?
How to include dealer inventory in every email
communication, Facebook & CRM?
Solution
vSHOC is a Web 2.0 module that presents the
dealer’s entire inventory with dynamic search (even
keywords search) and filters – instantly.
vSHOC is white labeled for Facebook and integrated
into more than 20 sites.
vSHOC responds to incoming traffic (such as
YouTube) and displays “similar” if vehicle is sold.
Works on every mobile device by automatically
switching between Flash and HTML 5.
Summary
• Utilizing Web 2.0 technology, vSHOC provides instant search and filter results
for the dealer’s website, Facebook, email communication and CRM.
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7. Publisher
Problem
How to increase the ROI of 3rd party
applications (chat, trade-in valuation, credit
app, etc.)?
How to make the use of vSHOC simple and
accessible to everybody?
Solution
“Click on the Cube” to access Publisher directly
from the player – everywhere.
Dealer can add 3rd party applications (trade-in
evaluation, chat, calculator, etc.) instantly.
Calls-to-action and advertisements are
managed centrally across all destinations .
Configure vSHOC and retrieve links or embed
code for vSHOC – instantly.
Summary
• Up to x5 increase ROI of 3rd party applications.
• Instant integration of vSHOC – eliminate mistakes and wasted time.
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8. VinLookup Web Services
Problem
How to display data, pictures, videos and apps
across multiply sites?
How to eliminate mistakes and delays?
Solution
Data is retrieved by SiSTeR from multiple sources,
cleaned and enhanced, and used for video
production.
All data is hosted on Amazon cloud system and
Akamai CDN for instant access and playback.
Partners are provided with JSON integration that
allows any website and mobile device to access
the content instantly without the need to import
and process data from SiSTeR.
Summary
• Simple and cost effective with fast operation and fast integration.
• No mistakes are possible – “From The North Pole All Roads Go South”
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9. Summary
Increase conversion by up to 60%.
Distinguish yourself from the competition.
Capture top search results.
Only video that works on all mobile devices.
Increase ROI on 3rd party applications by up to x5.
vSHOC brings your inventory to Facebook, emails,
digital advertisements and CRM .
Capture full motion video easily.
Integration that has been tested and proven on over
50 websites.
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