What is Social CRM anyway?
•
2 likes•586 views
From a Rolodex, to excel, to ACT!, to CRM - now Social CRM is it really necessary? Is it really new? A quick presentation to help clarify the answers
![First - What is CRM? (Customer Relationship Management) ,[object Object],Name, Address, Phone # ,[object Object],Orders, Invoices, Issues ,[object Object],Prospects, Leads, Opportunities ,[object Object],Because they do not understand what’s in it for them! @mjayliebs - comityadvisors.com – 7 Experts - 7 Tips - 7 Minutes](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (9)
Similar to What is Social CRM anyway?
Similar to What is Social CRM anyway? (20)
Recently uploaded
Recently uploaded (20)
What is Social CRM anyway?
- 1. Social CRM It is all about the Customer your Mitch Lieberman Comity Technology Advisors
- 3. Social CRM is an extension of CRM, the biggest change is a Focus on your customers, not a focus on you @mjayliebs - comityadvisors.com – 7 Experts - 7 Tips - 7 Minutes
- 4. Different parts of the organization are not aligned, a Social CRM strategy includes strong guidelines for alignment @mjayliebs - comityadvisors.com – 7 Experts - 7 Tips - 7 Minutes
- 5. Social CRM is based on the simple principle that you will invite your customer into the ecosystem and interact with them based on their needs, not your rules. @mjayliebs - comityadvisors.com – 7 Experts - 7 Tips - 7 Minutes Image by: Textualcreations.ca
- 6. Quick Background This presentation was part of a panel discussion, at the Vermont Business Expo. Each presenter was given 7 minutes, and had to end with tips for the audience.
- 7. TIPS – 1 each Support - Keep the ordinary, ordinary; Social includes public channels; include more personality Sales – The value-add of you and your company’s expertise, not just your product are important, Marketers – Learn to listen, engage and create with your customers, add facts and value along with personality, Social CRM can be done without technology – trucks and delivery personnel can be a great social network – think about it! @mjayliebs - comityadvisors.com – 7 Experts - 7 Tips - 7 Minutes
- 8. Thank You! @mjayliebs - comityadvisors.com – 7 Experts - 7 Tips - 7 Minutes
- 9. Appendix Traditional CRM: “CRM is a philosophy and a business strategy, supported by a system and a technology, designed to improve human interactions in a business environment.”Social CRM: “Social CRM is a philosophy & a business strategy, supported by a technology platform, business rules, workflow, processes & social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted & transparent business environment. It’s the company’s response to the customer’s ownership of the conversation.” Paul Greenberg @mjayliebs - comityadvisors.com – 7 Experts - 7 Tips - 7 Minutes