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NOSBYN Brand Profile 2016
- 2. BRAND PROFILE The NOSBYN Brand was founded by Nancy Le since 2013, under T-Express Company Limited at 4th floor, Centec Tower, 72-74 Nguyen Thi Minh Khai, Dist. 3, Ho Chi Minh City, Vietnam with the company registration number: 0311394558 Dedicated to bringing basic style to fashion consumers, the brand sees about 20 - 30 designs being added to their concept outlets each season. Initially founded as a fast fashion brand for ladies clothing, NOSBYN has grown to include bags, footwear and accessories. The brand has achieved fundamental success with their expansion plans since opening the first studio on April 2013. With a studio on Nguyen Hue street to- date, the brand has three outlets on Mac Thi Buoi Street, Ton Duc Thang Street and Nguyen Trai Street respectively. Milestones for the brand will include opening their doors in other big cities of Vietnam during the next five years. After nearly two years on the market, the brand has sold out the 30.000th item on February 2015. Besides, the brand also designs and produces uniform for some clients such as Ru Nam bistro & cafe, AIA Insurance, PTG travel group.
- 3. NOSBYN LOCATIONS STORE 1 Address: 3A Ton Duc Thang street – Alternative Art Area, District 1, Ho Chi Minh city. Tel: (08) 6681 3185
- 4. STORE 2 Address: 77 Mac Thi Buoi street, Ben Thanh ward, District 1, Ho Chi Minh city Tel: (08) 6681 3680
- 5. STORE 3 Address: 57 Nguyen Trai street – District 1, Ho Chi Minh city. Tel: (08) 6679 4157
- 6. NOSBYN PROGRAMS 1. VIP MEMBERS 2. PROGRAM FOR STUDENTS NOSBYN now offers you the opportunity to apply for a VIP Card to enjoy a 10% discount on all regular-priced merchandise. Simply make a minimum purchase of VND 6,000,000 on a single receipt to qualify for 1 year (12 calendar months) membership for any regular priced merchandise at any Nosbyn stores. You can apply for the VIP Card at all physical Nosbyn stores. In order to support and bring Nosbyn products closer to customers, with student ID card, you will get 5% off for all products available at stores all year round.
- 7. TARGET CUSTOMERS Our main target is customers from 20 to 35 years old. Because our designs toward the elegance, simplicity and minimalism which are really suitable for modern and urban office woman. Moreover, our signature clothing lines are basic designs which targeted on all types of customers. Therefore students, middle-aged women are also favor of our products because of theirs usability and easy to mix and match with other clothing pieces. In general, our products are really basic, customers can dress them up or dress them down on any occasions based on their wishes.
- 8. CUSTOMERS INFORMATION Address: 3A Ton Duc Thang street – Alternative Art Area, District 1, Ho Chi Minh city. Tel: (08) 6681 3185 Address: 77 Mac Thi Buoi street, Ben Thanh ward, District 1, Ho Chi Minh city. Tel: (08) 6681 3680 STORE 1 STORE 2 01/2015 - 01/2016 01/2015 - 01/2016 The local customers The local customers The foreign customers The foreign customers 19% 32% 81% 68%
- 9. Address: 57 Nguyen Trai street – District 1, Ho Chi Minh city Tel: (08) 6679 4157 STORE 3 07/2015 - 01/2016 The local customers The foreign customers 24% 76%
- 10. LOOKBOOK AUTUMN WINTER LOOKBOOK 2014
- 19. MINI COLECTION FOR “TET 2016”
- 21. TEE CAMPAIGN
- 22. AUTUMN CAMPAIGN
- 23. NOSBYN ON THE STREET NOSBYN X THANH TRUC TRUONG (Formal Elle Fashion Editor)
- 24. NOSBYN X CAO THIEN TRANG (Model)
- 25. NOSBYN X TRANG KHIEU (Model)
- 26. NOSBYN X HAI TU (Model)
- 27. NOSBYN X KAYLEE (VJ at MTV)
- 29. NOSBYN ON PRESS
- 32. THANK YOU