1. cross culture
1. What was the challenge facing FedEx in the Chapter 2 opener?
A) to influence Asian governments to allow FedEx to operate in their countries
B) to increase awareness in Africa of the benefits of FedEx
C) to increase awareness in Eastern Europe with a commercial that would work across
this region with its differing cultures and languages
D) to increase awareness in Latin America and the Caribbean with a commercial that
would work across this region with its differing cultures and languages
E) to influence Brazilian regulators to allow it to operate its service after normal
working hours
Answer: D Difficulty: hard
2. Which of the following is a cultural factor that affects consumer behavior and marketing
strategy?
A) demographic B) values C) language D) nonverbal communications E) all of the above
Answer: E Difficulty: easy
3. Which of the following is NOT a cultural factor that affects consumer behavior and
marketing strategy?
A)demographics B) language C) exchange rates D) valuesE)nonverbal communications
Answer: C Difficulty: moderate
4. Howard Industries is a computer manufacturer located in Laurel, MS. This company is
interested in expanding internationally. Which of the following is a cultural factor that
affects consumer behavior and marketing strategy that Howard Industries needs to be
aware of?
A) nonverbal communication B) natural resources C) economic conditions
D) exchange rates E) all of the above
Answer: A Difficulty: moderate
5. Which of the following statements is FALSE regarding cross-cultural marketing?
A) Marketing across cultural boundaries is a difficult and challenging task.
B) Most categories of American products are generally prized throughout the world.
C) There are both subtle and direct ethical issues involved in international marketing.
D) While marketing strategy is heavily influenced by cultural factors, it does not
influence aspects of cultures.
E) Cultures may differ in demographics, languages, nonverbal communications, and
values.
Answer: D Difficulty: hard
group discussion
1. Consumers who purchase a Harley-Davidson motorcycle can receive which of the following
in addition to the purchase of the product?
A) membership in a grou B) a 20 year warrantee C) free maintenance for five years
D) invitations to Harley Jamborees, Harley 101 safety courses, and Camp Harley
E) greater attention from the police

2. Answer: A Difficulty: moderate
2. Two or more individuals who share a set of norms, values, or beliefs and have certain
implicitly or explicitly defined relationships to one another such that their behaviors are
interdependent is known as a(n) _____.
A) family B) organization C) group D) cohort E) generation
Answer: C Difficulty: moderate
3. Tara is a marketing professor and is a member of the American Marketing
Association. The members of this organization are associated with the discipline of
marketing, either as academicians or as practitioners. The purpose of this organization is
to disseminate research about marketing, to share best practices, and to foster the
professional development of marketers. The American Marketing Associate is an
example of a _____.
A) group B) cohort C) generation D) primary group E) consumer group
Answer: A Difficulty: moderate 4. Which type of group's presumed perspectives or
values are being used by an individual as the basis for his or her current behavior?
A) cohort group B) generation group C) community group
D) reference group E) modeling group
Answer: D Difficulty: moderate
5. Which criterion is used to classify groups?
A) membership B) strength of social tie C) type of contact
D) attraction E) all of the above
Answer: E Difficulty: easy
presentation skill
1. Relying on observable facts and going beyond individual preferences to arrive at a
conclusion
is called:
a) Egocentrism b) judgement c) reasoning d) social brainwashing
Ans. ) judgement
2. The claim that supports the principal claim in an argument is called:
a) Opinion b) conclusion c) premise d) inductive analogy
Ans. b) conclusion
3 In an inductive argument:
a) Conclusion is 100% true when the premises are true
b) We look for probability of the conclusion to be true from true premises
c) There is strict relation between the premise and the conclusion
d) Conclusion can be true when the premises are wrong
Ans. d) Conclusion can be true when the premises are wrong
4. “She met with an accident that day because she was wearing that Red sari” is an
example of

3. a) Common cause fallacy b) Coincidence c) Unqualified generalization d) Post hoc
fallacy
Ans. b) Coincidence
5. The fallacy of division
a) Results from syntactic ambiguity
b) Results from attributing the properties of the part to the whole
c) Results from the argument that an event „y‟ must inevitably follow from event „x‟
d) Results from attributing properties of the whole to its parts
Ans. a) Results from syntactic ambiguity
writing skill
1.The risk part of this equation can be minimized, however, if investors do their
homework.
A. spelling error B. punctuation error C. capitalization error D. sentence correct
Ans. D. sentence correct
2.Among other things, this requires finding out what a particular company does, how
long it has been in business, and what its earnings record has been since it first began
marketing its products or services, to consumers.
A. spelling error B. punctuation error C. capitalization error
D. sentence correct Communication
Ans. capitalization error
3. For more conservative investors who want to minimize risk, companies listed on
the dow jones industrial average may be of interest.
A. spelling error B. punctuation error C. capitalization error D. sentence correct
Ans. B. punctuation error
4.These firms, which include such large and well-known corporations as General
Motors and Home Depot, all have a proven track record of sucsess.
A. spelling error B. punctuation error C. capitalization error
D. sentence correctCommunication
Ans. D. sentence correctCommunication
5.Although investors are unlikely to double their money investing in one of these
"blue
chip" stocks; they will not lose their life savings either.
A. spelling error B. punctuation error
C. capitalization error D. sentence correctCommunic
Ans. C. capitalization error

4. Reading skill
1 What is the state of the health system in America? It is
A unsatisfactory.B satisfactory.C too risky.D too mechanised.
Ans. C too risky
2 What can patients expect with regard to treatment in the U.S.A.?
A.Frequent mistakes by doctors.B.Very honest hospital.
C Personal attention.D Some of the most skilful nurses in the world.
Ans D Some of the most skilful nurses in the world.
3 Among those Americans who cannot get proper health care are
A some people who earn too much. B old people.
C people with very large incomes. D private patients.
Ans B old people.
4 My landlady was very …… when I had my bicycle accident.
A merciful B pitiful C sympathetic D hearty
Ans A merciful
5 The receptionist …… to ring another hotel to see if they had a room.
A offered B suggested C recommended D invited
Ans C recommended D invited