Augmentin-duo 625 is a combination drug used to treat respiratory and oral infections. The presentation takes a look at the target group insights and the brand positioning based on the same.

1. Augmentin Duo 625
Brand Positioning
- Mita Mandawker

2. Antibiotic
Combination drug amoxicillin (500 mg)
& clavulanate potassium (125 mg)
Uses
• Respiratory Infections
• Inner ear and sinus
infections
• Skin and urinary tract
infections
• Oral infections
About Augmentin Duo 625

3. Who is TG?

4. TG # 1
Oral Surgeons
- Space Infections
- Maxillofacial
cases

5. TG # 2
General Physicians
- Inner ear and
sinus infections
- Skin and UTIs

6. TG Insights

7. Prescribe drugs with higher Power/ Potency to rid
persistent infections

8. Combination drugs aid in better suppression of infection than
the single strain drugs

9. Competition

10. Substitute drugs prescribed for Oral
infections
• O2
• Erythromycin
• Electromycil
• Diclomol
• Combiflame
• Amoxicillin
• Above mentioned are found to be of lesser potency and as single
drugs are not as effective

11. Substitute drugs prescribed for Inner
ear, sinus and urinary tract infections
• Amoxicillin (inner ear infections)
• Cephalexin (inner ear infections)
• Azithromycin (inner ear infections)
• Ciprofloxacin (urinary tract infections)
• Ceftriaxone (urinary tract infections)
• Levofloxacin (sinus infections)

12. Positioning

13. Positioning # 1
To:
Augmentin is:
That:
That’s because
(Reasons to
believe):
Oral surgeon seeking antibiotics to
treat the space infections and
maxillofacial cases
Fast acting, potent drug
Rids of the infection rapidly and with
minimal side-effects
- Higher strength of the drug (625 mg vis
a vis other substitutes of lesser power)
-Being a combination drug, has better
suppression effect

14. Positioning # 2*
To:
Augmentin is:
That:
That’s because
(Reasons to
believe):
General physician who is looking for
antibiotics to treat inner ear, sinus
infections, skin infections and UTIs
Fast acting, potent drug
Rids of the infection rapidly and with
minimal side-effects
- Higher strength of the drug (625 mg vis
a vis other substitutes of lesser power)
-Being a combination drug, has better
suppression effect

15. Thank you