MARKETING PROJECT

In the Name Of ALLAH,
the Most Gracious, the Most Merciful

Group Members:
 Mirah Javed
 Waleed Sabeeh
 Muhammad Irfan
 Ahmed Ammar Khan
MARKETING
Project
NCBA&E
Rahim Yar Khan Campus
To:
Mam Qurat-Ul-Ain

Objectives
 High quality Product
 Customer’s Satisfaction
 To Build Loyal Users
 Want to be Leader of Market
 Build Globally Relationship
 Improve Safety

 MIWA is the company producing quality optical products for the customers
over the years. It is a partnership based company which comprises of 4
partners who have equal shares. The company has achieved a great deal of
customer satisfaction by providing moderns and stylish products.
 MIWA has developed a reputation often launching essential and
fashionable products.

Mission :
MIWA provide unique,
stylish and full featured useful
glasses for everyone.
Vision :
 High Profit
 High Market Share
 Valued Customers
 Loyal Users
 Faith

 Company name:
“MIWA”
 Brand name:
“Smart Glasses”
 Our product is a new product in
the market so according to
product life cycle Smart Glasses
is on “INTRO” stage.

 The persons who are willing to
work continuously in different
situations will be our target
market. This is important
because choosing target
market helps make our
marketing efforts precise and
specific according to target
market.

 We have evaluated a group of
customers who are strongly in
need of a product to not to disturb
others while working or studying at
night. Our customer segment is the
group of people who will demand
this product.

 Once again MIWA has made an effort to capture customer’s attention and
satisfaction by launching a distinctive and unique product “Smart Glasses”.
 Smart Glasses is a light weight and full featured glasses that would serve
different users in different situations.

 A torch-light attached glasses
helps people in studying late
night and for working in low
light.
 Bluetooth Headset
 Video Camera
 Still Camera
 Music Player
 Voice Recorder
 Sleepy Reminder
 Police law Enforcement
Instrument
 Ordinary Glasses

PRICE OF PRODUCT:
 We’ll use skimming pricing
strategy because we have
launched a new distinctive and
unique product by value based
pricing method.
 MIWA has decided an amount
of Rs.799/- for Smart Glasses.

 We have allocated approximately 45% of our budget for promotion.
MIWA is launching a unique and unsought product in the market,
where no one is aware of the capabilities and functions of the
product. So it is hardly required to educate and make the people
aware of the product.

 People who are sharing rooms
desperately need this kind of product.
 People who are News Reporters.
 People who love Photography.
 People who love Music.
Hence we are introducing this product
to eliminate the problems faced by
different users. Therefore our product
Smart Glasses will gain high demand in
market and as there is no competitor for
this product, high profits are for sure.

 We decided to exert extra
efforts on packaging of Smart
Glasses, we have several
options for packaging such as
using plastic bags, card paper
boxes, hard paper boxes,
leather cases, regsine covers.
We preferred to use delectated
leather boxes for packaging
because it is economical
durable and popular.

 The labeling of Smart Glasses
consist of these things:
 Picture of our product.
 Company name.
 Brand name.
 Instructions.
 Precautions.

We are launching a
completely new product
which is distinct and
unsought.

Print media.
-as like JUNG, Nawa-e-Waqt,
The Dawn, Express.
Broadcast media.
SAMA TV, Express TV, GEO TV, ARY
NEWS, PTV.
Visual display.
Online media.
-as like Facebook, twitter, Instagram,
snapchat, YouTube etc.

 MIWA is using selective
distribution that is be use of
more than one but fewer than
all of the intermediaries who
are willing to carry the
company’s product. By using
selective distribution we can
develop good working
relationship with selected
channel.

STRENGTHS WEAKNESSES
OPPORTUNIT
IES
THREATS

STRENGTHS:
 Brand name.
 Product distinction.
 Huge capital.
 Competent skilled staff.
WEAKNESSES:
 Our product line is narrow.
 Torch is only available with us.
OPPORTUNITIES:
 No competitor in market.
 Chances of appraisal.
 High profits.
THREATS:
 Less market share.
 Less awareness.
 Chances of failure.

Summary
MIWA has launched a new distinctive and unsought product “Smart Glasses”.
Smart Glasses is torch and full featured glasses that would serve those people
who want to work or study at night without disturbing others. Its price has
been set RS: 800 /- only by value based pricing method and after certain
analysis of market.
For promotion activities MIWA has allocated a fare amount of recourse by
objective task budgeting method and pull strategy is being used for
promotion. Print media, broadcast media, visual display and online media are
being used by MIWA for advertising Smart Glasses in the market.
Intermediaries are involved under the contractual VMS using selected
distribution.

MARKETING PROJECT

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