Zappos

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Zappos

  1. 1. Main  page   Domain   Products   Purpose   Sales   Recommenda6on  Context   Time/Op6ons  offered  from  system   Whose  Opinions   Other  customers   Personaliza6on  Level   Base  on  historical  purchases/ Browsing/Business  rules   Privacy  and  Trustworthiness   Low  risk   Interfaces   Products/Non-­‐transparent   Recommenda6on  Algorithms   Aggrega6on/Business  rules   hKp://www.zappos.com  
  2. 2. Main  page     •  Recommenda6on  Context   –  Context  changes  depends  on  the  6me,  when  Zappos  decides  to   recommend  new  items.   •  Personalized  level   –  Recommended  items  change  base  on  browsing  history.     –  Some  items  are  promoted  as  sale  or  in  a  same  brand  à  business  rules   •  Recommenda6on  Algorithms   –  Check  one  shoes  -­‐>  recommend  other  kinds  of  shoes  that’s  not   relevant  à  Aggrega6on,  business  rules   –  Check  a  jean  -­‐>  recommend  more  SALE  jeans  in  the  same  brand  à   Aggrega6on,  business  rules   •  Interfaces   –  No  op6on  to  check  historical  items,  can’t  edit  or  improve   recommenda6on     à  Non-­‐transparent  interfaces  
  3. 3. Aggrega6on,  business  rule  
  4. 4. Aggrega6on,  business  rule  
  5. 5. Detail  item   Domain   Products   Purpose   Sales   Recommenda6on  Context   Product  associated/People  who  looked   Whose  Opinions   Other  customers   Personaliza6on  Level   Base  on  historical  purchases/Browsing   Privacy  and  Trustworthiness   Low  risk   Interfaces   Explains  +  Products/Transparency/Non-­‐ customizable   Recommenda6on   Algorithms   Products  associated/Item-­‐Item   collabora6ve  filtering/Non-­‐personalized   hKp://www.zappos.com/nike-­‐golf-­‐nike-­‐vapor-­‐x-­‐carry-­‐bag-­‐sail-­‐anthracite-­‐volt?zfcTest=fcl:3  
  6. 6. Customers  who  bought  this  item  also  bought   à  Products  associated  
  7. 7. Match  each  of  the  user’s  purchased  and  rated  items  to  similar  items       à  Item-­‐Item  collabora6ve  filtering  
  8. 8. Non-­‐personalized  

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