Webinar yahoo webinar


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Webinar yahoo webinar

  1. 1. © 2013 Bigcommerce Pty. Ltd.
  2. 2. Store DesignMake sure your site is product-focusedand easy to navigate
  3. 3. Use a clean, uncluttered layout- Showcase your brand in a modernway- “Busy” websites don’tconvert well
  4. 4. Images should put thefocus on your products• 67% of consumers rated imagequality as “very important”• Highest quality default image youcan get• Multiple images, multiple angles• Show product in use whenpossible
  5. 5. Customer Case StudyBicyclesOnlineBig, beautiful images showcasetheir products.
  6. 6. Use detailed product names- Always use the brand in the name- Include descriptive keywords forbetter SEO results- Use the product name in theURL, heading and breadcrumb — anSEO must
  7. 7. Write killer product descriptions• Don’t copy/paste standard descriptions• Unique, detailed descriptions = better SEO• List key features in bullets for easy scanning• Provide both a summary and full description
  8. 8. Add videos to improve SEO and conversion- 53 times more likely to get a front-page Google result, 41% higherclick-through- Visitors stay on site 9% longer, are65% more likely to buy- Show products in use, close-ups tohighlight features
  9. 9. Include trustmarks to increasebuyer confidence• Add trusted logos from credit cardcompanies, VeriSign, TRUSTe, BetterBusiness Bureau, etc Unique, detaileddescriptions = better SEO• Familiar trustmarks increase sales by upto 36%• Highlight fair trade and cause marketingif applicable
  10. 10. Feature product reviews- 4.6% increase in conversion, 18%increase in sales- Show both sides of the story:shoppers who read bad reviewsconvert 67% more
  11. 11. Allow social sharing• 50% of consumers use social media to shareproduct reviews• 68% read product reviews on social networks• Adding social sharing also helps increaseawareness
  12. 12. Highlight products andpromotions with banners- Show your customers what’s popularand relevant- Link to product pages or applydiscounts on click
  13. 13. Purchase and Checkout FlowsRemove the common barriersto buying.© 2013 Bigcommerce Pty. Ltd.
  14. 14. © 2013 Bigcommerce Pty. Ltd.Perform a purchase audit- How many steps does it take to make a purchase?- Who does the work: you or your customers?
  15. 15. Important metrics to review• Bounces• Click mapping• Average items per cart• Frequency of purchase• Abandonment rates© 2013 Bigcommerce Pty. Ltd.
  16. 16. Follow these best practices- Limit checkout to 6 steps or less- Offer 1-step checkout if possible- Don’t ask for information twice
  17. 17. Continue to close thesale through checkout- Just because they made it tocheckout doesn’t mean they’ll buy- Add a brief product description tocheckout or make one easilyaccessible
  18. 18. Reasons customers don’t complete a purchase• Set up14%: No guest checkout option- Offer guest checkout, ask to sign up after first purchase• 12%: Worried about providing too much information- Highlight privacy policy• 11%: Checkout process takes too long- Shorten checkout, compare process to competitors• 7%: Not enough payment options- Add more options to increase sales
  19. 19. Customer Case Study:Bump My LockIncreased sales by addingmultiple ways to pay
  20. 20. Don’t let shipping scare off customers• Simplify and clarify your shipping options• Never hide shipping costs — make the final price final• Offer in-store pickup: 31% of shoppers picked up locallygiven the option, 27% of those made additionalpurchases
  21. 21. Abandoned Cart SaverBring back visitors who left yourStore before buying© 2013 Bigcommerce Pty. Ltd.
  22. 22. More than 70% ofall shopping cartsare abandonedBut 75% of abandonersstill intend to buy
  23. 23. Use an automated abandoned cart saver- Recover an average of 15% of lost sales- Emails are automatically sent to shopperswho add to cart then don’t buy
  24. 24. Customer Case Study:Night-Gear“In the last monthalone, we recovered over$8,000 in sales we wouldotherwise have lost.”
  25. 25. Customize your message towin shoppers back• Offer limited-time discount• Offer free shipping to counteract biggest abandonmentfactor — shipping costs• Include images of the abandoned products© 2013 Bigcommerce Pty. Ltd.
  26. 26. Limit abuse of discounts- Don’t always offer discounts: sometimes areminder is enough- Foil discount seekers by setting rules to varydiscount triggers
  27. 27. Conversion Checklist Make sure your design is clean and modern Use big, high quality product images Write detailed product names and descriptions Include videos and trustmarks Feature product reviews and social sharing Perform a purchase audit Make it easy as possible to buy from your site Be clear on shipping costs Use an abandoned cart saver
  28. 28. Start improving your conversion today!Bigcommerce has all the tools you needto improve conversion built right in.Try it free at bigcommerce.com/XXXXXFor more e-commerce advice, sign upforour email list: XXXXXXX