4. Problem
2:
Ads
take
too
much
real
estate
-‐
Not
a
great
user
experience
5. Solu<on:
Give
more
real
estate
to
email
and
makes
ads
less
obtrusive
Also
tone
down
colors
in
the
ads
6. Problem
3:
Ads
do
not
render
well
when
the
browser
isn’t
full
screen
If
the
user
has
to
scroll
down
to
look
at
the
ad
completely,
or
even
understand
what
the
ad
is
all
about,
it
is
a
poor
user
experience.
8. Insights
for
the
Inbox:
Some
more
ideas
• Dynamic
tagging
and
filters
(The
solu<on
in
the
market
for
crea<ng
a
filter
is
not
user-‐friendly
•
When
you
open
and
email
from
a
person,
Yahoo
email
shows
all
the
publicly
available
informa<on
on
the
side,
photos
shared
with
you
etc.
• Smart
reminders
and
travel
updates
• Snooze
buGon
• Smart
Ads
–
Don’t
show
me
ads
based
on
the
junk
email
I
receive.