http://renegadebusinesssolutions.com/services This presentation is taken from our most popular webinar. Are You Generating The Number Of Business Leads You Want? Would You Like To Know Easy To Implement Proven Marketing Strategies That Are Guaranteed To Increase Your Business Leads In Less Than 4 Weeks? Internet marketing is the most efficient marketing system ever created but it's confusing and overwhelming for most small business owners. This workshop breaks down proven business internet marketing strategies and makes it easy to understand and implement.

1. WELCOME TO THE SEMINAR 5 Simple Steps To Online Marketing For Small Business Owners: Proven System To Grow Your Business Presented by Participants are in listen only mode There will be a question and answer period after the presentation

2. WELCOME TO THE SEMINAR Thank you for attending Please fill out the online survey after the presentation

3. Renegade business solutions 5 Simple Steps To Online Marketing For Small Business Owners: Proven System To Grow Your Business Enhance your lead generation & sales

4. Internet Marketing Presentation Overview 5 Simple Steps To Online Marketing For Small Business Owners: Proven System To Grow Your Business Presented by

5. Internet Marketing Strategy Who I Am About Your Presenter: Michael Ray President Renegade Business Solutions RenegadeBusinessSolutions.com

6. Internet Marketing What Is IM? What is Internet Marketing? Internet Marketing puts your message out to the world (literally) by placing your message on the Internet via multimedia (text, audio, pictures, and video) and engaging the customer at different stages of the business cycle (sales funnel).

7. Internet Marketing Why Use IM? Why Use Internet Marketing? “Now we know what Internet Marketing is but how will it benefit me?” LOW RISK, HIGH REWARD

9. Better conversion rate

10. More targeted

11. Less competition

13. Content

14. SEO

15. Social Media

16. Event Marketing

17. Networking

19. Internet Marketing Reason Not To Why Small Business Are Using Internet Marketing Arthur Anderson Study Lack Of Time Cost Lack of Knowledge Rapidly Changing Technology Staff Training

21. Internet Marketing The Solution Have A Marketing Plan Internet Marketing is just a media channel that must be coordinated with your entire marketing plan

22. Internet Marketing Process Map Fix

23. Internet Marketing Process Map Fix PLAN IN ADVANCE Marketing channel or something else Make sure your clients/customers know your plans Regularly reinforce the message Spin mistakes in your favor (Prince Tennis Racquets)

25. Internet marketing TEMPLATE FOR SUCCESS

26. Internet Marketing Template For Success Traffic = Money $$$

27. Internet Marketing Template For Success

28. Internet Marketing Paid Advertising PAID ADVERTISING Fastest Way To Generate Traffic Can Have High ROI Can Generate targeted leads Can be very expensive Google Adwords, MSN Adcenter, Yahoo Search Marketing PPC isn’t the only paid advertising route for small business

29. Internet Marketing Paid Advertising BANNER ADVERTISING More targeted lead generation Higher ROI Don’t Ad Networks to start Quantcast.com Compete.com Google Ad Planner

30. Internet Marketing Free Traffic Sources SOCIAL MEDIA

31. Internet Marketing Social Media Marketing? What is Social Media Marketing? Use of Social Networking channels as part of integrated marketing communications Usually center around efforts to create content that attracts attention Generates online conversations Encourages readers to share it with their social networks Message spreads from user to user

33. Over 500 Million people worldwide

34. 3.5 Billion pieces of content shared

35. Over 35 Million people update their status daily - Active Audience

36. Over 3 Million Fanpage – 8 Million joining the pages

37. Over 1.5 Million Local Business

38. Twitter

39. 160 Million Accounts

40. 15 Million active

41. LinkedIn

42. 50 Million users

43. 80% of companies say they use service to find employee candidate

46. Social Media MarketingTools SOCIAL MEDIA TOOLS Update multiple networks at one time Full team capability Schedule updates Manage multiple accounts on multiple networks

47. Internet Marketing Free Traffic Sources VIDEO MARKETING

48. Marketing Strategy Video Marketing Statistics Video Marketing – The Numbers Over 141 Million Americans Watch Video 52% Of Internet Users Watch Video Over 2 Billion People Have Access To Video Over The Internet YouTube is the #2 Largest Search Engine In The World 25 billion video streams on an average month

49. Video Marketing Why Use It? It Just Works Google loves video Search engine index video sharing sites on regular basis Video can rank as fast as 10 minutes One video can rank multiple times

50. Video Marketing Distribution DISTRIBUTION The pros distribute their video far and wide on the internet Use automation tools like Tube Mogul and Traffic Geyser Video distributed to between 20 – 40 video sharing sites

51. Video Marketing Promotion PROMOTION You must promote your video to make sure it gets seen Video sharing sites give each of your videos a separate webpage & URL Bookmark your video pages using automated tools like SocialMarker.com or SocialPoster.com Increases rankings on Google and visitors through social media sites

52. Video Marketing Measurement MEASUREMENT You must measure your progress to see if you are doing well Use tools like Visible Measures, TubeMogul, and YouTube Insights Google Analytics for your blog or website

53. Internet Marketing Free Traffic Sources SEO

54. SEO Marketing Get Found Online

55. SEO Marketing Onpage Items SEO ONPAGE Keywords Meta Tags Site Architecture Optimized Content Google Analytics for your blog or website

56. SEO Marketing Off Page Items SEO OFF PAGE Backlinks Directory Submission Search Engine Submission Video Marketing Blog Commenting

57. SEO Marketing Backlinks BACKLINKS One way links to your website Quality links from authority websites Anchor text links Use social media sites Build A link network

60. Use landing (squeeze) pages

62. Be a leader

63. Answer questions

64. Use googlealerts

65. Yahoo Answers

66. Blog

67. Provide free expert info

68. Videos

69. Give credible info

70. Seen as expert

71. White Papers

72. Give free reports/ebooks

74. Split information into series

75. Positions you as leader and expert

76. Builds trust

78. Better search ranking

79. Consumer engagement

80. Blog

81. Better search ranking

82. Consumer engagement

83. Videos

84. Better search ranking

85. Higher conversion rates

86. Seen as expert

87. White Papers

88. Higher conversion rates

90. Internet Marketing Why It Works TMAT

91. Internet Marketing Why It Works TESTING TOOLS Consistently test to increase your CTA conversion rate Perform and Analyze testing with various tools A/B split testing Multivariate Testing Heat Maps (picnet.com.au) Google Website Optimizer Picnet

93. Internet Marketing – Do’s Often company ‘s have limited manpower and resources. They must develop a plan and criteria and by which they can guide their marketing efforts, and how those efforts will be implemented.

94. Internet Marketing - Commitment Huge Time Commitment