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5 simple steps to online marketing for small business owners proven system to grow your business


Published on This presentation is taken from our most popular webinar.

Are You Generating The Number Of Business Leads You Want? Would You Like To Know Easy To Implement Proven Marketing Strategies That Are Guaranteed To Increase Your Business Leads In Less Than 4 Weeks?

Internet marketing is the most efficient marketing system ever created but it's confusing and overwhelming for most small business owners. This workshop breaks down proven business internet marketing strategies and makes it easy to understand and implement.

Published in: Business
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5 simple steps to online marketing for small business owners proven system to grow your business

  1. 1. WELCOME TO THE SEMINAR<br />5 Simple Steps To Online Marketing For Small Business Owners: Proven System To Grow Your Business<br />Presented by<br />Participants are in listen only mode<br />There will be a question and answer period after the presentation<br />
  2. 2. WELCOME TO THE SEMINAR<br />Thank you for attending<br />Please fill out the online survey after the presentation<br />
  3. 3. Renegade business solutions 5 Simple Steps To Online Marketing For Small Business Owners: Proven System To Grow Your Business<br />Enhance your lead generation & sales<br />
  4. 4. Internet Marketing Presentation Overview<br />5 Simple Steps To Online Marketing For Small Business Owners: Proven System To Grow Your Business<br />Presented by<br />
  5. 5. Internet Marketing Strategy Who I Am<br />About Your Presenter:<br />Michael Ray<br />President <br />Renegade Business Solutions<br /><br />
  6. 6. Internet Marketing What Is IM?<br />What is Internet Marketing? <br />Internet Marketing puts your message out to the world (literally) by placing your message on the Internet via multimedia (text, audio, pictures, and video) and engaging the customer at different stages of the business cycle (sales funnel).<br />
  7. 7. Internet Marketing Why Use IM?<br />Why Use Internet Marketing?<br />“Now we know what Internet Marketing is but how will it benefit me?”<br />LOW RISK, HIGH REWARD<br />
  8. 8. Marketing Strategy Why Use Inbound Marketing?<br />Benefits of Inbound Marketing vs Outbound Marketing<br /><ul><li> Less expensive
  9. 9. Better conversion rate
  10. 10. More targeted
  11. 11. Less competition
  12. 12. Better tracking</li></li></ul><li>Marketing Strategy Inbound Marketing Components<br />Recommended Inbound Marketing Techniques <br /><ul><li> Internet Marketing
  13. 13. Content
  14. 14. SEO
  15. 15. Social Media
  16. 16. Event Marketing
  17. 17. Networking
  18. 18. Workshops</li></li></ul><li>Internet Marketing Changing The Game<br />Internet Marketing & Web 2.0 Have Changed Marketing<br />Instead of the old business model of you talking to the consumer, now it’s a conversation. You talk to them and they talk to you, and either party can start the conversation. For example, a customer may send a complaint or a question to you via your website, Facebook, or Twitter and you respond in real time.<br />
  19. 19. Internet Marketing Reason Not To<br />Why Small Business Are Using Internet Marketing<br />Arthur Anderson Study<br />Lack Of Time<br />Cost<br />Lack of Knowledge<br />Rapidly Changing Technology<br />Staff Training<br />
  20. 20.
  21. 21. Internet Marketing The Solution<br />Have A Marketing Plan<br />Internet Marketing is just a media channel that must be coordinated with your entire marketing plan<br />
  22. 22. Internet Marketing Process Map Fix<br />
  23. 23. Internet Marketing Process Map Fix<br />PLAN IN ADVANCE<br />Marketing channel or something else<br />Make sure your clients/customers know your plans<br />Regularly reinforce the message<br />Spin mistakes in your favor (Prince Tennis Racquets)<br />
  24. 24.
  25. 25. Internet marketing TEMPLATE FOR SUCCESS <br />
  26. 26. Internet Marketing Template For Success<br />Traffic = Money $$$<br />
  27. 27. Internet Marketing Template For Success<br />
  28. 28. Internet Marketing Paid Advertising<br />PAID ADVERTISING<br />Fastest Way To Generate Traffic<br />Can Have High ROI<br />Can Generate targeted leads<br />Can be very expensive<br />Google Adwords, MSN Adcenter, Yahoo Search Marketing<br />PPC isn’t the only paid advertising route for small business<br />
  29. 29. Internet Marketing Paid Advertising<br />BANNER ADVERTISING<br />More targeted lead generation<br />Higher ROI<br />Don’t Ad Networks to start<br /><br /><br />Google Ad Planner<br />
  30. 30. Internet Marketing Free Traffic Sources<br />SOCIAL MEDIA<br />
  31. 31. Internet Marketing Social Media Marketing?<br />What is Social Media Marketing? <br />Use of Social Networking channels as part of integrated marketing communications<br />Usually center around efforts to create content that attracts attention <br />Generates online conversations <br />Encourages readers to share it with their social networks <br />Message spreads from user to user <br />
  32. 32. Internet Marketing Social Media Statistics <br />Internet Marketing – The Numbers<br /><ul><li> Facebook #1 Internet Marketing Site
  33. 33. Over 500 Million people worldwide
  34. 34. 3.5 Billion pieces of content shared
  35. 35. Over 35 Million people update their status daily - Active Audience
  36. 36. Over 3 Million Fanpage – 8 Million joining the pages
  37. 37. Over 1.5 Million Local Business
  38. 38. Twitter
  39. 39. 160 Million Accounts
  40. 40. 15 Million active
  41. 41. LinkedIn
  42. 42. 50 Million users
  43. 43. 80% of companies say they use service to find employee candidate
  44. 44. Flickr – 4 Billion images</li></li></ul><li>Internet Marketing It Works<br />The Engagementdb Report found that "...the most valuable brands in the world are experiencing a direct correlation between top financial performance and deep Internet Marketing engagement ...Socially engaged companies are in fact more financially successful."<br />
  45. 45. Internet Marketing – Engagement<br />Social Media has different rules.<br /><ul><li> Cocktail party analogy</li></li></ul><li>Social Media MarketingStrategy Wheel<br />
  46. 46. Social Media MarketingTools<br />SOCIAL MEDIA TOOLS<br />Update multiple networks at one time<br />Full team capability<br />Schedule updates<br />Manage multiple accounts on multiple networks<br />
  47. 47. Internet Marketing Free Traffic Sources<br />VIDEO MARKETING<br />
  48. 48. Marketing Strategy Video Marketing Statistics <br />Video Marketing – The Numbers<br /> Over 141 Million Americans Watch Video<br /> 52% Of Internet Users Watch Video<br /> Over 2 Billion People Have Access To Video Over The Internet<br /> YouTube is the #2 Largest Search Engine In The World<br /> 25 billion video streams on an average month<br />
  49. 49. Video Marketing Why Use It?<br />It Just Works<br />Google loves video<br />Search engine index video sharing sites on regular basis<br />Video can rank as fast as 10 minutes<br />One video can rank multiple times <br />
  50. 50. Video Marketing Distribution<br />DISTRIBUTION<br />The pros distribute their video far and wide on the internet<br />Use automation tools like Tube Mogul and Traffic Geyser<br />Video distributed to between 20 – 40 video sharing sites<br />
  51. 51. Video Marketing Promotion<br />PROMOTION<br />You must promote your video to make sure it gets seen<br />Video sharing sites give each of your videos a separate webpage & URL<br />Bookmark your video pages using automated tools like or<br />Increases rankings on Google and visitors through social media sites<br />
  52. 52. Video Marketing Measurement<br />MEASUREMENT<br />You must measure your progress to see if you are doing well<br />Use tools like Visible Measures, TubeMogul, and YouTube Insights<br />Google Analytics for your blog or website<br />
  53. 53. Internet Marketing Free Traffic Sources<br />SEO<br />
  54. 54. SEO Marketing Get Found Online <br />
  55. 55. SEO Marketing Onpage Items <br />SEO ONPAGE<br />Keywords<br />Meta Tags<br />Site Architecture<br />Optimized Content<br />Google Analytics for your blog or website<br />
  56. 56. SEO Marketing Off Page Items <br />SEO OFF PAGE<br />Backlinks<br />Directory Submission<br />Search Engine Submission<br />Video Marketing<br />Blog Commenting<br />
  57. 57. SEO Marketing Backlinks<br />BACKLINKS<br />One way links to your website<br />Quality links from authority websites<br />Anchor text links<br />Use social media sites<br />Build A link network<br />
  58. 58.
  59. 59. Internet Marketing Lead Generation Strategy<br />Strategy<br /><ul><li> Use Internet Marketing to drive people back to your website
  60. 60. Use landing (squeeze) pages
  61. 61. Giveaway free information in exchange for customer contact info (lead)</li></li></ul><li>Internet Marketing Lead Generation<br />Suggested Techniques<br /><ul><li> Find your audience
  62. 62. Be a leader
  63. 63. Answer questions
  64. 64. Use googlealerts
  65. 65. Yahoo Answers
  66. 66. Blog
  67. 67. Provide free expert info
  68. 68. Videos
  69. 69. Give credible info
  70. 70. Seen as expert
  71. 71. White Papers
  72. 72. Give free reports/ebooks
  73. 73. Seen as expert</li></li></ul><li>Internet Marketing Lead Generation<br />Suggested Techniques<br /><ul><li> Give away your best information first
  74. 74. Split information into series
  75. 75. Positions you as leader and expert
  76. 76. Builds trust
  77. 77. Generates leads</li></li></ul><li>Internet Marketing Lead Nurturing<br />Suggested Techniques<br /><ul><li>Social Media
  78. 78. Better search ranking
  79. 79. Consumer engagement
  80. 80. Blog
  81. 81. Better search ranking
  82. 82. Consumer engagement
  83. 83. Videos
  84. 84. Better search ranking
  85. 85. Higher conversion rates
  86. 86. Seen as expert
  87. 87. White Papers
  88. 88. Higher conversion rates
  89. 89. Seen as expert</li></li></ul><li>
  90. 90. Internet Marketing Why It Works<br />TMAT<br />
  91. 91. Internet Marketing Why It Works<br />TESTING TOOLS<br />Consistently test to increase your CTA conversion rate<br />Perform and Analyze testing with various tools<br />A/B split testing<br />Multivariate Testing<br />Heat Maps (<br />Google Website Optimizer<br />Picnet<br />
  92. 92.
  93. 93. Internet Marketing – Do’s<br />Often company ‘s have limited manpower and resources.  They must develop a plan and criteria and by which they can guide their marketing efforts, and how those efforts will be implemented. <br />
  94. 94. Internet Marketing - Commitment<br />Huge Time Commitment<br />