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Visitor Analysis - Internet Marketing Pillar #11

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Analysing your website visitors is the 11th Pillar of your internet marketing campaign.

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Visitor Analysis - Internet Marketing Pillar #11

  1. 1. Pillar #11: Visitor Analysis Pillar #11: Visitor Analysis
  2. 2. Pillar #11: Visitor Analysis <ul><li>Where do your visitors come from? </li></ul><ul><li>How long do your visitors stay? </li></ul><ul><li>Do your visitors come back again? </li></ul><ul><li>Can you improve your conversion? </li></ul><ul><li>How much can you afford to spend on your marketing? </li></ul>Pillar #11: Visitor Analysis
  3. 3. Google Analytics <ul><li>The best free visitor analysis software (and better than many paid programs) </li></ul>Pillar #11: Visitor Analysis
  4. 5. Google Analytics <ul><li>Sign up for your free Google account </li></ul><ul><li>Register your website </li></ul><ul><li>Set a goal with a monetary value </li></ul><ul><li>Place the code on your website before the </body> tag </li></ul>Pillar #11: Visitor Analysis
  5. 9. Visitor Analysis <ul><li>Google Analytics stats </li></ul>Pillar #11: Visitor Analysis
  6. 10. Week #22: Social Networking
  7. 11. Week #22: Social Networking
  8. 12. Keyword Phrases <ul><li>What keyword phrases do people use in search engines to find your website? </li></ul>Pillar #11: Visitor Analysis
  9. 13. Week #22: Social Networking
  10. 14. Week #22: Social Networking
  11. 15. Week #22: Social Networking
  12. 16. Back Links <ul><li>Which links to your site send you the most traffic? </li></ul>Pillar #11: Visitor Analysis
  13. 17. Week #22: Social Networking
  14. 18. Week #22: Social Networking
  15. 19. Week #22: Social Networking
  16. 20. Visitor Analysis <ul><li>What do your visitors do once they reach your website? </li></ul>Pillar #11: Visitor Analysis
  17. 21. Week #22: Social Networking
  18. 22. Pillar #11: Visitor Analysis <ul><li>Where do your visitors come from? </li></ul><ul><li>How long do your visitors stay? </li></ul><ul><li>Do your visitors come back again? </li></ul><ul><li>Can you improve your conversion? </li></ul><ul><li>How much can you afford to spend on your future marketing? </li></ul>Pillar #11: Visitor Analysis
  19. 23. Now visit www.13pillars.com to download our FREE ’13 Pillars of Internet Marketing’ eBook Pillar #11: Visitor Analysis

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