Jaclyn Kalb is Director of Sales and Brands at Storyful. She spoke at DMX Dublin, along with her colleague Julien Goretti, Director of Intelligence, Risk and Reputation at Storyful. For more info on DMX Dublin, please visit dmxdublin.com

1. Getting Clued In: The Journey
from Insights to Creative
MARCH 14, 2018
Julien Goretti | Global Executive Director of Intelligence
Jaclyn Kalb | Director of Sales, Brands & Insights

2. | CONFIDENTIAL2WHOISSTORYFUL? Getting Clued In: The Journey from Insights to Creative | CONFIDENTIAL
WHO IS
A social media insights and content company with expertise in contextualizing and
verifying social data to find what's real, what's relevant and what's valuable for our
partners.

3. | CONFIDENTIAL3THESTATEOFADVERTISING Getting Clued In: The Journey from Insights to Creative
“The tools by which we research
communication are woefully inadequate
by in large given the type of content that
we are publishing.” BRAD JAKEMAN, PEPSI
| CONFIDENTIAL

4. | CONFIDENTIAL4INSIGHTSLEDCREATIVE THE NEW DIGITAL REALITY
Where should
advertisers and
marketers be
looking in order to
contextualize the
truth in data?

5. | CONFIDENTIAL5USECASESINTHESOCIALSPHERE GETTING CLUED IN
HITS MISSES
USE CASES IN THE SOCIAL
SPHERE

6. | CONFIDENTIAL6TRUTHINCONTEXT THE NEW DIGITAL REALITY | CONFIDENTIAL
TRUTH IN CONTEXT:
THE STORYFUL WAY

7. | CONFIDENTIAL7INFORMATIONFLOW THE NEW DIGITAL REALITY
Private
Communities
Closed Networks
Dark Web
Open Networks
How
Information
Flows
Media only covers the tip
of the Iceberg

8. | CONFIDENTIAL8
Through context you
can identify what’s
real, what’s relevant
and what’s valuable.
THE NEW DIGITAL REALITYTRUTHINCONTEXT

9. | CONFIDENTIAL9TRUTHINCONTEXT THE NEW DIGITAL REALITY
Why do you need Social Intelligence?
1
2
3
Discovering relevant insights for your audience
Creating engaging campaigns
Optimizing media planning strategy
Building trust with your audience4

10. | CONFIDENTIAL10TRUTHINCONTEXT THE NEW DIGITAL REALITY
Storyful uses social and traditional media monitoring to generate
actionable insights that help inform content strategies designed to give
audiences what they want, where they are.
Monitor social and
digital media
Generate
actionable insights
Generate
actionable insights
Develop creative
opportunities and
content
Content is live and
conversations
monitored
Storyful converts these insights into
authentic, engaging and shareable
UGC video
Storyful translates raw data into
actionable creative insights
Storyful scrubs the web for data
and conversation relevant to a
brand
Storyful evaluates performance
to further inform creative
strategy

11. | CONFIDENTIAL11USERGENERATEDCONTENT THE NEW DIGITAL REALITYTHE NEW DIGITAL REALITY | CONFIDENTIAL

12. | CONFIDENTIAL12USERGENERATEDCONTENT THE NEW DIGITAL REALITYTHE NEW DIGITAL REALITY | CONFIDENTIAL
Live monitoring loop to shift your strategy2
Qualitative insights that resonate with your platforms
Ability to create engaging content
1
3
Campaign Success: IAAF

13. | CONFIDENTIAL13USECASESINTHESOCIALSPHERE GETTING CLUED IN
DEEPER
LEVEL OF
ANALYSIS
24/7 BRAND &
CATEGORY
MONITORING
BUILD
CONSUMER
TRUST
Ideal journey from Insights to Creative

14. Thank You!
1155 AVENUE OF THE AMERICAS
NEW YORK, NY 10036
INFO@STORYFUL.COM