Early stage-web-product-management-by-dan-olsen-090728040916-phpapp02
- 4. Copyright © 2009 YourVersion
My Background
Education
BS, Electrical Engineering, Northwestern
MS, Industrial Engineering, Virginia Tech
MBA, Stanford
PHP, MySQL, JavaScript, XHTML, CSS, UI design
18 years of Product Management Experience
Managed submarine design for 5 years
5 years at Intuit, led Quicken Product Management
Led Product Management at Friendster
Olsen Solutions LLC, PM consultant for startups
CEO & Founder of YourVersion, real‐time discovery startup
- 20. Copyright © 2009 YourVersion
Is the site up when I want to use it?
Is the site fast enough?
Does the functionality work?
Does the functionality
meet my needs?
Olsen’s Hierarchy of Web User Needs
(adapted from Maslow)
Customer’s Perspective What does it mean to us?
Uptime
Page Load Time
Absence of Bugs
Feature Set
Usability & Design
Decreasing
Dissatisfaction
Increasing
Satisfaction
How easy to use is it?
- 52. Copyright © 2009 YourVersion
Summary Comparison of Travel Sites
User Benefit Expedia Travelocity Orbitz
Ability to include other
nearby airports
Yes Yes Yes
Flight Results Sorting
Options
Med High Low
Ability to pick specific
nearby airports
High
(by changing)
High
(can pre‐select)
Low
Ease of trading off
airport combos vs. price
Low High Med
Ease of seeing results
for multiple airports
Med Low High
Airline vs. Number of
Connections Price Grid
Yes Yes Yes
Overall ability to easily
find best airport combo
Med Low High
- 55. Copyright © 2009 YourVersion
Profit = Profit = RevenueRevenue ‐‐ CostCost
Unique VisitorsUnique Visitors x x Ad Revenue per VisitorAd Revenue per Visitor
Impressions/VisitorImpressions/Visitor x Effective CPM / 1000x Effective CPM / 1000
Visits/Visitor x Visits/Visitor x PageviewsPageviews/Visit x Impressions/PV/Visit x Impressions/PV
New VisitorsNew Visitors + Returning Visitors+ Returning Visitors
Invited VisitorsInvited Visitors + Uninvited Visitors+ Uninvited Visitors
# of Users Sending Invites x Invites Sent/User x Invite Conv# of Users Sending Invites x Invites Sent/User x Invite Conversion Rateersion Rate
Define the Equation of your BusinessDefine the Equation of your Business
““Peeling the OnionPeeling the Onion””
Advertising Business Model: