2. Media Consumption up to Now
● Radio
● TV
● Big 3 Networks
● The Birth of Reruns
● Pay Cable
● VHS -->DVD-->BluRay home media
● 500 channels and nothing's on
● On Demand
● Youtube channels, New Fronts, Mobile,
Ultraviolet, Aereo, Slingbox, etc
3. Addressing the New Normal
● Media Viewing in a thousand new ways
● Time-shifting more and more content
○ Fewer audiences viewing the same content at the
same time
○ More pausing, re-playing, jumping to highlights and
other user behaviors
○ East Coast / West Coast out of sync on social media
● Tweet seats in theatres
● Only a few formats ensure LIVE VIEWING
○ Voting competitions
○ News
○ Sports
4. Looking Into the Future of
Appointment TV
● Can TV advertising survive the shrinking
LIVE viewing audience?
● How can the time-shifted audience be
leveraged to make other content popular?
● What technologies can help?
● What content strategies can help?
