The Resume is Dead, the Bio is King

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How to tell your story online without sounding like a douche. These are slides from my Reboot UnConference "ignite style" presentation.

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The Resume is Dead, the Bio is King

  1. 1. The Resume is Dead: the Bio is King How to Tell Your Story Online Without Being a Douche
  2. 2. Get Storied: a tribe for marketers, change-makers, creatives 11,000+ Downloads in 24 months www.GetStoried.com/thebook World’s Largest Virtual Conference on Storytelling (April 16-20, 2012) www.ReinventionSummit.com Story University: 7-Step Bio Formula www.TheNewAboutMe.com 2
  3. 3. Hello, Expert Economy Your perceived worth and value isdirectly linked to yourpersonal story. 3
  4. 4. The Resume is Dead, The Bio is King 4,000 facebook likes http://the99percent.com/tips/7025/ 4,815re-tweetsThe-Resume-Is-Dead-The-Bio-Is-King 213comments 4
  5. 5. Social Media breadcrumbs allpoint back to your About Me 5
  6. 6. “About” Page is one of top pages people visit on your website!It’s also hardest page for you to write. 6
  7. 7. We Fear the 2 Extremes VS.Obnoxious BoringSelf-importance Earnestness 7
  8. 8. We’re all afraid of:being judged & rejected 8
  9. 9. 9
  10. 10. Your Origins Define YouGive us a back story. The circumstances for how you gained your powers. 1 0
  11. 11. Create a legendary set-up 1 1
  12. 12. Capture the character of your personality 1 2
  13. 13. The Chocolate Secret #1 ice-breaker social lubricant establish shared connection 1 3
  14. 14. What Do You Do For The Love of It? Write down 10 things you love(drink, food, movie, hobby, subject) 1 4
  15. 15. Expert Story Positioning‣ Make your audience the hero of the story.‣ Then give a back story that shows how youovercame same obstacles - you get it.‣ Describe gift/expertise you’ve learned hard wayand want to guide others on same journey.‣ Reinforce you are more “similar to” than differentfrom your audience (golden principle). 1 5
  16. 16. Entrepreneur Consultant Corporate ExecBusiness Coach Brand Strategist Life CoachSalesperson Author Nonprofit LeaderPR/Marketer Changemaker Visual ArtistDesigner Speaker StorytellerPsychologist Technologist College AdvisorCopywriter Dentist Web Designer 1 6
  17. 17. Help people locatethemselves in your story 1 7
  18. 18. Get Paid What You’re Really WorthBy Revealing More of Who You Are 1 8
  19. 19. “No matter what you do in your life,what you create, what career youhave, whether you have a family orkids, or make a lot of money… yourgreatest creation is always going tobe your life’s story.” - Jonathan Harris 1 9
  20. 20. Please join my group• Note where their group is sitting
  21. 21. Want to learn more from me in the future? www.getstoried.com/thebook www.thenewaboutme.com www.reinventionsummit.com michaelm@getstoried.com @getstoried

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