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MOVEMENT TO BUSINESS GOALS:
DATA, TEAM, USERS
MIKHAIL KARPOV,
HEAD OF MULTIMEDIA, VK.COM
2
▪ 96 million MAU
▪ 5 billion messages daily
▪ 1 million requests per second
▪ 6 million lines of code
ABOUT VK.COM
3
▪ a lot of products

from desktop app to operator

▪ 100 changes per day
▪ 10 releases per day
ABOUT VK.COM
▪ Core team: 100 persons
▪ «Not to grow» concept
▪ Avg.age: 26 years
▪ Without remote work
5
▪ Cross-functional teams
▪ Combined backend + frontend
▪ Product + project
STRUCTURE
6
RESPONSIBILITY
▪ Huge developer’s influence on the product

▪ Responsibility for the product
▪ think → rolled out
7
▪ Сhats everywhere
▪ Bugs, projects, ideas
COMMUNICATION
8
▪ Speed is the most important
▪ The possibility of making a mistake
SPEED
9
▪ Prevention
▪ Unit-tests
▪ Integration tests
▪ Manual testing
▪ Code review
PROCESS
10
▪ Early warning
▪ staging server 

- 2% of the audience in daily rotation
▪ basic metrics
▪ support team
PROCESS
11
▪ Notifications
▪ watchdogs: 

send finding anomalies 

and Alerts in chats

▪ Elimination
▪ Fast rollbacks in 2-3 minutes
PROCESS
12
▪ Quarterly goals
▪ Team are not fixed: strikes
▪ Exchange of technologies
PROCESS
13
▪ Platform
▪ 12k testers
▪ 7 countries
▪ External Bug Tracker
FEEDBACK
14
▪ Not only metrics are important

▪ Feedback loop
▪ Weekly digest with ideas
▪ Monthly report "what was done"
FEEDBACK LOOP
100к users
4,5mln users
15
1. Responsible developers
2. The possibility of making a mistake
3. Quick feedback
4. Team are not fixed
5. Controlled growth under the target
SUMMARY
MIKHAIL KARPOV, VK.COM
kapnov@gmail.com
vk.com/kapnov
facebook.com/michailkarpov
CONF4C.COM
QUESTIONS
HEAD OF MULTIMEDIA

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Movement to business goals: Data, Team, Users (4C Conference)