1. Mindanao
DIVISION 41
PCPPI and GT DISTRIBUTOR
BUSINESS REVIEW
OROQUIETA CITY, MISAMIS OCCIDENTAL
TM MICHAEL ZALSOS
LANAO DEL NORTE

2. Mindanao
2
COMPETITIVE ACTIVITY PCPPI'S PROPOSED COUNTER ACTIONS/ CURRENT PROGRAM
Coke pet 1.5 @ P522 per case with 10 plus one promo Current program implemented was the street selling w/ Less 60
promo initiated last Dec 23, 2014 thus resulted a positive sales
figure of 382cs end of Dec 31 2014 compare to Yago at 266cs.
Action Plan : Continue of Less 60 promo for CSD 1.5 penetration
and increase
Coke Litro P282 and RC mega P180 We had much advantage in comparing to our competitors price with
regards to our PL/SL (P242) and MD750 (168)litro this resulted to
more sales and stock outs…or out of stock.. Action Plan : Proposing
for the DIP on Trade to increase more volume
Sparkle 710ml @ P192, coke ka tropa 710ml at P252 12/case srp at
P25
Variant Pet products and promo schemes are the major
concentrations of our competitors today, Thus counter programs
should be implemented such as the continuation of the less 60
program..
Cobra @ P200 With Sting @ P198, taking advantage of our lesser price, we had
manage to increase our sales from 294cs last month to 308cs this
month, although this was due to the holiday season. Proposed
counter: NCB (sting) sampling
Coke mismo at P120. Even though Competitors SKU (mismo) still ruled out in sari sari
stores, needless to say our RGB sku’s specially S7 and P8 still the
dominant product in the market which gained 16,375cs this month
compared to yago (12,074) action Plan : Open more outlets to
increase volume
Program Implemented:
Less 50 of pet 1.5
Merchandising Activity

3. Mindanao
3

4. Mindanao
4
VOLUME
EDS OPERATOR
MTD
JUL AUG SEP OCT NOV DEC ACTUAL PLAN YAGO VS PLN
VS
YGO
1.CR1 James Cabilan CSD 6,127 6,415 6,658 7,890 7,068 8,482 8,482 11,186 10,793 76% 79%
NCB 241 290 249 247 240 257 257 361 285 71% 90%
LRB 6,368 6,705 6,907 8,137 7,308 8,739 8,739 11,547 11,078 76% 79%
2.CR2 Daryl Elum CSD 6,355 7,094 7,483 8,438 10,112 10,254 10,254 10,764 10,389 95% 99%
NCB 173 248 166 240 310 235 235 330 261 71% 90%
LRB 6,528 7,342 7,649 8,678 10,422 10,489 10,489 11,094 10,650 95% 98%
3.CR3 Ali Calamba CSD 3,097 4,327 3,879 5,790 4,925 6,605 6,605 4,169 4,023 158% 164%
NCB 194 136 205 271 274 304 304 229 181 133% 168%
LRB 3,291 4,463 4,084 6,061 5,199 6,909 6,909 4,398 4,204 157% 164%
4.CSW Canete CSD 2,902 6,603 2,494 5,689 5,355 5,901 5,901 5,537 5,622 107% 105%
NCB 100 244 50 120 210 400 400 475 375 84% 107%
LRB 3,002 6,847 2,544 5,809 5,565 6,301 6,301 6,012 5,997 105% 105%
5.CSW MOLUT CSD 1,492 400 - 928 877 984 984 2,910 2,560 34% 38%
NCB 210 - - 108 42 169 169 128 132% ####
LRB 1,702 400 - 1,036 919 1,153 1,153 3,038 2,560 38% 45%
TOTAL CSD 19,973 24,839 20,514 28,735 28,337 32,226 32,226 34,566 33,387 93% 97%
NCB 918 918 670 986 1,076 1,365 1,365 1,523 1,102 90% 124%
LRB 20,891 25,757 21,184 29,721 29,413 33,591 33,591 36,089 34,489 93% 97%
YAGO 17,387 19,381 24,547 26,789 25,851 34,489 148,444 160,557
DIFF 3,504 6,376 -3,363 2,932 3,562 -898

5. Mindanao
5
SKU Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14
1.5 81 307 58 265 218 310
NCRB 813 1078 594 783 849 919
MTNDEW 670 889 630 1243 886 988
GAT500ml 14 5 8 84 58 74
Litro 6006 6351 6682 7977 9038 9550
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
1.5
NCRB
MTNDEW
GAT500ml
Litro

6. Mindanao
OPENED OUTLET/ TO BE OPEN
OUTLET
6
Outlet Name Contact No. Address Volume
Villanueva store 9169940671 Tinasas, lala 35cs
Apohan Store 9205973497 Lapinig, kapatagan 50cs
Larabel’s Bakeshop n/a Poblacion, Tubod 50cs
Mery Balanay Store 9174743275 Susu, Kapatagan 20cs

7. Mindanao
Activities
7

8. Mindanao
Activities
8
• Street selling

9. Mindanao
9

10. Mindanao
• Merchandising
10

11. Mindanao
Concerns
1. Tues still not worked out
2. Salesman’s Administrative
responsibilities
3. CR3 Ali Calamba’s Truck
4. Kulambugan route
5. Lack of acting Salesman
specially in collection drive time
that affects our sales
6. Availability of Stocks or Stock
out issues “no stocks today, no
sales tomorrow”

12. Mindanao
THANK YOU…
Full speed ahead…
12