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Northwestern Technologies Social Media Guide
- 1. Northwestern Technologies START THE CONVERSATION
- 2. What is Social media Web 2.0 Valuable resource Establish relationships Word of mouth marketing Instant response capable
- 3. Social Networking Origins 1971 – Email 1978 – BBS 1978 – Usenet 1994 – geocities 1997 – Aol 1997 – sixdegrees.com
- 4. Social networking Origins 2002 – friendster 2003 – myspace 2003 - linkedin 2004 – facebook 2005 – youtube 2006 - twitter
- 5. Social networking Origins 2011 – Google+
- 6. Current social networking landscape Facebook – 1 billion users YouTube - 800 million unique visits per month Twitter – 500 million users LinkedIn – 175 million users Google+ - 170 million users
- 7. Opportunities & benefits Branding Customer feedback Consumer engagement Conduct market research Inexpensive advertising campaign
- 8. Conclusions Consumer engagement office reasonable goals Incorporate social media into marketing strategy Measure effectiveness
- 9. Works Cited Impetuous Software Technologies Pvt. Ltd.|| Delhi || India. Digital image. Impetuous Software Technologies Pvt. Ltd.|| Delhi || India. N.p., 2010. Web. 21 Oct. 2012. <http://www.impetuoussoftware.com/softwaredevelopment.aspx>. MW Global Solutions, LLC : Strategic Alliance. Digital image. MW Global Solutions, LLC : Strategic Alliance. N.p., 2008. Web. 21 Oct. 2012. <http://mwglobalsolutions.com/strategicalliance.htm>. O'Dell, Jolie. "The History of Social Media." Mashable. N.p., 24 Jan. 2011. Web. 21 Oct. 2012. <http://mashable.com/2011/01/24/the-history-of-social-media-infographic/>. Pappas, Chris. Compass Pointing to Northwest. Digital image. - 42-20339273. Corbis Images, 21 Oct. 2012. Web. 21 Oct. 2012. <http://www.corbisimages.com/stock-photo/rights-managed/42-20339273/compass-pointing-to-northwest>. Trail, Joseph J. Solid Applied Technologies. Digital image. How to Model Software in Information Technology. Solid Applied Technologies, 2009. Web. 21 Oct. 2012. <http://www.solidappliedtechnologies.com/how-to-model-software-in- information-technology.html>.
Editor's Notes
- Welcome and thank you.In today’s instant gratification society it is important for the marketing world to be on top or ahead of the latest trends.The emergence of social media as a marketing tool has been swift and potent.Hundreds of millions of people have made social media a part of their daily routines. From just talking with their friends and family, to engaging more and more in unsolicited product reviews on forums and in blogs.Having the ability to tap into these conversations and more importantly start your own is going to be essential to a 21st century marketing campaign.
- What is social media exactly?Social media could be described as user generated content that exists within an interactive platform.These platforms have truly developed since web2.0 software and user interaction really took off around 1999. Social media platforms have quickly become valuable resources for marketing tools and research.It also provides the ability for a company to humanize their consumer outreach and establish more personal relationships with individuals.This improved customer service gives the consumer a more positive experience with a company and increases the likelihood that they will recommend the good or service to others.Forums, blogs and comments sections among many sites and platforms gives the ability to respond instantly to any questions or concerns that may arise.
- We have come a long way in a short time.The first Email was sent in 1971 from one computer through a cable to another computer that was sitting right next to it.In 1978 the first chat room was built in the form of a bulletin board system that allowed user to send messages over phone lines to other users.In 1978 early web browsers are shared through Usenet.In 1994 Geocities was founded, through this site individuals could create their own web pages. Which could be considered blogs.In 1997 AOL instant messenger was launched, allowing for some of the first wide spread text messaging.Also in 1997 SIXDEGREES.COM launches, this site allowed users to create their own profiles and list friends’ profiles. This sounds like a modern social networking site.
- 2002 Friendster is founded, this site is the first modern social networking site. The explosion of more than 3 million users in just its first 3 months perked serious interest from some of its “clones”. This showed that large audiences could be reached easily and inexpensively.In 2003 MySpace is founded by the internet marketing firm eUniverse. Also 2003 LinkedIn is founded as a site specifically for professionals to connect and share.2004 at Harvard University Facebook is created as a way for college students to connect to one-another.2005 YouTube is founded as a way for individuals to share their videos (mostly of cute animals) but also an effective way to launch videos into viral territory.In 2006 Twitter is launched, this micro-blog allows for quick and easy communications in just 140 characters or less.
- And more recently Google Plus was founded in 2011
- The current social media landscape has produced some clear forerunners, Facebook has reached a very impressive milestone of 1 billion users globally.YouTube has been counting around 800 million unique visits each month.Twitter has nearly 500 million users live-tweeting events, and commenting on everything from politics to sports events and even linking to other social media venues.LinkedIn boasts around 175 million professionals using their services.And Google Plus even being a fairly new venture has already brought in more than 170 million users. All of these platforms demonstrate an opportunity for businesses to reach their audience.
- The opportunity to establish brand recognition, earn brand trust while earning customer recommendations is obvious.Customer feedback is just one of the many important ways that you can improve how you are viewed by your target demographics. Such as creating a forum on your companies website specifically to hear out and address customer questions or concerns in a timely manner.A well established social media presence for consumer engagement can yield some impressive results for relatively little effort or expense. A handful of public engagement personal operating on multiple social platforms whom are engaging the public in informative conversation have shown to build brand trust and credibility. This also humanizes the cold façade of a corporate face. Conducting market research in a social media environment can be as simple as publishing a link on a Facebook page or on Twitter to a survey on your companies website.Using YouTube to post Videos about your products or even to post traditional digital advertising in an inexpensive way can bring results. Using paid ads that incorporate social and owned media promptings will elevate your customer experiences and stretch your advertising budget while being able to reach a larger audience.
- It is my opinion that a company that is serious about their marketing should have a Consumer Engagement Office as a part of a marketing strategy.In the establishment of this office, it is important to set reasonable goals. These goals should include the creation of a Facebook page, an official Twitter account, a YouTube channel, a LinkedIn account, and a Google Plus account all for good coverage for maximum engagement.The incorporation of social media into marketing strategy that melds all forms of advertising into one consistent message that is reflective on each medium. With the purpose of driving consumers to further inform themselves about your company and your products.It will be important to measure the impact of your social strategy in order to determine it’s effectiveness. Having comments sections and consumer forums to get that important feedback is just a part of the process. Listening to customer concerns or suggestions will help you adjust your strategy if it is needed. However sales will always be the most important measure of any advertising’s effectiveness.
- Works Cited Impetuous Software Technologies Pvt. Ltd.|| Delhi || India. Digital image. Impetuous Software Technologies Pvt. Ltd.|| Delhi || India. N.p., 2010. Web. 21 Oct. 2012. <http://www.impetuoussoftware.com/softwaredevelopment.aspx>. MW Global Solutions, LLC : Strategic Alliance. Digital image. MW Global Solutions, LLC : Strategic Alliance. N.p., 2008. Web. 21 Oct. 2012. <http://mwglobalsolutions.com/strategicalliance.htm>. O'Dell, Jolie. "The History of Social Media." Mashable. N.p., 24 Jan. 2011. Web. 21 Oct. 2012. <http://mashable.com/2011/01/24/the-history-of-social-media-infographic/>. Pappas, Chris. Compass Pointing to Northwest. Digital image. - 42-20339273. Corbis Images, 21 Oct. 2012. Web. 21 Oct. 2012. <http://www.corbisimages.com/stock-photo/rights-managed/42-20339273/compass-pointing-to-northwest>. Trail, Joseph J. Solid Applied Technologies. Digital image. How to Model Software in Information Technology. Solid Applied Technologies, 2009. Web. 21 Oct. 2012. <http://www.solidappliedtechnologies.com/how-to-model-software-in-information-technology.html>.