There are no lack of ways to invest in marketing and advertising. We’ve all heard smart speakers talk about how to design the perfect email, craft just the right print advertisement or optimize your website for search. But what they don’t tell you is that timing the deployment of marketing executions is equally important as doing them in the first place. This lightning session won’t focus on the HOW, but on the WHEN. Join Method Savvy’s CEO, Jake Finkelstein, as he explores how to time your communications and advertising activities to maximize marketplace impact.

1. MAKING AN IMPACT
IT’S NOT WHAT, BUT WHEN
PRESENTER: JAKE FINKELSTEIN (@TUNDRO)
FOUNDER/CEO OF METHOD SAVVY (@METHODSAVVY / METHODSAVVY.COM)
FEBRUARY 27, 2014

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6. The process by which you inject
your ideas or angles into breaking
news, in real-time, in order to
generate media coverage for
yourself or your business.
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7. Retweets: 83,961
Favorited: 48,800
New Followers: 6,000+
Media Value: Worth
Millions
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8. DOES IT MAKE YOU MONEY?
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9. CAN YOU PROVE IT?
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13. DECISION MAKING PROCESS HYPOTHESIS
Advertising and Promotion: An Integrated Marketing Communications Perspective
By: George Belch, Michael A. Belch, Gayle Kerr, Irene Powell (2008)

14. Credibility
Discoverability
ACTION
Timeliness
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15. The decision-making process is now
a circular journey with four phases:
initial consideration; active
evaluation, or the process of
researching potential purchases;
closure, when consumers buy
brands; and postpurchase, when
consumers experience them.
http://www.mckinsey.com/insights/marketing_sales/the_consumer_decision_journey

16. Faced with a plethora of choices and
communications, consumers tend to
fall back on the limited set of brands
that have made it through the
wilderness of messages.
http://www.mckinsey.com/insights/marketing_sales/the_consumer_decision_journey

17. Two-thirds of the touch points
during the active-evaluation phase
involve consumer-driven activities
such as Internet reviews and wordof-mouth recommendations from
friends and family.
http://www.mckinsey.com/insights/marketing_sales/the_consumer_decision_journey

18. INITIAL CONSIDERATION
(DISCOVERABILITY)
Content Marketing
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19. INITIAL CONSIDERATION
(DISCOVERABILITY)
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20. ACTIVE EVALUATION
(CREDIBILITY)
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21. ACTIVE EVALUATION
(CREDIBILITY)
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24. POST- PURCHASE
(LOYALTY)
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25. http://stevepatrizi.com/2012/10/23/the-new-marketing-sales-funnel/

26. TAKE A DATA-DRIVEN APPROACH
COLLECT
DATA
ANALYZE
DATA
INFORMED
MEASURE
RESULTS
DEPLOY
CAMPAIGN
STRATEGY
INTEGRATE
DATA
OPTIMIZE
TACTICS
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27. METHOD SAVVY
502 RIGSBEE AVENUE, STE 205
DURHAM, NC 27701
CONACT US:
919-627-1305 | JAKE@METHODSAVVY.COM | METHODSAVVY.COM