Reviving Stagnant Sales Leads: Method savvy Webinar

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Method Savvy presentation on lead nurturing and how to revive stagnant sales leads

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Reviving Stagnant Sales Leads: Method savvy Webinar

  1. 1. REVIVING STAGNANT SALES LEADSPRESENTER: JAKE FINKELSTEIN (@TUNDRO)FOUNDER/PRESIDENT, METHOD SAVVYWWW.METHODSAVVY.COMNOVEMBER 13, 2012
  2. 2. THE PROBLEM METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  3. 3. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  4. 4. WHAT HAPPENS TO THEREST OF YOUR LEADS? METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  5. 5. TRADITIONAL APPROACH METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  6. 6. TRADITIONAL APPROACH METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  7. 7. THAT’S EXPENSIVE& INEFFICIENT METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  8. 8. AN OPTIMIZED PROCESSFOR LEAD NURTURING METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  9. 9. Discoverability Credibility ACTION Timeliness METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  10. 10. INTEGRATED MARKETING- ... [a] customer centric, data driven method of communicating... that maximizesimpact... at minimal cost. [Wikipedia.org] METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  11. 11. CUSTOMER DECISION PROCESS METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  12. 12. CUSTOMER DECISION PROCESS METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  13. 13. CUSTOMER DECISION PROCESS METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  14. 14. CUSTOMER DECISION PROCESS METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  15. 15. CONTENT METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  16. 16. CONTENT: DISCOVERYRESEARCH PAPERS VIDEOS INFOGRAPHICS METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  17. 17. CONTENT: CONSIDERATION COMPARISON TOOLS SOLUTION MATERIALS METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  18. 18. CONTENT: DECISION TCO CALCULATOR FREE TRIAL / DEMO METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  19. 19. CONTENT: POST-DECISION SURVEY POST-PURCHASE INCENTIVE METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  20. 20. MARKETING COMMUNICATIONS MIX METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  21. 21. EMAIL: DRIP CAMPAIGN Series A Series B METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  22. 22. EMAIL: DRIP CAMPAIGN EMAIL #1 - Day 1 EMAIL #2 - Day 5 METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  23. 23. EMAIL: DRIP CAMPAIGN EMAIL #3 - Day 9 EMAIL #4 - Day 13 METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  24. 24. EMAIL: DRIP CAMPAIGN EMAIL #5 - Day 17 EMAIL #6 - Day 21 METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  25. 25. EMAIL: DRIP CAMPAIGN Webinar Announcement Reminder Last Chance Confirmation Offer METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  26. 26. EMAIL: SEGMENTATION IDEASOPEN OR CLICK BEHAVIORGEOGRAPHIC LOCATIONPAST CONVERSATIONS WITH SALES REPSPAST PURCHASE BEHAVIOR METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  27. 27. EMAIL: REMARKETING CAMPAIGN Upsell Offer (A)Announcement Alternative Offer Upsell Offer (B) METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  28. 28. EMAIL: REMARKETING CAMPAIGN ABANDONMENT REPETITIVE BEHAVIOR METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  29. 29. EMAIL: REMARKETING CAMPAIGN UPSELL LAST CHANCE METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  30. 30. RETARGETING ADVERTISEMENTS METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  31. 31. RETARGETING ADVERTISEMENTS BRANDING ABANDONMENT METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  32. 32. RETARGETING ADVERTISEMENTS CAMPAIGN SUPPORT SPECIAL OCCASIONS / EVENTS METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  33. 33. RETARGETING ADVERTISEMENTS PRODUCT / CAMPAIGN LAUNCH RECRUITMENT METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  34. 34. RETARGETING ADVERTISEMENTS REPUTATION MANAGEMENT THANK YOU / UPSELL METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  35. 35. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  36. 36. SOCIAL MEDIA 70% - SHARE LINKS FROM OTHERS 20% - SHARE ORIGINAL CONTENT 10% - DRIVE TO LANDING PAGE METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  37. 37. SOCIAL MEDIA METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  38. 38. SOCIAL MEDIA 70% - SHARE LINKS FROM OTHERS 20% - SHARE ORIGINAL CONTENT 10% - DRIVE TO LANDING PAGE METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  39. 39. SOCIAL MEDIA METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  40. 40. SOCIAL MEDIA 70% - SHARE LINKS FROM OTHERS 20% - SHARE ORIGINAL CONTENT 10% - DRIVE TO LANDING PAGE METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  41. 41. SOCIAL MEDIA METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  42. 42. SOCIAL MEDIA 100% - MONITOR & RESPOND METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  43. 43. SOCIAL MEDIA SHARE CONVERSATION METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  44. 44. SOCIAL MEDIA REPUTATION REVIEWS METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  45. 45. PUBLIC EMAIL RELATIONSORGANIC CONTENT SOCIAL ANALYTICSSEARCH MEDIA ADVERTISING METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  46. 46. REVIVING STAGNANT SALES LEADSJAKE FINKELSTEIN DEVIN KELLEY, DIR. CLIENT SERVICES919-627-1305 919-904-4018JAKE@METHODSAVVY.COM DEVIN@METHODSAVVY.COMWWW.METHODSAVVY.COM WWW.METHODSAVVY.COMTWITTER: @TUNDRO TWITTER: @DEVINPK10THANK YOU!!!

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