3. Problem
81%
of bloggers don’t make any money on their writing
Users develop banner blindness driving down
conversions on ads – the single most used monetization
tool
4. Solution
Mersimo – a simple web tool for non-techies
5. How it works
1 GET LINK 2 PLACE ON BLOG 3 MONETIZE
Let followers thank you
with or without money
or
Make a donation Watch an ad
Get paid by readers and advertisers!
6. What bloggers get?
A simple web tool to:
SIMPLIFY
ENGAGE AUDIENCE GET PAID
MONETIZATION
• Easy to set up • Turn readers into • Unify revenue from
supporters contributions and ads
• No pre-approval
• Activate non-paying
readers
7. What’s in it for advertisers?
What’s in it for advertisers?
• Opt-in engagement with ads
• Up to 40% higher conversion*
• Ad personalization
• Better targeting of audience by type of content
they read
• Lower cost of acquisition; only pay per
$$ engagement
*Estimates of JunGroup, Inc.
8. Market
145Mln 2,269 $0,98
Blogs on the Average Average
Internet in 2012 unique views donation amount
per blog post per post
$115Mln of revenue
if each blog earns at least $0,98
9. Business model
• 10% commission on payments to blogger
• Revenue sharing with advertisers and blogging
platforms
Up to Up to
$3,60 $422Mln
Combined Total revenue for
revenue per blog the target market
post
10. Competition
Button (widget) and link Only button Only bookmark for giver
Followers pay on the Followers need to sign up Bloggers don’t know
spot, wherever they find and commit to give when they’re paid
content beforehand
Only monetary payment
Monetary payment Only monetary payment
Non-monetary payment
11. Team
Yevgen Vashchenko, co-founder and CEO. Yevgen is a successful
entrepreneur, founder of HappyTube and co-founder of GogoShar;
companies operate in the mobile content and entertainment
industries. Yevgen is Ukrainian, 30 years old.
Roman Zadyrako, co-founder and COO. Throughout his career
Roman has worked in the financial industry specializing in equity
sales and trading. He joined Mersimo from the role of Associate
Director in Equity Trading at VTB Capital. Roman is Ukrainian, 29
years old.
Nickolas Olazabal, CTO. Nick brings on board 12 years of
experience in software and web development at local and global
market leaders , including EPAM and Oracle. Nick is Ukrainian of
Cuban descent, 29 years old.
12. Yevgen Vashchenko, Roman Zadyrako,
Founder and CEO Founder and COO
yevgen@mersimo.com roman@mersimo.com
+380 95 275 7055 +380 50 348 6163
