Is "Content" a four-letter-word? It shouldn't be. It CAN'T be. No longer an option for any business, it can be captured, created, curated and built into even the most simple of marketing plans. This is a SUPER simplified presentation delivered to my #BNI chapter #BNI-United of Marlborough, MA.

1. Expanding Your Audience
Through Remarkable Content
Building your customer base
and helping your business grow
through Content & Communications
Melinda Moses
1Thursday, August 15, 13

2. Content
You need to create and share it to
attract new prospects to you and your
business. It is no longer “optional”
It is the gas that fuels the marketing
engine that drives sales.
2Thursday, August 15, 13

3. It’s there to be tapped.
Everyone here has content that’s
interesting, entertaining, educational
If you’re nervous about getting started,
that’s ok. But don’t be afraid ...
... You have what you need already.
3Thursday, August 15, 13

4. Getting started
How you “do” content depends on what feels right
for you
and where your audience will best receive it
Write, dictate, design, perform, delegate, acquire,
re-use/re-purpose ...
Guest post or interview
Newsletter, Facebook, Pinterest, LinkedIn,
Instagram ... just do it!
4Thursday, August 15, 13

5. Blogs feed the funnel
Put together a simple, achievable plan
for your Blog and lead nurturing
Workflow.
Make sure your website is designed to
Capture Leads and Feed the Funnel.
(Landing) Pages and Calls to Action help
to make the marketing more efficient.
5Thursday, August 15, 13

6. Blogging
Outlining the content & Communications Calendar
is easy too.
Just start writing ideas on a sheet of paper about things that might be
interesting. If it’s serious business info you might want to skip it unless
it’s helpful, insightful or entertaining.
Be interviewed (record it on video). This generates tons of ideas for blog
posts or series
Video interviews also generate wonderful fodder for your site. Capturing
your passion and enthusiasm is THE. BEST. SALESTOOL. EVER.
6Thursday, August 15, 13

7. Be a (Web) TV Star
It is SO easy to create an online show that can
break you out from the pack ... and your expertise
and thought leadership is highlighted
interact with the audience
include others for a panel discussion
many free tools and resources including local cable
examples: Gary Vaynerchuk, Pulse Network,
MindFire Chats, Rolex24
7Thursday, August 15, 13

8. Curating & Publishing
Great tools for gathering content for
personal / business use
competitive / industry news
amazing resource for content to share, comment
on, engage with
Incredibly easy to use and share (any way you like)
Unbelievable tool for daily news round-ups
8Thursday, August 15, 13

9. a little curating goes a long way
http://paper.li/f-1331047017#
9Thursday, August 15, 13

10. Summary
For your business to continue to attract
new prospects and keep the existing
customers engaged, you need to
generate content.
When your content is tied to actions
that drive business goals, it’s magic.
10Thursday, August 15, 13

11. My offer to BNI members:
Sign Up Now for my free Content &
Communications workshop*
Goal: Create a basic, results-oriented content & communications campaign
Proposed Agenda:
help you identify your target audience and what you want to
achieve through content & communications campaign (C3)
review major platforms, features & best uses for each (LinkedIn,
Facebook, Pinterest, Twitter), help you select which platform(s) to
focus on. (max 2)
create outline and editorial calendar for 3+ months of content
and communications including goals, topics
follow-on support/coaching as you develop your content. (phone/
email)
11Thursday, August 15, 13

12. Thank You!
12Thursday, August 15, 13