As presented during Vaimo Executive Dinner eCommerce in October 2018

1. Magento Business Intelligence

2. Leah Ard
leah@adobe.com
Magento BI Solutions Architect
Philadelphia, USA

3. MBI is a business intelligence platform including
data consolidation, modeling and visualizations to
analyze the most vital aspects of merchant’s
business.

4. Always accessible, cloud-
based solution; distinct from
Magento Commerce Admin
Managed AWS Postgres or
Redshift data warehouse
Support hosting in the
US East and EU West
(Ireland)

5. We offer two tiers of MBI, both built on the same architecture
Magento Business Intelligence Essentials
Magento Business Intelligence Pro
Both optimized for
Magento merchants
Clear path to
becoming data-driven
Effortless upgrade
experience

6. In-Platform Reporting
Web Analytics
Platforms
Business Intelligence
Platforms
• Visualization layer native to
the third-party platform
• Primarily track web activity
on your site
• Visual & reporting layers to
consume data collected
• Allow access, transformation,
and manipulation of data for
sophisticated insights across
the business
• Focus on data infrastructure
Examples
• Facebook Ads reporting tab
• Salesforce CRM reports
• Magento Commerce
reporting tab
Examples
• Google Analytics
• Adobe Analytics
• Mixpanel
Examples
• Magento Business
Intelligence
• Domo
• Tableau

7. • Accessible cloud-based SaaS solution
• Easily sync disparate data sources
• Extensive control over your data
• Customize your business metrics
Business Intelligence
Data Replication,
Warehousing, &
Management

8. • Visualize data with easy-to-use report builders
• Empower users with various user permission levels
• Stay informed with scheduled email reports
• Extend the use of your data with export capabilities
Dashboarding &
Visualization Layer
Business Intelligence

9. No company focuses on
delivering unified
data-driven commerce
technology and expertise
like Magento
Integrated Business
Intelligence
Qualified Data
Expertise
Sole Commerce
Focus

10. The future of Business Intelligence
• Automation: Increased reliability and responsiveness
• Strong cohesion between data platforms and commerce
• Tighter integrations with our own products to open up more
possibilities with data being used, and user experience.
• Magento is expanding teams to lead our 'Data Solutions'
development, including MBI, personalization and search.

11. The future of Business Intelligence
Making the integration of MBI + Commerce easier and more powerful
Easier
Better integration with commerce: Single sign on, embedded analytics
Creation of segments in MBI to use in commerce
Expanded standard dashboards purpose built for merchants giving them
turnkey capabilities
More Powerful
More complex charting and visualization capabilities
Advanced analytics capabilities (forecasting, etc.)