Acer Case

Acer Case
Acer. Inc | Taiwan's Rampaging Dragon | 9/26/2012 |
How would you account for Acer's outstanding start–up? What caused this company to outpace
scores of other Taiwanese PC companies?
Acer is a company that was founded by Shih, his wife and a couple of other people. It was founded
in the 1976 and the electronic market at that time was still small. This time cellphones where not yet
even invented so the market was pretty good for a starter. This is I believe one of the reasons why
Acer's startup was outstanding.
One of the other many reasons is because of their willingness to try everything that came their way.
They dared to do everything, from providing engineering to publishing trade journals. They were
not ... Show more content on Helpwriting.net ...
What do you think of his new business concept ("fast food" model, Uniload, Smiling Curve, etc.)
and his new organization model (Client–Server, 21 in 21, etc.)? Is this a visionary framework for
Acer's future competitiveness, or a random series of ill–conceived top–down initiatives?
Shih came back with some lessons learnt. Some of which came from Leu despite him leaving in a
bad way. He found Acers organization was better and this helped him achieve his goals. He brought
in new philosophies which lifted up the company and he communicated his ideas to Acer employees
making sure they got the message and then acted upon it. The philosophy like 'fast food businesses'
helped Acer to lower its costs and in the end make more profits. I believe through these philosophies
Shih managed to get the attention of its employees and the message was therefore well
communicated.
Despite these strategies being vague I believe they were visionary. Acer needed to be redeemed to
its old position and be given back its power. Its employees needed to be encouraged and be
motivated to work. These strategies did the trick and created a turnaround for Acer.
As Stan, what action would you take on Aspire? Should he approve its continued development?
Should he allow AAC to continue to lead the project?
With all of the changes Acer underwent, I would say Aspire was a good innovation and it is a chance
not to pass. Aspire is a
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Apple Computer's Loan
Details of requested loan
Apple Computer s needs a loan amounting to one–fourth (25%) of current shareholders' equity as of
December 31, 2002. This translates to $1.024 billion and will raise the company debt level to $3.223
billion. The loan is expected to enable the company carry out long–term asset expansion and will
carry an interest at the prime rate plus one percent payable annually at December 31. The principal
repayment when the note comes due in ten years (January 2013).
Granting this loan will raise the company's debt to equity level from the current 54% to 79%.
Besides, the note will also reduce the company's interest coverage ratios especially at this time of
relatively high interest rate. However, the company has adequate ... Show more content on
Helpwriting.net ...
Of the three companies, Apple had the highest proportion of current assets relative to fixed assets.
On average, Apple's current assets stood at more than 85% of all its assets. This compared to Dell's
76% and Gateways 72%. The high investment in current assets points to high inventory lagging the
companies' stores.
Total assets relative to total liabilities have been relatively stable at around 53–69 for Dell 35–62%
for apple and 42–53% for gateway. It is only Apple's ratio of total assets relative to total liabilities
that has been on the rise. On average, the other two companies have shown a slow downward trend.
This indicates their preference for financing using equity rather than debt.
Part B
Computer industry
The global computer industry is at its growing phase of evolution. The industry is driven by high
rate of product turnover and short product cycle. Forms invest heavily in research and development
to come up with products that satisfy customers frequently changing tastes. Continued success in the
industry requires cutting edge innovation, short product development time, ability to mass produce
to realize low per unit cost and ability to manage costs. Going forward, companies that invest in
research and development are likely to have the highest potential for growth (Shelly, et al., 2007).
Stage of the industry
The industry is at a growing phase of development. Given its wide product range, there is enormous
room for growth in

Swot Analysis Of Acer
Acer Inc. (/ˈeɪsər/ or /ˈæzər/; Chinese: 宏碁股份有限公司; pinyin: Hóngqí Gǔfèn Yǒuxiàn Gōngsī,
lit. Hongqi Corporation Ltd.; commonly known as Acer, stylised as acer, or formerly as acer &
AceR) (aye–serr) is a Taiwanese multinational hardware and electronics corporation specializing in
advanced electronics technology and is headquartered in Xizhi, New Taipei City, Taiwan. Acer's
products include desktop PCs, laptop PCs (Which can be further subdivided into clamshell, 2–in–1,
convertible and Chromebook), tablets, servers, storage devices, Virtual Reality devices, displays,
smartphones and peripherals. Acer also sells gaming PCs and accessories under its Predator sub
brand. In the early 2000s, Acer implemented a new business model, shifting from a manufacturer to
a designer, marketer and distributor of products, while performing production processes via contract
manufacturers.[3] In 2015, Acer was the sixth–largest personal computer vendor in the world.[4]
Currently, in addition to its core IT products business, Acer also has a new business entity that
focuses on the integration of cloud services ... Show more content on Helpwriting.net ...
In 2007 Acer bought Gateway in the USA and Packard Bell in Europe and became the Number 3
world provider of computers and number 2 for notebooks, and achieved significant improvement in
profitability. Acer has been striving to become the world's largest PC vendor, in the belief that the
goal can help it achieve economy of scale and garner higher margin.[9] But such a reliance on the
high–volume, low–value PC market made Acer exposed when buying habits

Acer Inc : Taiwan Rampaging Dragon
ORGANIZATIONAL BEHAVIOR Case Analysis – Acer, Inc: Taiwan's Rampaging Dragon
EXECUTIVE SUMMARY Stan Shih founded Multitech, now known as Acer, in 1976. Empowered
by Shih's vision and management style, the company grasped every opportunity that came its way. It
grew from a 11–employees company to a 5000 employees company in no time. The company,
however, after generating profits for years, went through the painful professionalization of its
management. Change in the competitive dynamics in the PC market coupled with the internal
management problems faced by Acer resulted in the incurring of substantial losses. As Stan Shih
resumed his role as CEO in 1992, after the board had unanimously declined his resignation, he had
the ... Show more content on Helpwriting.net ...
The idea of joining forces with the small players who believed in the commoner's culture led to
Acer's early successes. The financial scenario for Acer under Stan Shih improved from a resulted net
income of $0.4 Million in 1984 to $26.5 Million in 1988. The gross margin remained high due to the
principle of frugality and the ratio between current assets to current liabilities remained positive
which was reflected by the increasing stock prices. PROFESSIONALIZATION AND PROBLEMS
FOR ACER With the changing market scenario in terms of competition and the resulting price wars,
Acer faced another problem of shortage of management experts. To combat this obstacle, Shih
recruited new managers who were perceived as the Paratroopers or the intruders by the existing
employees. Decline in the market for mini–computers and subsequent launch of a new product –
"Concer" to fight with the falling sales could only add to the overall losses. Reduction in prices by
the competitors resulted in reduced margin for Acer and the company slowly found it drifting away
from the commoner's culture. The appointment of Leonard Liu as the CEO and Chairman of AAC
led to more problems for the company. The acquiring of Altos brand caused more financial problems
for Acer. The employees of the company projected resentment to Leonard's tendency to spend
lavishly that curbed the company's initial

Harvard Case
Matching Dell
1. Analyzing Dell's value chain and competitive strategy, explain how Dell was able to succeed
(build competitive advantage) in the low profitable situation of the PC market.
"Value Chain Analysis" is a tool for analyzing the value creation system of competitors. Objective is
to develop a value creating system with competitive advantage. A value chain is a chain of activities.
Products pass all activities of the chain in order and at each activity the product gains some value.
The chain of activities gives the products more added value than the sum of added values of all
activities. It is important not to mix the concept of the value chain, with the costs occurring
throughout the activities. A diamond cutter can be used as ... Show more content on Helpwriting.net
...
"Marketing / Sales" While most competitors supplied machines based on orders from distributors,
resellers, retailers, Dell took orders directly from customers. Dell used indicators of a company's
potential PC purchases, such as the number of employees and the number of PCs per employee, to
divide customers into two groups: Relationship buyers and Transaction buyers.
Relationship buyers were large companies and institutions that could be counted on to place
repeated orders for multiple PCs. Dell assigned a team of outside sales reps and inside sales reps to
each Relationship account. Over a thousand outside sales reps spent their time in the field,
understanding customer needs, courting customer personnel, helping customers configure their
information systems, and promoting Dell's products and services. Inside sales reps, located in call
centers, received telephone calls from assigned customers. Because Relationship customers typically
specified particular PC configurations that their employees were allowed to order, the inside reps
serving such customers simply took orders and provided product and delivery information. Both
inside and outside sales reps had access to on–line information about a customer's entire purchase
history and worked closely with Dell personnel responsible for after–sale service and technical
support.
Transaction buyers included small–to–medium businesses and home computer users. The company
reached these customers via advertisements in trade

Why Do Boxelder Maple Trees Affect Recruitment Success?
Introduction
Boxelder Maple trees depend on the dispersal of their samaras to reproduce. The samaras are the
seeds of the tree that are shaped in such a way that the wing of the seed causing it to spin. The seed
does not fall directly but instead twirls like a helicopter making it stay in the air longer. With the
wind the seed can then me dispersed away from the parent tree to take rout and grow on its own.
Not all seeds float away from the parent seed and take rout. Some end up falling to close to the
parent tree not allowing them to survive due to not getting nutrients and sunlight. "Recent field
studies have made progress in elucidating the mechanisms behind these patterns and the
implications of these patterns for recruitment success" ... Show more content on Helpwriting.net ...
I then predicted that if I took the 6 largest and 6 smallest samaras from a group of 20 randomly
selected samaras, and dropped them from the same height each time, then the larger seeds would
take a significantly longer time in the air compared to the smaller seeds. After analyzing my results,
I found my hypothesis to be rejected. The length on the bigger seeds did not show any significant
difference from the smaller seeds. The t–test proved my hypothesis to be incorrect due to the t value
being less than what it should have been. My null hypothesis of length having nothing to do with the
drop time was proven correct. "Despite considerable interspecific variation in samara dimensions,
terminal velocities are quite similar for all species and exhibit good fit to a general model relating
flight characteristics to samara dimensions for maple samaras" (Guries and Nordhiem). This
supports that the seeds of different sizes have very little difference. With the data that I collected and
this resource I can conclude that the size of the Box Elder Maple samara does not affect the amount
of time the seed remain in the air. Dispersal of the seeds do not fully depend on the length of the
seed from the experiment conducted. It could count on other outside forces as in wind and the height
it is falling

Characteristics Of Japanese Maple Trees
Japanese Maple trees are a great edition to any yard. They are an elegant looking tree, with soft,
delicate looking leaves that can add dimensionality to your yard. To keep your Japanese Maples in
good health, you need to be aware of the three most common tree disease that infected Japanese
Maple trees as well as what to do about these diseases.
Anthracnose Disease
Anthracnose disease is caused by fungus and generally affected Japanese Maple Trees that are
planted in areas that are warm and experience frequent humidity.
Disease Characteristics
On your Japanese maple, the most common visual sign of Anthracnose are small spots on the leaves.
These spots are usually either yellow or brown in color. The spots start out dotting your leaves. Over
time, the spots expand until they cover up almost the entire leaf.
Yellow or brown spots can also appear on the twigs on your trees. They generally appear on new
growth.
Treatment
Prevention is the key with anthracnose. Make sure to not overwater plants. Do not get the leaves wet
when watering; use a drip sprinkler instead to water your trees. Put compost around the base of your
Japanese Maples to keep the soil healthy.
To get rid of anthracnose once it is present, usually copper–based fungicides are used to kill off the
fungus. Infected branches can also be pruned off your trees. All clippings from your Japanese Maple
should be disposed of in the trash, and not left to compost in your yard to prevent the spread of

Maple Syr Up Research Paper
How to make Maple Syrup
My family has been making maple syrup for over 100 years. My siblings, cousins, and I are the 6th
generation of syrup makers in our family. Everyone in the family has their part to play during the 6
week long syrup season. The process of making maple syrup is a long and hard one but in the end
it's totally worth all of the loss of sleep, frozen and aching limbs, and the extra time we take out of
our lives to make syrup every year. Our family usually starts the season on Valentine's Day as a
family tradition to start drilling in the woods and to get all of the firewood we need ready for the
entire season. For the whole 6 week season we need to use 30 chords of firewood to use during the
evaporation process. ... Show more content on Helpwriting.net ...
The first grade is called Grade A it has three different ambers and is mostly used on the table. There
is light amber, which is light in color and delicate in taste. Medium amber has a mellow flavor to it
and medium in color. The dark amber is obviously dark in color and full flavored. The next grade is
B which is mostly used in the kitchen but personally, this is my favorite grade of syrup. It is more
robust in flavor and it is used mostly to cook with. The next grade is C which is the commercial
syrup. We don't usually sell this stuff off our shelves to the customers but it still has a good maple
flavor. The last grade is grade D which is the nastiest syrup of the season. Its what we call "Buddy
Syrup". It has that name because since it's the last sap of the season collected, it has a bitter taste to
it from the buds of the trees. We don't sell it or even bother putting it in the jugs like the rest of the
syrup. We put it in the stainless steel drums and it gets taken to factories that make the syrup sold in
grocery stores. So, the factories take 2% of the "Buddy Syrup", and 98% water and corn syrup and
mix it all together and send it to grocery stores all over and most people buy it that way. The buddy
syrup can also be used to sweeten tobacco and horse feed. It can also turn out to look just like the
other grades that we actually sell to customers. All I have to say is that Mother Nature can be great
to work with some years, and others, she can be a real pain in the

CASE: ACER, INC.: TAIWAN ‚ÄòS RAMPAGING DRAGON
CASE: ACER, INC.: TAIWAN 'S RAMPAGING DRAGON
In comparison to Stan Shih, Leonard Liu was a Taiwan–born, US based senior IBM executive "with
a reputation for a no–nonsense professional management style". On the other hand, Stan Shih had a
more frugal approach to management and delegated a decision making responsibilities to his
employees to harness "the natural entrepreneurial spirit of the Taiwanese. Shih believed in a "hands
off" style of management, bias for delegation and an informal manner. His style of management put
all the trust of the firm in the hand of the employees hoping the employees will always do the right
thing in the interest of the firm. This style of management worked because it created a very close
family among ... Show more content on Helpwriting.net ...
Liu reduced management layers, established standards for intra–company communication and
introduced productivity and performance. Liu introduced the RBU (Regional Business Unit) & SBU
(Strategic Business Unit) organization. Liu believed in laying off employees based on their
performances to satisfy the shareholder. Liu had an iron fisted management style, and no "BS"
approach to management compared to Shih. Liu management style made everyone accountable for
their actions.
A factor that contributed to Acer's decline was the change of name from Multitech due to a US
company registered under the same name claiming they were infringing their trademark. After ten
years of building a corporate reputation and brand identity. Shih had to start all over again. Shih
decision to disregard the advice to focus on profitable OEM business ventures rather than pursue the
humongous cost of recreating a new global brand lead to a huge loss following the 1988 IPO, Acer's
pockets were too shallow to finance such a venture. Shih ideal belief that it's "better to lose control"
but make money and that "real control came through ensuring common interest" lead to Acer's
decline, sometime you have to put aside common interest to stay afloat. Shih program that allowed
any employee with one year of company service to purchase shares diluted his original 50% stake to
about 35%; too much common interest was involved. Acer wasn't

English Ivy : An Effect On The Growth Of Moss On Trees
Our sample data supports our alternative hypothesis that English Ivy does have an effect on the
growth of moss on trees. Our p–value shows that our data is statistically significant demonstrating
that moss growth may be inhibited by the presence of ivy. Assuming our null hypothesis, that ivy
has no effect on moss growth, our p–value states the probability of getting a sample as extreme or
more extreme than our sample with a t–test of –2.33 is 2.18%. With this p–value, we can reject our
null hypothesis.
Our alternative hypothesis would suggest that moss and ivy have a competitive relationship. The
Competitive Exclusion Principle states that no two species can coexist if they share the same niche.
In our study, both ivy and moss grew at eye level on Big Leaf Maples, Spruces, Red Cedars, Alders,
and Hemlocks. Although their shared location is only part of moss's and ivy's niches, moss's growth
is still restricted by ivy presence. Our alternative hypothesis suggests that ivy is a superior
competitor. Because ivy grows faster than moss (Richards 2008) (Stenøien 2008), the ivy can more
rapidly cover the circumference of trees, depriving the moss of sunlight and bark nutrients. Ivy
could also have preemptive relationship towards moss. In preemption, ivy establishes its space on
the trees and prevents other organisms like moss from using the space. Both of these competitive
relationships shows that ivy impedes the moss from growing on the trees. The Although we have
suggested

Relationship Between Wing Loading And Rate Of Silver Maple...
Arielle Piper
Bio320L–02
6 November 2014
Positive regression in relationship between wing loading and rate of Silver maple samaras
INTRODUCTION Ecological tradeoffs occur throughout a species' lifespan, giving little energy to
one or more characteristics in order to focus energy and attention on a separate characteristic. Three
common characteristics found in an ecological tradeoff include fecundity, age of reproductive
maturity, and juvenile survivorship. Juvenile survivorship is important, especially to Silver maple
(Acer saccharinum) because a species must have an adequate survival level to not become extinct
(Molles 2010). One way tree fruits have a juvenile survivorship is because of the varying seed
dispersal methods with which they find new ground to germinate. Secondary seed dispersal
describes the process when other organisms pick up, intentionally or not, the seeds and carry them
off to a new location to begin growing. Wind dispersion the most common dispersal method among
silver maple samaras, incorporating the specialized design of the samara's seed coat (CITE). The
hypothesis of the total experiment is that as the mass of the samara increases, thus increasing the
wing loading, the rate of the samara will increase significantly.
METHODS
Study Site and Species––– Silver maple samaras contain fruits, or seeds, which are used as a
germination method. Silver maples are commonly found in Eastern North America, spanning from
eastern Kansas to southern

Gateway Mission Statement
Gateway Inc. Gateway, Inc., founded in 1985, started with two people working out of an Iowa
farmhouse. With a "keep it personal, make it simple" philosophy Gateway, Inc. has grown rapidly
since it went public 8 years after the company started. Today, Gateway is a 7.5 billion Fortune 250
company that has 19,000 people on its payroll and prides itself on building lifelong relationships
with its customers.4 The company operates sales and technical support centers on four continents
and has manufacturing facilities in the United States, Malaysia, Singapore, and Ireland.4 The
following vision, values, and mission statements best state the core of this company, which has led
to its great success: Vision: To be the leading marketer of ... Show more content on Helpwriting.net
...
tries very hard to portray themselves as a small hometown business. One of the many ways it does
this is by using the spotted cow motif. Across the United States, the black spots on the white
background will almost instantly be recognized as a Gateway product. Gateway also started the
trend of creating personalized systems. Each system is personalized for each client, from the
consumer to the large business customer. On average, 11,000 of these systems are built to order each
day. Uniquely, Gateway sells PCs without the merchandise, which in turn gives the consumer more
options.3 Another aspect that has helped propel Gateway to such success is the increase in global
marketing. They have active markets in the United Kingdom, Ireland, France, Germany, Belgium,
Luxembourg, Switzerland, Austria, Sweden, Netherlands, Japan, Australia, New Zealand,
Singapore, Malaysia, and China.2 A mere five years ago, Gateways were only sold in three
countries. A big factor in their seizing of the global market, is the opening of the manufacturing
facilities in Ireland, Singapore, and Malaysia. Gateway has also recently targeted K–12 Schools and
school–aged children with its new Your:)Ware for Education (SM) program. This program involves
offering training, totally

Development Of A Forest That Is Dominated By Sugar Maple
Abstract
Students conducted research relating to mechanisms of coexistence within a forest that is dominated
by sugar maple (Acer saccharum) compared to beech (Fagus grandifolia). The objective of the study
was to test three hypotheses relating to competition within trees, maintenance along with
regeneration of sugar maple and beech within Warren Woods, located in Michigan, IL. The first
evaluated whether or not highly despotic forms of lottery completion was present, in which a few
trees ever achieve canopy. Second, in response to competition, canopy trees were evaluated in terms
of being uniformly or randomly distributed within their unique environment. Third, evidence of
tradeoffs as both types of trees make their way up to a canopy was assessed. From the plots
established and analyzing through density and frequency, students examined that sugar maple was
more abundant, viewed in large fractions among the sub–canopy classes. Beech may have had a
lower frequency, yet it had a higher density in Warren Woods. Evidence suggested that there was a
lottery competition taking place in the forest, as seen by the number of seedlings being higher than
saplings, which are greater than sub–canopies, which are greater than canopies. The evaluation of
the understory environment determined that a mechanism of coexistence, between both species, was
evident since the number of canopies was higher than that of sub–canopies. Each class appears to
coexist well with one another while

Skylar's Monologue
She kept on thinking. I wonder how things will turn out? She felt nervous and anxious for school
today, like she did everyday. She hopped on the bus. She thought. Where am I going to sit today?
Her palms were moist. She found a vacant seat. She carefully claimed it. She wondered. When will I
ever not feel nervous when riding the bus? She pondered for a moment. What will be my routine for
today at school? Her name is Skylar. She lives in a suburban neighborhood. She is average height,
has blonde–brown hair, and has muddy dark brown eyes. She has a heart of gold. But, she has
trouble fitting in and making friends.
As she was getting ready for school she felt something. The ground was wobbling. The ground was
shaking. ... Show more content on Helpwriting.net ...
So when she becomes a vigilante nobody will never know it's her. So she wrote a suicide note. That
way she doesn't have to go to school. She went back home wrote the suicide note and have some
chemicals, drugs, alcohol, and a knife on her desk. Her note read, "Dear whoever is reading this
note, I can't go on any longer. I just can't take it anymore. I'm so sorry, but it's the only way for me
to be happy. I kept on trying to think positive. But I eventually got to the point that I was ready to
die. It is nobody's fault that I'm gone. I lived a life of anxiety, stress, and sorrow. But it was a good
life. I am sorry for the morning you will do. I'm sorry, but I had no friends. No friends at all. Every
single day was a struggle. I have been secretly depressed for two years now. I didn't even think I
could make it through the rest of the school year. Every day for two years I have always wanted to
do this. So I could fall into eternal sleep. I was tired of the shoes I have been given. I wanted
somebody else's shoes. Or no shoes at all. I wanted a different life. I didn't want it to be perfect. I
just wanted another life where I could be happy. I just wanted a life where I didn't have to keep any
secrets from anybody. I know life is so short. It only lasts for so long. I know there is emotions and
feelings I will never experience if I do this. I will never know what it is like to be a parent, to be a
local role model, to be myself, to have no secrets, and more. Besides, no one will miss me when I'm
gone. I just wish people could see the world through my eyes for once. And I could see the world
through their's. If only I could feel comfortable around others, instead of being someone I am not.
Life is a gift everyone says. You should cherish it. Well I wish I had no present. I wish I was
someone else. I know now that life is like a flower. That if you water it with happiness and positivity
it will

The Potential Success For Acc 's First Product Essay
Mr. Shih, I am fully aware of your concerns and complications of the potential success for ACC's
first product "Aspire". After analyzing the strategic issues, strategic goals, and strategic initiatives, I
developed some beneficial recommendations for you. My recommendations are to support ACC
"Aspire" and apply transnational strategy to defined the corporation global vision into the local
market. It will reflect on the current model of global brand and local touch.
Strategic Issues From the information that was provided, I'd prioritized strategic issues for Acer, Inc.
based on urgency level of high importances to low importances. However, I will only address a few
of the high important issues, it will be broken down into internal and external issues.
Internal
1. Shortage of management with international leadership experiences
Internally Acer, Inc. lacks managers with international experiences, therefore it is difficult to
promote within the company. The company seeks external recruitment to fulfill global management
role in the company. However, employees don't like external hire managers because employees
believe the new management has poor knowledge of corporate culture. Also, employees felt that
these individuals are only there for the corporate stock offering. This is a high priority issue because,
without sustainable reflective global leadership, the work atmosphere can and will possibility
plummet.
2. First major product develops outside of home country
All of

Acer Saccharum : AAnd Economically Significant Hardwood...
Chris Kiec
Dr. Emily Rauschert
BIO 494
November 7, 2016
Acer saccharum
Acer saccharum, commonly referred to as the sugar maple is an ecologically and economically
significant hardwood tree found in the northeastern and Midwest regions of the United States and
the Eastern of Canada. The sugar maple is a native species that has competed well in many
environments under diverse conditions. This species is important to maintain biodiversity in its
native areas.
Acer saccharum is in the Aceraceae taxonomic family. There are varieties of sugar maple: Acer
saccharum var. saccharum Marsh and Acer saccharum var. schneckii Rehder (ITIS, n.d.). Acer
saccharum has several common names in addition to sugar maple – hard maple, rock maple, head
maple, sugar tree and bird's–eye maple (Nesom, Guy (North Carolina Botanical Garden, University
of Norht Carolina, Chapel Hill, 2006).
Acer saccharum has different growth habits depending on the environment. The largest reported
individual tree was found near Bethany, West Virginia; it had a diameter of 5.6 feet, a crown spread
of 75 feet and its height was over 100 feet (Luzadis & Gossett, 1996). Generally, those trees grown
to maturity in the open have a crown of 60–80 feet in diameter, a height between 70–90 feet and a
trunk diameter of 2–3 feet. Trees grown in the forest are not as big nor do they have as wide a trunk.
In addition to their smaller size, trees grown in the forest or woods have branches closer to the
canopy than trees

Acer Inc, the leading marketer of notebook and desktop PCs
Case 1–3
Acer Inc.
Acer Inc. is a leading marketer of notebook and desktop PCs.
The company, which posted sales of $11.3 billion in 2006, also produces other products such as flat–
screen monitors and personal digital assistants. As Taiwan gained a reputation as the "tech workshop
of the world," Acer was able to become Taiwan's number one exporter by manufacturing and
marketing computers sold under its own brand name. Acer also produced equipment on an original
equipment manufacturer (OEM) basis for well–known global companies such as IBM, Dell, and
Hitachi. As company founder, chairman, and CEO, Stan Shih built Acer Inc. into one of
Taiwan's most successful companies.
Despite Acer's success, the company had trouble breaking ... Show more content on Helpwriting.net
...
That should enable Acer to move a lot of hardware."
As Acer Group CEO J.T. Wang noted recently, "China and
Taiwan share not just the same language and culture, but a lot of our Taiwanese suppliers are already
there. We can take our brand global by building a strong home market."
Still, Acer faces tough competition in China. Lenovo, a local mainland brand, dominates with about
one–third of the market.
Wang believes Acer is well positioned to overtake Lenovo and other local mainland firms to become
the leader in PC sales in
China. Shih believes Acer will have an advantage compared to local PC makers because Acer is
"more global." At the same time,
Shih is convinced his company will be able to compete with betterknown global companies that are
entering China because Acer is more "local" than they are. Acer's international identity gives the
company access to advanced business practices, technology, and economies of scale that companies
like Lenovo do not have. "We have more technology. . . . We have more global exposure. . . . We
have more international know–how. . . . We can gradually gain more market share," Shih says.
Shih admits that sales of Acer's desktop PCs in China have developed more slowly than he expected.
He attributes this to
Acer's poor brand recognition in the mainland. However, Shih made a strategic bet that the
company's notebook computers would help Acer establish a quality name and high–end image.
Meanwhile, Lenovo

Consumer Behavior For Acer
1.0 EXECUTIVE SUMMARY
In this report, we summarize the significant of consumer behavior for Acer Company to remain as
one of the main computer brands in the computer manufacture. Acer are targeting the customer
needs and wants therefore produce product to create the customer satisfaction.
Acer produce two categories of product: S7 pro and S7 to aim different market. The Acer Company
sell their goods based on the product feature value by determining the customer are willing to buy or
attract the customer. Acer Company was founded on 1976, it has 39 years experience to produce
high quality technology product and it also are able to gain a lot of positive feedback from the
customer whom are using Acer brand product.
A person will affect purchased product by personal experience, direct marketing and mass media.
Moreover people make 5 stages for purchasing decision making choices about which product and
service they chosen. Through stages problem recognition, information search, alternative evaluation,
purchase decision and post purchase behavior to buy their needs and wants.
Acer company keep improving their technology skill and provide a numerous of warranty
meanwhile increasing a good of service to the customer, so that they can maintain customer's loyalty
and achieve the customer expectation towards their brand and it will keep their brand as ... Show
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In some cases, consumers use careful calculations and logical thinking before purchase the product
that they want. Customers always prefer the best, and would like to be profited every time.
Customers evaluate products based on chosen criteria such as performance, durability, warranty,
price, and the quality. In order for a marketing organization, they know that what benefit that the
consumers are seeking for is the

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