3. Reason For The Change
• The main reason for the change in logos is due
to the old logo being a clapperboard, which is
mainly associated to films.
• The new logo features the same black and
white colour scheme as the prior logo but
instead just has the groups initials, the reason
behind this is because it looks more
professional, unique and ultimately simplistic
which was the main aim
4. New Logo
• The new logo is a hand-drawn merge of the
groups two initials, giving a simplistic yet
personal feel to it.
• The main reason behind the simplicity is
because the group is a production company
not based on one specific media as shown my
by the AS short film production.