OVERVIEWTo create a logo for First-Check Limited.The logo must project the brand’s: Creditability Clinical Nature Trust Reliability
RESEARCH•Moodboards werecreated as a form ofresearch for the logodesign.•Different ideas wereexplored in relation tothe topic of health.•Apart from theobvious symbol ofhealth, (the snake),the heart seemed tobe used in a numberof cases.•The main colourused in thesesymbols are blue,white and red.
RESEARCH•A analysis ofcompetitors logoswas also conducted.•Each have anorganic feel to theirsymbols or are verycrisp and clean inappearance.•Again blue is thecolour predominantin most of the logos.•As a result of this,blue was chosen asthe main colour to beused in the logo
MOCK-UPS• A number ofdifferent mock-upswere created afterthe research.1. The heart, being a universal symbol for health was used.2. Lines were used to simulate a heart monitor.3. Resembles two band aids forming a cross(another symbol for health
MOCK-UPS4. The logo was to put emphasis on the word, “First- Check” rather than the image. This logo presents the brand in a respectable and •The logo above trustworthy light. draws on the USP of5. Using a different the brand, the fact colour, the logo that they can do has simplistic and house visits. memorable qualities.
FINAL–DRAFT• I chose the blue •A printable version ofversion for the final a business card isversion as it is the attached to the emailmost iconic colour for containing thishealthcare. presentation•A black & whiteversion was alsocreated for printingpurposes.•A favicon was alsocreated(the tinyimage that appearson the browser whenon your site).•App and Facebookicons were alsocreated.
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