16. Mobile
Search
Google
has,
and
will,
change
the
rules
on
how
your
site
is
indexed:
ARE
YOU
MOBILE
FRIENDLY?
ARE
YOU
NEARBY?
DO
YOU
HAVE
VIDEO?
ARE
YOU
POPULAR?
…as
a
behavior
as
a
technology…
19. The
Mobile
[web]
Moment
Content
Data
Social
Search
Web
Email
Offline
Broadcast
The “Click” - Origination
ASribtuTon
Measurement/Analysis
CRM
POS
Search Mgmt
Social Content
Analytics
Media / Apps
Reports/ Views/Dashboard
Content Command Center
Responsive/Reactive Content
DATA