Homework #1Describe the various qualitative field research p

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Homework #1 Describe the various qualitative field research paradigms. Be sure to consider ethnography, ethnomethodology, grounded theory, case studies, and participatory action research. Provide an example of each. Explain the purpose of each approach and when it is most appropriate to use. ...

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This case was written with generous financial assistance from the Hill-Ivey Case-Writing Fund. In early 2008, Paul Antle, president and chief executive officer (CEO) of Phase Separation Solution s (PS2), received a call from the State Environmental Protection Agency of China, expressing interest in PS2’s Thermal Phase Separation (TPS) technology. PS2 was a small, Saskatchewan-based environmental solutions company that had grown, under Antle’s entrepreneurial direction, to become a North American leader in the treatment of soil, sludge and debris impacted with various organic contaminants. The company specialized in the cleanup of two waste streams using its TPS technology. The first was the remediation of soil contaminated with persistent organic pollutants (POPs), such as pesticides and poly-chlorinated biphenyls (PCBs). The second was recovering usable oil from industrial sludge generated in various industries, such as the oil and gas industry. Despite Antle’s initial concerns that the call had been a scam, he soon visited China to learn more about the market in China and to build relationships. The Chinese inquiries were sincere. By mid-2010, nearly one and a half years after Antle’s first visit, potential cooperative opportunities had emerged with two separate Chinese organizations: one in soil remediation, and the other in oil recovery from oil sludge. The two potential opportunities were attractive to PS2. The international geographic diversification would transform PS2 from a domestic player to an international player, and in so doing, would significantly improve its growth potential. The PS2 management team was no stranger to international markets. The TPS technology had been successfully employed in 14 countries in the past 15 years. However, the modes of international involvement had been on a non-equity basis, in the forms of equipment exporting, licensing and service contracts. Although the cooperative opportunities in China would bring PS2 to a higher level of internationalization, the decision was not to be taken lightly. A series of questions needed to be answered. Should PS2 enter the Chinese market? Which of the two opportunities should it pursue? Would it be feasible to pursue both? Did PS2 possess the required resources and capabilities to pursue an equity-based entry? What ownership levels should PS2 assume for each option? How would PS2 staff its Chinese operation(s) if PS2 decided to pursue the opportunities in China? Case Study: Phase Separations .

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Homework #1Describe the various qualitative field research p

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Homework #1Describe the various qualitative field research p