SWOT Analysis and 5 M of MBM Group
MBM Group
Plot # 1358, Road-9, Dhaka 1216
Md Ariful Islam Saimon Chowdhury
Designation: Sr. Executive (MBM Group)
Saimonchy28@gmail.com
Date of Articles 20-Nov-23
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SWOT Analysis of MBM Group
1. SWOT Analysis of MBM Group
Strength
Established Reputation:MBM Group's established reputation in producing quality apparel for
premier brands, leading retailers, and fashion houses attracts new clients and fosters long-term
relationships, thanks to their track record of delivering high-quality products and earning repeat
business from renowned brands.
Commitment to Excellence:The MBM Group is dedicated to excellence in its operations and
prioritizes responsible and efficient practices. They believe that this commitment can result in
customer satisfaction and operational efficiency. An example of their dedication is their
investment in automation, which showcases their commitment to enhancing productivity and
upholding high standards.
Corporate Social Responsibility (CSR):MBM Group is actively involved in Corporate Social
Responsibility (CSR) activities, focusing on initiatives that benefit their employees, community,
and environment. By investing in such initiatives, they aim to enhance their brand image and
attract socially conscious customers. An example of their commitment is providing 25,000
uniforms to the Jaago Foundation, demonstrating their support for education and community
development.
Product Development :The company has successfully formed lasting partnerships with global
brands and retailers by focusing on innovation, sustainability, and product development. They
have a dedicated design studio and team, contributing to their solid reputation in the industry.
HR Based Organization :The HR-driven organisation steeped in its core values of CSR,
Opportunity
Local Market Expansion: MBM Group can explore opportunities to expand retail business. its
customer base by targeting new markets In Home Country. Make Own Local Brand as like DBL
Group have Puma and Epllion Group Have Sallior.This can help diversify their client portfolio and
increase revenue.
Technology Use: With our latest washing plant, we have been able to impart a lot of value in our
denim offerings from the wash (finish) perspective, using laser technology and sustainable
finishes.
Market Expansion: MBM Group can explore opportunities to expand its customer base by
targeting new markets or regions. This can help diversify their client portfolio and increase
revenue.Example: The group can consider entering emerging markets with a growing demand
for apparel, such as India or Southeast Asia.
Sustainable Practices: MBM Group's LEED Gold certification showcases their dedication to
sustainable practices, positioning them as a leader in eco-friendly manufacturing. This
certification can attract environmentally conscious customers and serve as a marketing
advantage to attract clients who prioritize sustainability.
2. Strategic Partnerships: Collaborating with strategic partners can provide the group with access to
new markets, resources, and expertise.
Weakness
Limited Information: The website of MBM Group lacks crucial details about their factory units,
workforce, production capacity, and machinery, which hinders stakeholders from assessing their
capabilities. This lack of transparency may create hesitation among potential clients who rely on
comprehensive information to make informed decisions about engaging with the company.
Economic Volatility: MBM Group's business may be affected by economic fluctuations, such as
recessions, which can impact consumer spending and demand for apparel. They need to be
prepared to navigate through challenging economic conditions.
Potential Overextension: If the group has expanded rapidly without proper planning and
resources, it may face challenges in managing its diverse portfolio effectively.
Threats
Decline in Bangladesh's Apparel Export Industry:The apparel export industry in Bangladesh has
seen a significant decline in the first five months of 2023 due to various factors such as a global
economic slowdown, inflation, and US interest rate hikes
The Paradox of Cheap Prices:the biggest challenge for us is that even if many premium brands
have now come to Bangladesh to fulfil their sourcing needs, prices offered by them are still very
cheap, which is a big paradox so as to say.
Intense Competition: Challenges in Maintaining Market Position.The apparel industry in
Bangladesh is characterized by intense competition, with numerous manufacturers striving to
attract clients. In this competitive landscape, MBM Group may encounter difficulties in
maintaining its market position. Competitors with lower production costs or stronger brand
recognition could potentially pose a threat to MBM Group's standing in the industry.
Economic Volatility: Economic volatility can have a significant impact on consumer spending and
the demand for apparel. This can pose challenges for companies like MBM Group, especially
during economic downturns or recessions. For instance, when there is a recession, consumers
often have reduced purchasing power, which can result in a decline in orders from MBM Group's
clients.
Regulatory Changes: Changes in regulations or policies can create challenges for the group,
requiring them to adapt and comply with new requirements.
3. 5 M Of MBM Group
Man
MBM Group-An Overview Man: Man power:7966 Male/Female-4121/3842
Over Time:OT:6650, Non-OT-1316,(CEIL-4139 Total,OT-3615,Non OT-524)
Mesurment indicators:There are some indicatores mesurment they are: 1.Employee
turnover rate:Stander is 10-30%,MBM Group is below rate of Standerd.in CEIL Rate is 5%.
2.Employee satisfaction surveys: Payment And benefit is Asper Law,On time Salary,Seprtaion
sattelment,Bonus,Matenity Bills,as per Law, .Work Condition Is As per Garment
Standerd.Standerd Organization Policy,Easy Communication with Co-worker,
3.Productivity Measures: Effeciency basis mesurment also provide Incentive.
4.Development :MBM Group Provides Illiterate Workers -Free Education Classes daily one hour
class. Also, Provide Training Sessions for workers and employees,
Health and Food Facilities: Health and hygiene Training, Employee Care Training ,Provider Fee or
Half pay vaccine,TB vaccine, Hepatitis b vaccine,HPV vaccine for women,Free and Subsidize food
Facilities
Skill and short Employee: The organization needs technical skills, Employee, Some departments
have short Employees like Internal Audit.
Machine
MBM Group-An Overview Machines: Machines: 4000+ Production Capacity :
12,00000(Monthly) Total Line:65 Line (Oct-23) Washing Capacity: 21 Million
Pieces )Annually),LEED Gold Certified
"Maintenance costs: Is on Standard Costing Policy,
Equipment uptime and downtime as per organization policy,"
Efficiency metrics: Is Standard Efficiency Metrics. Technology adoption rates:
Rates is high, last 1.5 years adopted ERP System.
In our LEED (GOLD) certified washing facility, 90 per cent of our machines are sustainable
(energy efficient) in nature and are from renowned brands of Europe.
We also use the latest sustainable processes in finishing such as Laser, Ozone, Jet Dye, Core,
Nano Bubbles, etc.
Automation in our production process includes machinery manufactured by world-class brands
like Vibemac, Morgan, Lectra and others even as to meet the changing customers’ demands,
Methods
MBM Group-Methods : Core Indicators for analyzing methods Given below :
Process cycle time: Short and Easy Process Cycle also Stander Cycle follow our Group.
Error rates: Error Rates are always below the standard rate.
4. Process improvement initiatives: The organization works for Process Development, they work
with chartered accounting firm for Process Development,They also adherence to standard
operating procedures.
Materials
MBM Group-Materials : Indicators for analyzing materials can include :
Inventory turnover ratio: A higher ratio tends to point to strong sales. Our Ratio Always shows
high
Quality control metrics: we have a Separate Quality Control department, and they have Zero
Tolerance for Quality of Materials.
Waste reduction measures: All fabrics and accessories have Pre-Consumption, which is set in
ERP, We purchase all fabrics and accessories as per ERP, The CAD Department is Always
concerned with waste Control of Fabrics. Our Cost and Budget department is always Concerned
about waste Control.
Supplier performance: All Suppliers are concerned about quality of product and time delivery, as
the standard payment period,
Money
MBM Group-Money : Indicators for analyzing money can include:
Revenue growth: Sales revenue Growth always increases yearly.
Profitability ratios: Our Group Profitability ratios is Positive,It indicate how efficiently a company
generates profit and value for shareholders.
Return on investment: Our Group’s Return on investment is Profitable,
Cost control measures:To control costs, our group generates monthly reports to monitor
expenses, conducts yearly and half-yearly physical audits of materials, and analyzes asset values
to optimize cost control.
Md Ariful Islam Saimon Chowdhury
Designation: Sr. Executive (MBM Group)
Saimonchy28@gmail.com
Date of Articles 20-Nov-21