A brief ppt on Marketing Channels for M.com,B.com, MBA & BBA

1. Marketing Management
Marketing Channels
M.M.Killedar

2. Marketing Channels
• Sets of interdependent organizations
involved in the process of making a
product or service available for use or
consumption.

3. Categories of Buyers
Habitual shoppers
High value deal seekers
Variety-loving shoppers
High-involvement shoppers

4. Marketing Channel Flows

5. Consumer Marketing Channels

6. Industrial Marketing Channels

7. Designing a Marketing Channel System
Analyze customer needs
Establish channel objectives
Identify major channel alternatives
Evaluate major channel alternatives

8. Channel-Management Decisions
Selecting channel members
Training channel members
Motivating channel members
Evaluating channel members
Modifying channel members